Social media marketing: a strategic approach
Gespeichert in:
| Hauptverfasser: | , , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, MA, USA
Cengage Learning
[2017]
|
| Ausgabe: | Second edition, student edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xv, 330 Seiten Illustrationen |
| ISBN: | 9781305502758 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV043630961 | ||
| 003 | DE-604 | ||
| 005 | 20161024 | ||
| 007 | t | ||
| 008 | 160617s2017 a||| |||| 00||| eng d | ||
| 020 | |a 9781305502758 |9 978-1-305-50275-8 | ||
| 035 | |a (OCoLC)953814984 | ||
| 035 | |a (DE-599)BVBBV043630961 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 |a DE-11 |a DE-863 |a DE-739 | ||
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a WIR 840f |2 stub | ||
| 100 | 1 | |a Barker, Melissa S. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Social media marketing |b a strategic approach |c Melissa S. Barker, Donald I. Barker, Nicolas F. Bormann, Mary Lou Roberts, Debra Zahay |
| 250 | |a Second edition, student edition | ||
| 264 | 1 | |a Boston, MA, USA |b Cengage Learning |c [2017] | |
| 300 | |a xv, 330 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Soziale Software |0 (DE-588)7550143-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Soziale Software |0 (DE-588)7550143-0 |D s |
| 689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Roberts, Mary Lou |d 1942- |e Verfasser |0 (DE-588)17073093X |4 aut | |
| 700 | 1 | |a Zahay, Debra L. |e Verfasser |0 (DE-588)1038589770 |4 aut | |
| 700 | 1 | |a Bormann, Nicholas F. |e Verfasser |4 aut | |
| 700 | 1 | |a Barker, Donald I. |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029045000&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029045000 | ||
Datensatz im Suchindex
| DE-BY-863_location | 1000 |
|---|---|
| DE-BY-FWS_call_number | 1000/QP 650 B255(2) |
| DE-BY-FWS_katkey | 638046 |
| DE-BY-FWS_media_number | 083101446545 |
| _version_ | 1824553932512296962 |
| adam_text | Brief Contents
Preface xi
About the Authors xii
Acknowledgments xiv
Chapter 1 | The Role of Social Media Marketing 1
Chapter 2 | Goals and Strategies 22
Chapter 3 I Identifying Target Audiences 41
Chapter 4 I Rules of Engagement for SMM 60
Chapter 5 I Social Media Platforms and Social Networking Sites 77
Chapter 6 I Microblogging 99
Chapter 7 I Content Creation and Sharing; Blogging, Streaming Video,
Podcasts, and Webinars 113
Chapter 8 I Video Marketing 141
Chapter 9 | Marketing on Photo Sharing Sites 157
Chapter 10 I Discussion, News, Social Bookmarking, and Q A Sites 175
Chapter 11 | Content Marketing; Publishing Articles, White Papers,
and E-Books 193
Chapter 12 | Mobile Marketing on Social Networks 206
Chapter 13 I Social Media Monitoring 227
Chapter 14 | Tools for Managing the Social Media Marketing Effort 249
Chapter 15 | Social Media Marketing Plan 269
Appendix I XYZ Coffee Company Social Media Marketing Plan 303
Index 319
|
| any_adam_object | 1 |
| author | Barker, Melissa S. Roberts, Mary Lou 1942- Zahay, Debra L. Bormann, Nicholas F. Barker, Donald I. |
| author_GND | (DE-588)17073093X (DE-588)1038589770 |
| author_facet | Barker, Melissa S. Roberts, Mary Lou 1942- Zahay, Debra L. Bormann, Nicholas F. Barker, Donald I. |
| author_role | aut aut aut aut aut |
| author_sort | Barker, Melissa S. |
| author_variant | m s b ms msb m l r ml mlr d l z dl dlz n f b nf nfb d i b di dib |
| building | Verbundindex |
| bvnumber | BV043630961 |
| classification_rvk | QP 650 |
| classification_tum | WIR 840f |
| ctrlnum | (OCoLC)953814984 (DE-599)BVBBV043630961 |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition, student edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01854nam a2200433 c 4500</leader><controlfield tag="001">BV043630961</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20161024 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">160617s2017 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781305502758</subfield><subfield code="9">978-1-305-50275-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)953814984</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043630961</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 840f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Barker, Melissa S.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Social media marketing</subfield><subfield code="b">a strategic approach</subfield><subfield code="c">Melissa S. Barker, Donald I. Barker, Nicolas F. Bormann, Mary Lou Roberts, Debra Zahay</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Second edition, student edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston, MA, USA</subfield><subfield code="b">Cengage Learning</subfield><subfield code="c">[2017]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xv, 330 Seiten</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Roberts, Mary Lou</subfield><subfield code="d">1942-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)17073093X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Zahay, Debra L.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1038589770</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bormann, Nicholas F.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Barker, Donald I.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Regensburg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029045000&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029045000</subfield></datafield></record></collection> |
| id | DE-604.BV043630961 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T06:43:44Z |
| institution | BVB |
| isbn | 9781305502758 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029045000 |
| oclc_num | 953814984 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-11 DE-863 DE-BY-FWS DE-739 |
| owner_facet | DE-355 DE-BY-UBR DE-11 DE-863 DE-BY-FWS DE-739 |
| physical | xv, 330 Seiten Illustrationen |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Cengage Learning |
| record_format | marc |
| spellingShingle | Barker, Melissa S. Roberts, Mary Lou 1942- Zahay, Debra L. Bormann, Nicholas F. Barker, Donald I. Social media marketing a strategic approach Soziale Software (DE-588)7550143-0 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)4037589-4 (DE-588)4061963-1 |
| title | Social media marketing a strategic approach |
| title_auth | Social media marketing a strategic approach |
| title_exact_search | Social media marketing a strategic approach |
| title_full | Social media marketing a strategic approach Melissa S. Barker, Donald I. Barker, Nicolas F. Bormann, Mary Lou Roberts, Debra Zahay |
| title_fullStr | Social media marketing a strategic approach Melissa S. Barker, Donald I. Barker, Nicolas F. Bormann, Mary Lou Roberts, Debra Zahay |
| title_full_unstemmed | Social media marketing a strategic approach Melissa S. Barker, Donald I. Barker, Nicolas F. Bormann, Mary Lou Roberts, Debra Zahay |
| title_short | Social media marketing |
| title_sort | social media marketing a strategic approach |
| title_sub | a strategic approach |
| topic | Soziale Software (DE-588)7550143-0 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Soziale Software Marketing Unternehmen |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029045000&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT barkermelissas socialmediamarketingastrategicapproach AT robertsmarylou socialmediamarketingastrategicapproach AT zahaydebral socialmediamarketingastrategicapproach AT bormannnicholasf socialmediamarketingastrategicapproach AT barkerdonaldi socialmediamarketingastrategicapproach |
Inhaltsverzeichnis
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QP 650 B255(2) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |