Way Too Cool: Selling Out Race and Ethics
Life, liberty, and the pursuit of cool have informed the American ethos since at least the 1970s. Whether we strive for it in politics or fashion, cool is big business for those who can sell it across a range of markets and media. Yet the concept wasn't always a popular commodity. Cool began as...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Columbia University Press
2015
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| Schlagworte: | |
| Online-Zugang: | KUBA1 |
| Zusammenfassung: | Life, liberty, and the pursuit of cool have informed the American ethos since at least the 1970s. Whether we strive for it in politics or fashion, cool is big business for those who can sell it across a range of markets and media. Yet the concept wasn't always a popular commodity. Cool began as a potent aesthetic of post-World War II black culture, embodying a very specific, highly charged method of resistance to white supremacy and the globalized exploitation of capital. Way Too Cool follows the hollowing-out of coolness" in modern American culture and its reflection of a larger evasion of race, racism, and ethics now common in neoliberal society. It revisits such watershed events as the 1960s Civil Rights Movement, second-wave feminism, the emergence of identity politics, 1980s multiculturalism, 1990s rhetorics of diversity and colorblindness, 9/11, and Hurricane Katrina, as well as the contemporaneous developments of rising mass incarceration and legalized same-sex marriage, to pair the perversion of cool with the slow erasure of racial and ethical issues from our social consciousness, which effectively quashes our desire to act ethically and resist abuses of power. The cooler we become, the more indifferent we grow to the question of values, particularly inquiry that spurs protest and conflict. This book sounds an alarm for those who care about preserving our ties to an American tradition of resistance |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (181 pages) |
| ISBN: | 9780231539883 9780231172950 |
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| dewey-full | 306.3/4 |
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| dewey-ones | 306 - Culture and institutions |
| dewey-raw | 306.3/4 |
| dewey-search | 306.3/4 |
| dewey-sort | 3306.3 14 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Electronic eBook |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV043622869 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:30:57Z |
| institution | BVB |
| isbn | 9780231539883 9780231172950 |
| language | English |
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| physical | 1 online resource (181 pages) |
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| publishDate | 2015 |
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| publisher | Columbia University Press |
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| spelling | Winnubst, Shannon Verfasser aut Way Too Cool Selling Out Race and Ethics Columbia University Press 2015 © 2015 1 online resource (181 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Life, liberty, and the pursuit of cool have informed the American ethos since at least the 1970s. Whether we strive for it in politics or fashion, cool is big business for those who can sell it across a range of markets and media. Yet the concept wasn't always a popular commodity. Cool began as a potent aesthetic of post-World War II black culture, embodying a very specific, highly charged method of resistance to white supremacy and the globalized exploitation of capital. Way Too Cool follows the hollowing-out of coolness" in modern American culture and its reflection of a larger evasion of race, racism, and ethics now common in neoliberal society. It revisits such watershed events as the 1960s Civil Rights Movement, second-wave feminism, the emergence of identity politics, 1980s multiculturalism, 1990s rhetorics of diversity and colorblindness, 9/11, and Hurricane Katrina, as well as the contemporaneous developments of rising mass incarceration and legalized same-sex marriage, to pair the perversion of cool with the slow erasure of racial and ethical issues from our social consciousness, which effectively quashes our desire to act ethically and resist abuses of power. The cooler we become, the more indifferent we grow to the question of values, particularly inquiry that spurs protest and conflict. This book sounds an alarm for those who care about preserving our ties to an American tradition of resistance Geschichte Gesellschaft Advertising -- Social aspects -- United States -- History Commodification -- United States Minorities in advertising -- United States -- History Neoliberalism -- United States United States -- Race relations USA Erscheint auch als Druck-Ausgabe Winnubst, Shannon Way Too Cool : Selling Out Race and Ethics |
| spellingShingle | Winnubst, Shannon Way Too Cool Selling Out Race and Ethics Geschichte Gesellschaft Advertising -- Social aspects -- United States -- History Commodification -- United States Minorities in advertising -- United States -- History Neoliberalism -- United States United States -- Race relations |
| title | Way Too Cool Selling Out Race and Ethics |
| title_auth | Way Too Cool Selling Out Race and Ethics |
| title_exact_search | Way Too Cool Selling Out Race and Ethics |
| title_full | Way Too Cool Selling Out Race and Ethics |
| title_fullStr | Way Too Cool Selling Out Race and Ethics |
| title_full_unstemmed | Way Too Cool Selling Out Race and Ethics |
| title_short | Way Too Cool |
| title_sort | way too cool selling out race and ethics |
| title_sub | Selling Out Race and Ethics |
| topic | Geschichte Gesellschaft Advertising -- Social aspects -- United States -- History Commodification -- United States Minorities in advertising -- United States -- History Neoliberalism -- United States United States -- Race relations |
| topic_facet | Geschichte Gesellschaft Advertising -- Social aspects -- United States -- History Commodification -- United States Minorities in advertising -- United States -- History Neoliberalism -- United States United States -- Race relations USA |
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