Feminine Capital: Unlocking the Power of Women Entrepreneurs
Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leaning in. Rather, they are tapping into feminine capital-the unique skills and sensibilities that they have cultivated as women-to create envia...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Redwood City
Stanford University Press
2015
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| Schlagworte: | |
| Zusammenfassung: | Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leaning in. Rather, they are tapping into feminine capital-the unique skills and sensibilities that they have cultivated as women-to create enviable successes.Drawing on four decades of award-winning research, Feminine Capital reveals how women are harnessing different approaches to doing business. Barbara Orser and Catherine Elliott detail the pillars of feminine capital and offer new insight into the ways that gender can influence entrepreneurial decision-making. They find that leveraging feminine capital can help women to create distinctive brands, build new markets, and drive profits-all while leveling the playing field in business. In doing so, women are changing our social and economic landscape, one venture at a time.Dispelling myths and misperceptions that can undermine women-owned ventures, this book takes a fresh look at how female entrepreneurs can leverage their skills, knowledge, and values. Case studies of women entrepreneurs bring key concepts and lessons to life, while learning aids, diagnostic tools, and checklists help readers to construct innovative business models, refine start-up plans, and hone growth strategies |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (241 pages) |
| ISBN: | 9780804794312 9780804783781 |
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| spelling | Orser, Barbara Verfasser aut Feminine Capital Unlocking the Power of Women Entrepreneurs Redwood City Stanford University Press 2015 © 2015 1 online resource (241 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leaning in. Rather, they are tapping into feminine capital-the unique skills and sensibilities that they have cultivated as women-to create enviable successes.Drawing on four decades of award-winning research, Feminine Capital reveals how women are harnessing different approaches to doing business. Barbara Orser and Catherine Elliott detail the pillars of feminine capital and offer new insight into the ways that gender can influence entrepreneurial decision-making. They find that leveraging feminine capital can help women to create distinctive brands, build new markets, and drive profits-all while leveling the playing field in business. In doing so, women are changing our social and economic landscape, one venture at a time.Dispelling myths and misperceptions that can undermine women-owned ventures, this book takes a fresh look at how female entrepreneurs can leverage their skills, knowledge, and values. Case studies of women entrepreneurs bring key concepts and lessons to life, while learning aids, diagnostic tools, and checklists help readers to construct innovative business models, refine start-up plans, and hone growth strategies Businesswomen Entrepreneurship Self-employed women Women-owned business enterprises Entrepreneurship (DE-588)7588126-3 gnd rswk-swf Unternehmerin (DE-588)4187051-7 gnd rswk-swf Feminismus (DE-588)4222126-2 gnd rswk-swf Unternehmerin (DE-588)4187051-7 s Entrepreneurship (DE-588)7588126-3 s Feminismus (DE-588)4222126-2 s 1\p DE-604 Elliott, Catherine Sonstige oth Barbara, Orser Sonstige oth Catherine, Elliott Sonstige oth Erscheint auch als Druck-Ausgabe Orser, Barbara Feminine Capital : Unlocking the Power of Women Entrepreneurs 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Orser, Barbara Feminine Capital Unlocking the Power of Women Entrepreneurs Businesswomen Entrepreneurship Self-employed women Women-owned business enterprises Entrepreneurship (DE-588)7588126-3 gnd Unternehmerin (DE-588)4187051-7 gnd Feminismus (DE-588)4222126-2 gnd |
| subject_GND | (DE-588)7588126-3 (DE-588)4187051-7 (DE-588)4222126-2 |
| title | Feminine Capital Unlocking the Power of Women Entrepreneurs |
| title_auth | Feminine Capital Unlocking the Power of Women Entrepreneurs |
| title_exact_search | Feminine Capital Unlocking the Power of Women Entrepreneurs |
| title_full | Feminine Capital Unlocking the Power of Women Entrepreneurs |
| title_fullStr | Feminine Capital Unlocking the Power of Women Entrepreneurs |
| title_full_unstemmed | Feminine Capital Unlocking the Power of Women Entrepreneurs |
| title_short | Feminine Capital |
| title_sort | feminine capital unlocking the power of women entrepreneurs |
| title_sub | Unlocking the Power of Women Entrepreneurs |
| topic | Businesswomen Entrepreneurship Self-employed women Women-owned business enterprises Entrepreneurship (DE-588)7588126-3 gnd Unternehmerin (DE-588)4187051-7 gnd Feminismus (DE-588)4222126-2 gnd |
| topic_facet | Businesswomen Entrepreneurship Self-employed women Women-owned business enterprises Unternehmerin Feminismus |
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