Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction

This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. It features market-based examples and case-studies from international companies

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Bibliographische Detailangaben
1. Verfasser: Gaubinger, Kurt (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Berlin, Heidelberg Springer Berlin Heidelberg 2014
Schriftenreihe:Springer Texts in Business and Economics
Schlagworte:
Online-Zugang:FHD01
Zusammenfassung:This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. It features market-based examples and case-studies from international companies
Beschreibung:Description based on publisher supplied metadata and other sources
Beschreibung:1 online resource (333 pages)
ISBN:9783642543760
9783642543753

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