Wallet Allocation Rule: Winning the Battle for Share
Customer Loyalty Isn't Enough-Grow Your Share ofWallet The Wallet Allocation Rule is a revolutionary, definitiveguide for winning the battle for share of customers' hearts, minds,and wallets. Backed by rock-solid science published in theHarvard Business Review and MIT Sloan ManagementRevie...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Somerset
Wiley
2015
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Zusammenfassung: | Customer Loyalty Isn't Enough-Grow Your Share ofWallet The Wallet Allocation Rule is a revolutionary, definitiveguide for winning the battle for share of customers' hearts, minds,and wallets. Backed by rock-solid science published in theHarvard Business Review and MIT Sloan ManagementReview, this landmark book introduces a new and rigorouslytested approach-the Wallet Allocation Rule-that isproven to link to the most important measure of customer loyalty:share of wallet. Companies currently spend billions of dollars each yearmeasuring and managing metrics like customer satisfaction and NetPromoter Score (NPS) to improve customer loyalty. These metrics,however, have almost no correlation to share of wallet. As aresult, the returns on investments designed to improve the customerexperience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally havethe missing link to business growth within their grasp-theability to link their existing metrics to the share of spendingthat customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improveshare.Apply the Wallet Allocation Rule to discover what really drivescustomer spending.Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get realinsight into the money they currently get from their customers, themoney available to be earned by them, and what it takes to get it.The Wallet Allocation Rule provides managers with ablueprint for sustainable long-term growth |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (241 pages) |
| ISBN: | 9781119037309 9781119037316 |
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| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| format | Electronic eBook |
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| id | DE-604.BV043616059 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:30:55Z |
| institution | BVB |
| isbn | 9781119037309 9781119037316 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029030118 |
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| physical | 1 online resource (241 pages) |
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| spelling | Keiningham, Timothy L. Verfasser aut Wallet Allocation Rule Winning the Battle for Share 1st ed Somerset Wiley 2015 © 2015 1 online resource (241 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Customer Loyalty Isn't Enough-Grow Your Share ofWallet The Wallet Allocation Rule is a revolutionary, definitiveguide for winning the battle for share of customers' hearts, minds,and wallets. Backed by rock-solid science published in theHarvard Business Review and MIT Sloan ManagementReview, this landmark book introduces a new and rigorouslytested approach-the Wallet Allocation Rule-that isproven to link to the most important measure of customer loyalty:share of wallet. Companies currently spend billions of dollars each yearmeasuring and managing metrics like customer satisfaction and NetPromoter Score (NPS) to improve customer loyalty. These metrics,however, have almost no correlation to share of wallet. As aresult, the returns on investments designed to improve the customerexperience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally havethe missing link to business growth within their grasp-theability to link their existing metrics to the share of spendingthat customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improveshare.Apply the Wallet Allocation Rule to discover what really drivescustomer spending.Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get realinsight into the money they currently get from their customers, themoney available to be earned by them, and what it takes to get it.The Wallet Allocation Rule provides managers with ablueprint for sustainable long-term growth Consumer behavior Customer loyalty Customer relations -- Management Aksoy, Lerzan Sonstige oth Williams, Luke Sonstige oth Buoye, Alexander J. Sonstige oth Erscheint auch als Druck-Ausgabe Keiningham, Timothy L . Wallet Allocation Rule : Winning the Battle for Share |
| spellingShingle | Keiningham, Timothy L. Wallet Allocation Rule Winning the Battle for Share Consumer behavior Customer loyalty Customer relations -- Management |
| title | Wallet Allocation Rule Winning the Battle for Share |
| title_auth | Wallet Allocation Rule Winning the Battle for Share |
| title_exact_search | Wallet Allocation Rule Winning the Battle for Share |
| title_full | Wallet Allocation Rule Winning the Battle for Share |
| title_fullStr | Wallet Allocation Rule Winning the Battle for Share |
| title_full_unstemmed | Wallet Allocation Rule Winning the Battle for Share |
| title_short | Wallet Allocation Rule |
| title_sort | wallet allocation rule winning the battle for share |
| title_sub | Winning the Battle for Share |
| topic | Consumer behavior Customer loyalty Customer relations -- Management |
| topic_facet | Consumer behavior Customer loyalty Customer relations -- Management |
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