Customer analytics for dummies:
The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the custo...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
John Wiley & Sons, Inc.
[2015]
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| Schlagworte: | |
| Online-Zugang: | HWR01 |
| Zusammenfassung: | The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Shows you what to measure, how to measure, and ways to interpret the data Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter business decisions that generate more loyal customers Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (324 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781118937631 9781118937594 |
Internformat
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| 520 | |a The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Shows you what to measure, how to measure, and ways to interpret the data Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter business decisions that generate more loyal customers Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered | ||
| 650 | 4 | |a Datenverarbeitung | |
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Datensatz im Suchindex
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| author | Sauro, Jeff |
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| discipline | Wirtschaftswissenschaften |
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| spelling | Sauro, Jeff Verfasser (DE-588)1022650173 aut Customer analytics for dummies by Jeff Sauro Hoboken, NJ John Wiley & Sons, Inc. [2015] © 2015 1 Online-Ressource (324 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Shows you what to measure, how to measure, and ways to interpret the data Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter business decisions that generate more loyal customers Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered Datenverarbeitung Customer relations -- Data processing Relationship marketing Kundenanalyse (DE-588)4304338-0 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Kundenanalyse (DE-588)4304338-0 s 2\p DE-604 Erscheint auch als Druck-Ausgabe Sauro, Jeff Customer Analytics For Dummies 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Sauro, Jeff Customer analytics for dummies Datenverarbeitung Customer relations -- Data processing Relationship marketing Kundenanalyse (DE-588)4304338-0 gnd |
| subject_GND | (DE-588)4304338-0 (DE-588)4151278-9 |
| title | Customer analytics for dummies |
| title_auth | Customer analytics for dummies |
| title_exact_search | Customer analytics for dummies |
| title_full | Customer analytics for dummies by Jeff Sauro |
| title_fullStr | Customer analytics for dummies by Jeff Sauro |
| title_full_unstemmed | Customer analytics for dummies by Jeff Sauro |
| title_short | Customer analytics for dummies |
| title_sort | customer analytics for dummies |
| topic | Datenverarbeitung Customer relations -- Data processing Relationship marketing Kundenanalyse (DE-588)4304338-0 gnd |
| topic_facet | Datenverarbeitung Customer relations -- Data processing Relationship marketing Kundenanalyse Einführung |
| work_keys_str_mv | AT saurojeff customeranalyticsfordummies |