Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management
A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Somerset
Wiley
2015
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | BTW01 |
| Zusammenfassung: | A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (467 pages) |
| ISBN: | 9780470830048 9781118814321 |
Internformat
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| 520 | |a A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector | ||
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Datensatz im Suchindex
| _version_ | 1804176358310412288 |
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| any_adam_object | |
| author | Som, Ashok |
| author_GND | (DE-588)171910281 (DE-588)136985890 |
| author_facet | Som, Ashok |
| author_role | aut |
| author_sort | Som, Ashok |
| author_variant | a s as |
| building | Verbundindex |
| bvnumber | BV043615871 |
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| dewey-full | 338.47 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.47 |
| dewey-search | 338.47 |
| dewey-sort | 3338.47 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV043615871 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:30:55Z |
| institution | BVB |
| isbn | 9780470830048 9781118814321 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029029930 |
| oclc_num | 902632805 |
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| owner | DE-526 |
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| physical | 1 online resource (467 pages) |
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| publisher | Wiley |
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| spelling | Som, Ashok Verfasser (DE-588)171910281 aut Road To Luxury The Evolution, Markets and Strategies of Luxury Brand Management 1st ed Somerset Wiley 2015 © 2015 1 online resource (467 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector Brand name products -- Management Luxuries -- Marketing Luxury goods industry Luxusgüterindustrie (DE-588)7674042-0 gnd rswk-swf Luxusgut (DE-588)4192138-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Luxusgütermarkt (DE-588)4192136-7 gnd rswk-swf Luxusgüterindustrie (DE-588)7674042-0 s Luxusgütermarkt (DE-588)4192136-7 s Markenartikel (DE-588)4037584-5 s Markenpolitik (DE-588)4144679-3 s DE-604 Luxusgut (DE-588)4192138-0 s 1\p DE-604 Blanckaert, Christian Sonstige (DE-588)136985890 oth Erscheint auch als Druck-Ausgabe Som, Ashok Road To Luxury : The Evolution, Markets and Strategies of Luxury Brand Management 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Som, Ashok Road To Luxury The Evolution, Markets and Strategies of Luxury Brand Management Brand name products -- Management Luxuries -- Marketing Luxury goods industry Luxusgüterindustrie (DE-588)7674042-0 gnd Luxusgut (DE-588)4192138-0 gnd Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd Luxusgütermarkt (DE-588)4192136-7 gnd |
| subject_GND | (DE-588)7674042-0 (DE-588)4192138-0 (DE-588)4144679-3 (DE-588)4037584-5 (DE-588)4192136-7 |
| title | Road To Luxury The Evolution, Markets and Strategies of Luxury Brand Management |
| title_auth | Road To Luxury The Evolution, Markets and Strategies of Luxury Brand Management |
| title_exact_search | Road To Luxury The Evolution, Markets and Strategies of Luxury Brand Management |
| title_full | Road To Luxury The Evolution, Markets and Strategies of Luxury Brand Management |
| title_fullStr | Road To Luxury The Evolution, Markets and Strategies of Luxury Brand Management |
| title_full_unstemmed | Road To Luxury The Evolution, Markets and Strategies of Luxury Brand Management |
| title_short | Road To Luxury |
| title_sort | road to luxury the evolution markets and strategies of luxury brand management |
| title_sub | The Evolution, Markets and Strategies of Luxury Brand Management |
| topic | Brand name products -- Management Luxuries -- Marketing Luxury goods industry Luxusgüterindustrie (DE-588)7674042-0 gnd Luxusgut (DE-588)4192138-0 gnd Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd Luxusgütermarkt (DE-588)4192136-7 gnd |
| topic_facet | Brand name products -- Management Luxuries -- Marketing Luxury goods industry Luxusgüterindustrie Luxusgut Markenpolitik Markenartikel Luxusgütermarkt |
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