The rise of the platform marketer: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale t...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2015]
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | HWR01 |
| Zusammenfassung: | Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer. Develop the tools, metrics, and processes necessary to engage the modern consumer Gain a deep understanding of Connected Customer Relationship Management Leverage trends in technology and analytics to create targeted messages Adjust your company's structure and operations to align with new capabilities The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (xii, 228 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781119059998 9781119059721 |
Internformat
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| author | Dempster, Craig |
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| discipline | Wirtschaftswissenschaften |
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| format | Electronic eBook |
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| id | DE-604.BV043615864 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:30:55Z |
| institution | BVB |
| isbn | 9781119059998 9781119059721 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029029923 |
| oclc_num | 903436762 |
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| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (xii, 228 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-30-PQE ZDB-30-PBE ZDB-30-PQE HWR_PDA_PQE_Kauf |
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| spelling | Dempster, Craig Verfasser aut The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Craig Dempster, John Lee 1st ed Hoboken, New Jersey Wiley [2015] © 2015 1 Online-Ressource (xii, 228 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer. Develop the tools, metrics, and processes necessary to engage the modern consumer Gain a deep understanding of Connected Customer Relationship Management Leverage trends in technology and analytics to create targeted messages Adjust your company's structure and operations to align with new capabilities The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform Customer relations Internet advertising Internet marketing Relationship marketing Social media -- Marketing Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Online-Werbung (DE-588)7636951-1 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Online-Werbung (DE-588)7636951-1 s Beziehungsmarketing (DE-588)4789127-0 s Social Media (DE-588)4639271-3 s Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s 1\p DE-604 Lee, John 1974- Sonstige (DE-588)1072053837 oth Erscheint auch als Druck-Ausgabe Dempster, Craig Rise of the Platform Marketer : Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dempster, Craig The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Customer relations Internet advertising Internet marketing Relationship marketing Social media -- Marketing Kundenmanagement (DE-588)4236865-0 gnd Social Media (DE-588)4639271-3 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Online-Werbung (DE-588)7636951-1 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4639271-3 (DE-588)4789127-0 (DE-588)7706419-7 (DE-588)4037589-4 (DE-588)7636951-1 |
| title | The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms |
| title_auth | The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms |
| title_exact_search | The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms |
| title_full | The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Craig Dempster, John Lee |
| title_fullStr | The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Craig Dempster, John Lee |
| title_full_unstemmed | The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Craig Dempster, John Lee |
| title_short | The rise of the platform marketer |
| title_sort | the rise of the platform marketer performance marketing with google facebook and twitter plus the latest high growth digital advertising platforms |
| title_sub | performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms |
| topic | Customer relations Internet advertising Internet marketing Relationship marketing Social media -- Marketing Kundenmanagement (DE-588)4236865-0 gnd Social Media (DE-588)4639271-3 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Online-Werbung (DE-588)7636951-1 gnd |
| topic_facet | Customer relations Internet advertising Internet marketing Relationship marketing Social media -- Marketing Kundenmanagement Social Media Beziehungsmarketing Online-Marketing Marketing Online-Werbung |
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