YouthNation: Building Remarkable Brands in a Youth-Driven Culture
Youth is no longer an age-it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age-it's a commodity that's available to everyone-this book shows what it takes to stay connected, agile, authentic, and...
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Somerset
Wiley
2015
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Ausgabe: | 1st ed |
Schlagworte: | |
Zusammenfassung: | Youth is no longer an age-it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age-it's a commodity that's available to everyone-this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination |
Beschreibung: | Description based on publisher supplied metadata and other sources |
Beschreibung: | 1 online resource (321 pages) |
ISBN: | 9781118982525 9781118981146 |
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Datensatz im Suchindex
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any_adam_object | |
author | Britton, Matt |
author_facet | Britton, Matt |
author_role | aut |
author_sort | Britton, Matt |
author_variant | m b mb |
building | Verbundindex |
bvnumber | BV043615829 |
collection | ZDB-30-PQE ZDB-30-PBE |
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dewey-full | 658.8343 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8343 |
dewey-search | 658.8343 |
dewey-sort | 3658.8343 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 1st ed |
format | Electronic eBook |
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spelling | Britton, Matt Verfasser aut YouthNation Building Remarkable Brands in a Youth-Driven Culture 1st ed Somerset Wiley 2015 © 2015 1 online resource (321 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Youth is no longer an age-it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age-it's a commodity that's available to everyone-this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination Advertising Marketing Target marketing Young adult consumers Young adults -- Attitudes Young adults -- Conduct of life Jugendkultur Motiv (DE-588)7680455-0 gnd rswk-swf Kundenanalyse (DE-588)4304338-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Marke (DE-588)4074577-6 s Marketingstrategie (DE-588)4120697-6 s Kundenanalyse (DE-588)4304338-0 s Jugendkultur Motiv (DE-588)7680455-0 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Britton, Matt YouthNation : Building Remarkable Brands in a Youth-Driven Culture 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Britton, Matt YouthNation Building Remarkable Brands in a Youth-Driven Culture Advertising Marketing Target marketing Young adult consumers Young adults -- Attitudes Young adults -- Conduct of life Jugendkultur Motiv (DE-588)7680455-0 gnd Kundenanalyse (DE-588)4304338-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Marke (DE-588)4074577-6 gnd |
subject_GND | (DE-588)7680455-0 (DE-588)4304338-0 (DE-588)4120697-6 (DE-588)4074577-6 |
title | YouthNation Building Remarkable Brands in a Youth-Driven Culture |
title_auth | YouthNation Building Remarkable Brands in a Youth-Driven Culture |
title_exact_search | YouthNation Building Remarkable Brands in a Youth-Driven Culture |
title_full | YouthNation Building Remarkable Brands in a Youth-Driven Culture |
title_fullStr | YouthNation Building Remarkable Brands in a Youth-Driven Culture |
title_full_unstemmed | YouthNation Building Remarkable Brands in a Youth-Driven Culture |
title_short | YouthNation |
title_sort | youthnation building remarkable brands in a youth driven culture |
title_sub | Building Remarkable Brands in a Youth-Driven Culture |
topic | Advertising Marketing Target marketing Young adult consumers Young adults -- Attitudes Young adults -- Conduct of life Jugendkultur Motiv (DE-588)7680455-0 gnd Kundenanalyse (DE-588)4304338-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Marke (DE-588)4074577-6 gnd |
topic_facet | Advertising Marketing Target marketing Young adult consumers Young adults -- Attitudes Young adults -- Conduct of life Jugendkultur Motiv Kundenanalyse Marketingstrategie Marke |
work_keys_str_mv | AT brittonmatt youthnationbuildingremarkablebrandsinayouthdrivenculture |