The Professionals: Strategy, Money and the Rise of the Political Campaigner in Australia
Stephen Mills has conducted on-the-record interviews with every living national campaign director of the two major political parties. Their experience covers the 15 federal election campaigns from 1974 to the present day.Built around twelve critical moments in Australian electoral history, The Profe...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Melbourne
Schwartz Publishing Pty. Ltd
2014
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| Schlagworte: | |
| Zusammenfassung: | Stephen Mills has conducted on-the-record interviews with every living national campaign director of the two major political parties. Their experience covers the 15 federal election campaigns from 1974 to the present day.Built around twelve critical moments in Australian electoral history, The Professionals traces the transformation of the party official from administrative servant to highly influential, professional campaign manager, and the election campaign from the pre-television days to the contemporary world of social media, focus groups and million-dollar budgets. He shows how Australia's political parties went from mass-membership organisations - which provided opportunities for grassroots participation - to top-down managerial enterprises. Internal control of the parties has shifted to a new centre of power: the Head Office. The Professionals provides a fascinating new perspective on the contours of Australian political history and shows political parties as they have rarely been seen before - from the inside. "The inside story of our political parties: how the dark arts shape electoral outcomes." - Lindsay Tanner"A very revealing insight into the backrooms of Australian politics." - Michelle GrattanStephen Mills is the author of the pioneering study The New Machine Men (1986). He also wrote The Hawke Years (1993), dealing with the prime ministership of Bob Hawke, for whom he worked as speechwriter from 1986 to 1991. He is a lecturer at the Graduate School of Government at the University of Sydney, and was a Harkness Fellow (1983-85) and graduate of the Kennedy School of Government at Harvard University. He is a former journalist and editor with Fairfax |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (322 pages) |
| ISBN: | 9781922231727 9781863956710 |
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| isbn | 9781922231727 9781863956710 |
| language | English |
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| spelling | Mills, Stephen Verfasser aut The Professionals Strategy, Money and the Rise of the Political Campaigner in Australia Melbourne Schwartz Publishing Pty. Ltd 2014 © 2014 1 online resource (322 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Stephen Mills has conducted on-the-record interviews with every living national campaign director of the two major political parties. Their experience covers the 15 federal election campaigns from 1974 to the present day.Built around twelve critical moments in Australian electoral history, The Professionals traces the transformation of the party official from administrative servant to highly influential, professional campaign manager, and the election campaign from the pre-television days to the contemporary world of social media, focus groups and million-dollar budgets. He shows how Australia's political parties went from mass-membership organisations - which provided opportunities for grassroots participation - to top-down managerial enterprises. Internal control of the parties has shifted to a new centre of power: the Head Office. The Professionals provides a fascinating new perspective on the contours of Australian political history and shows political parties as they have rarely been seen before - from the inside. "The inside story of our political parties: how the dark arts shape electoral outcomes." - Lindsay Tanner"A very revealing insight into the backrooms of Australian politics." - Michelle GrattanStephen Mills is the author of the pioneering study The New Machine Men (1986). He also wrote The Hawke Years (1993), dealing with the prime ministership of Bob Hawke, for whom he worked as speechwriter from 1986 to 1991. He is a lecturer at the Graduate School of Government at the University of Sydney, and was a Harkness Fellow (1983-85) and graduate of the Kennedy School of Government at Harvard University. He is a former journalist and editor with Fairfax Geschichte Campaign management -- History -- Australia Communication in politics -- Australia Political campaigns -- Australia -- History Australien Erscheint auch als Druck-Ausgabe Mills, Stephen The Professionals : Strategy, Money and the Rise of the Political Campaigner in Australia |
| spellingShingle | Mills, Stephen The Professionals Strategy, Money and the Rise of the Political Campaigner in Australia Geschichte Campaign management -- History -- Australia Communication in politics -- Australia Political campaigns -- Australia -- History |
| title | The Professionals Strategy, Money and the Rise of the Political Campaigner in Australia |
| title_auth | The Professionals Strategy, Money and the Rise of the Political Campaigner in Australia |
| title_exact_search | The Professionals Strategy, Money and the Rise of the Political Campaigner in Australia |
| title_full | The Professionals Strategy, Money and the Rise of the Political Campaigner in Australia |
| title_fullStr | The Professionals Strategy, Money and the Rise of the Political Campaigner in Australia |
| title_full_unstemmed | The Professionals Strategy, Money and the Rise of the Political Campaigner in Australia |
| title_short | The Professionals |
| title_sort | the professionals strategy money and the rise of the political campaigner in australia |
| title_sub | Strategy, Money and the Rise of the Political Campaigner in Australia |
| topic | Geschichte Campaign management -- History -- Australia Communication in politics -- Australia Political campaigns -- Australia -- History |
| topic_facet | Geschichte Campaign management -- History -- Australia Communication in politics -- Australia Political campaigns -- Australia -- History Australien |
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