Connect: How to Use Data and Experience Marketing to Create Lifetime Customers
they need to succeed in today's customer-driven marketplace. The authors reveal how to tap into the power of new ways of thinking and new processes so that any organization will be relevant to individual customers, accessible through multiple online and offline channels, and able to link digita...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Somerset
Wiley
2014
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Zusammenfassung: | they need to succeed in today's customer-driven marketplace. The authors reveal how to tap into the power of new ways of thinking and new processes so that any organization will be relevant to individual customers, accessible through multiple online and offline channels, and able to link digital goals and metrics to business objectives. Once a company has its customer-connected approach in place, it can build customers who are lifetime advocates. Connect and its companion website give you a wealth of illustrative examples, recommendations, initiatives, and step-by-step processes for taking your organization to new levels of marketing. Now, you will know how to attract new customers and keep them for life |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (274 pages) |
| ISBN: | 9781118963609 9781118963616 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043611875 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 160616s2014 |||| o||u| ||||||eng d | ||
| 020 | |a 9781118963609 |9 978-1-118-96360-9 | ||
| 020 | |a 9781118963616 |c Print |9 978-1-118-96361-6 | ||
| 035 | |a (ZDB-30-PQE)EBC1780447 | ||
| 035 | |a (ZDB-89-EBL)EBL1780447 | ||
| 035 | |a (ZDB-38-EBR)ebr10929003 | ||
| 035 | |a (OCoLC)882620609 | ||
| 035 | |a (DE-599)BVBBV043611875 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8/72 | |
| 100 | 1 | |a Petersen, Lars Birkholm |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Connect |b How to Use Data and Experience Marketing to Create Lifetime Customers |
| 250 | |a 1st ed | ||
| 264 | 1 | |a Somerset |b Wiley |c 2014 | |
| 264 | 4 | |c © 2014 | |
| 300 | |a 1 online resource (274 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 520 | |a they need to succeed in today's customer-driven marketplace. The authors reveal how to tap into the power of new ways of thinking and new processes so that any organization will be relevant to individual customers, accessible through multiple online and offline channels, and able to link digital goals and metrics to business objectives. Once a company has its customer-connected approach in place, it can build customers who are lifetime advocates. Connect and its companion website give you a wealth of illustrative examples, recommendations, initiatives, and step-by-step processes for taking your organization to new levels of marketing. Now, you will know how to attract new customers and keep them for life | ||
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Internet marketing | |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenbindung |0 (DE-588)4384508-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | 1 | |a Kundenbindung |0 (DE-588)4384508-3 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Person, Ron |e Sonstige |4 oth | |
| 700 | 1 | |a Nash, Christopher |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Petersen, Lars Birkholm |t Connect : How to Use Data and Experience Marketing to Create Lifetime Customers |
| 912 | |a ZDB-30-PQE |a ZDB-30-PBE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029025934 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804176356556144640 |
|---|---|
| any_adam_object | |
| author | Petersen, Lars Birkholm |
| author_facet | Petersen, Lars Birkholm |
| author_role | aut |
| author_sort | Petersen, Lars Birkholm |
| author_variant | l b p lb lbp |
| building | Verbundindex |
| bvnumber | BV043611875 |
| collection | ZDB-30-PQE ZDB-30-PBE |
| ctrlnum | (ZDB-30-PQE)EBC1780447 (ZDB-89-EBL)EBL1780447 (ZDB-38-EBR)ebr10929003 (OCoLC)882620609 (DE-599)BVBBV043611875 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02499nmm a2200493zc 4500</leader><controlfield tag="001">BV043611875</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">160616s2014 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118963609</subfield><subfield code="9">978-1-118-96360-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118963616</subfield><subfield code="c">Print</subfield><subfield code="9">978-1-118-96361-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC1780447</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL1780447</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-38-EBR)ebr10929003</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)882620609</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043611875</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Petersen, Lars Birkholm</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Connect</subfield><subfield code="b">How to Use Data and Experience Marketing to Create Lifetime Customers</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Somerset</subfield><subfield code="b">Wiley</subfield><subfield code="c">2014</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (274 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">they need to succeed in today's customer-driven marketplace. The authors reveal how to tap into the power of new ways of thinking and new processes so that any organization will be relevant to individual customers, accessible through multiple online and offline channels, and able to link digital goals and metrics to business objectives. Once a company has its customer-connected approach in place, it can build customers who are lifetime advocates. Connect and its companion website give you a wealth of illustrative examples, recommendations, initiatives, and step-by-step processes for taking your organization to new levels of marketing. Now, you will know how to attract new customers and keep them for life</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenbindung</subfield><subfield code="0">(DE-588)4384508-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kundenbindung</subfield><subfield code="0">(DE-588)4384508-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Person, Ron</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Nash, Christopher</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Petersen, Lars Birkholm</subfield><subfield code="t">Connect : How to Use Data and Experience Marketing to Create Lifetime Customers</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield><subfield code="a">ZDB-30-PBE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029025934</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV043611875 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:30:53Z |
| institution | BVB |
| isbn | 9781118963609 9781118963616 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029025934 |
| oclc_num | 882620609 |
| open_access_boolean | |
| physical | 1 online resource (274 pages) |
| psigel | ZDB-30-PQE ZDB-30-PBE |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Wiley |
| record_format | marc |
| spelling | Petersen, Lars Birkholm Verfasser aut Connect How to Use Data and Experience Marketing to Create Lifetime Customers 1st ed Somerset Wiley 2014 © 2014 1 online resource (274 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources they need to succeed in today's customer-driven marketplace. The authors reveal how to tap into the power of new ways of thinking and new processes so that any organization will be relevant to individual customers, accessible through multiple online and offline channels, and able to link digital goals and metrics to business objectives. Once a company has its customer-connected approach in place, it can build customers who are lifetime advocates. Connect and its companion website give you a wealth of illustrative examples, recommendations, initiatives, and step-by-step processes for taking your organization to new levels of marketing. Now, you will know how to attract new customers and keep them for life Customer relations Internet marketing Online-Marketing (DE-588)7706419-7 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Kundenbindung (DE-588)4384508-3 s 1\p DE-604 Person, Ron Sonstige oth Nash, Christopher Sonstige oth Erscheint auch als Druck-Ausgabe Petersen, Lars Birkholm Connect : How to Use Data and Experience Marketing to Create Lifetime Customers 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Petersen, Lars Birkholm Connect How to Use Data and Experience Marketing to Create Lifetime Customers Customer relations Internet marketing Online-Marketing (DE-588)7706419-7 gnd Kundenbindung (DE-588)4384508-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4384508-3 |
| title | Connect How to Use Data and Experience Marketing to Create Lifetime Customers |
| title_auth | Connect How to Use Data and Experience Marketing to Create Lifetime Customers |
| title_exact_search | Connect How to Use Data and Experience Marketing to Create Lifetime Customers |
| title_full | Connect How to Use Data and Experience Marketing to Create Lifetime Customers |
| title_fullStr | Connect How to Use Data and Experience Marketing to Create Lifetime Customers |
| title_full_unstemmed | Connect How to Use Data and Experience Marketing to Create Lifetime Customers |
| title_short | Connect |
| title_sort | connect how to use data and experience marketing to create lifetime customers |
| title_sub | How to Use Data and Experience Marketing to Create Lifetime Customers |
| topic | Customer relations Internet marketing Online-Marketing (DE-588)7706419-7 gnd Kundenbindung (DE-588)4384508-3 gnd |
| topic_facet | Customer relations Internet marketing Online-Marketing Kundenbindung |
| work_keys_str_mv | AT petersenlarsbirkholm connecthowtousedataandexperiencemarketingtocreatelifetimecustomers AT personron connecthowtousedataandexperiencemarketingtocreatelifetimecustomers AT nashchristopher connecthowtousedataandexperiencemarketingtocreatelifetimecustomers |