The Breakthrough Challenge: 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line
The world's most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, an...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Somerset
Wiley
2014
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Zusammenfassung: | The world's most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit-not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow. The Breakthrough Challenge is both an inspiring call-to-action and a guide for this transformation, based on the work of The B Team, a major initiative uniting leaders in sustainability. As a founding advisor and member of The B Team, John Elkington and Jochen Zeitz map out an agenda for change. The most important goal for businesses must be redefining the bottom line to account for true long-term costs throughout the supply chain. To achieve this, leaders must rethink everything: what counts on balance sheets, how to incentivize performance, who does what in the C-suite, and even what inspires us. The Breakthrough Challenge draws on over 100 exclusive interviews to show this shift in action, sharing the pioneering work of leaders such as Paul Polman, CEO of Unilever; Arianna Huffington, founder and CEO of The Huffington Post; Peter Brabeck-Letmathe, chairman of the Nestlé Group; and Linda Fisher, pioneering Chief Sustainability Officer at DuPont, among many others. Change-as-usual strategies are not enough to move business from breakdowns to breakthroughs. The Breakthrough Challenge shows leaders how to achieve a true transformation and refocus the definition of profitability on the lasting wellbeing of people and planet-for the lasting success of their business |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (273 pages) |
| ISBN: | 9781118923948 9781118539699 |
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| dewey-full | 658.4/08 |
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| spelling | Elkington, John Verfasser aut The Breakthrough Challenge 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line 1st ed Somerset Wiley 2014 © 2014 1 online resource (273 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources The world's most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit-not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow. The Breakthrough Challenge is both an inspiring call-to-action and a guide for this transformation, based on the work of The B Team, a major initiative uniting leaders in sustainability. As a founding advisor and member of The B Team, John Elkington and Jochen Zeitz map out an agenda for change. The most important goal for businesses must be redefining the bottom line to account for true long-term costs throughout the supply chain. To achieve this, leaders must rethink everything: what counts on balance sheets, how to incentivize performance, who does what in the C-suite, and even what inspires us. The Breakthrough Challenge draws on over 100 exclusive interviews to show this shift in action, sharing the pioneering work of leaders such as Paul Polman, CEO of Unilever; Arianna Huffington, founder and CEO of The Huffington Post; Peter Brabeck-Letmathe, chairman of the Nestlé Group; and Linda Fisher, pioneering Chief Sustainability Officer at DuPont, among many others. Change-as-usual strategies are not enough to move business from breakdowns to breakthroughs. The Breakthrough Challenge shows leaders how to achieve a true transformation and refocus the definition of profitability on the lasting wellbeing of people and planet-for the lasting success of their business Nachhaltigkeit Umwelt Management -- Environmental aspects Organizational change Social responsibility of business Sustainable development Nachhaltigkeit (DE-588)4326464-5 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Management (DE-588)4037278-9 s Nachhaltigkeit (DE-588)4326464-5 s Corporate Social Responsibility (DE-588)7697760-2 s 1\p DE-604 Zeitz, Jochen Sonstige oth Branson, Richard Sonstige oth Erscheint auch als Druck-Ausgabe Elkington, John The Breakthrough Challenge : 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Elkington, John The Breakthrough Challenge 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line Nachhaltigkeit Umwelt Management -- Environmental aspects Organizational change Social responsibility of business Sustainable development Nachhaltigkeit (DE-588)4326464-5 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4326464-5 (DE-588)7697760-2 (DE-588)4037278-9 |
| title | The Breakthrough Challenge 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line |
| title_auth | The Breakthrough Challenge 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line |
| title_exact_search | The Breakthrough Challenge 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line |
| title_full | The Breakthrough Challenge 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line |
| title_fullStr | The Breakthrough Challenge 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line |
| title_full_unstemmed | The Breakthrough Challenge 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line |
| title_short | The Breakthrough Challenge |
| title_sort | the breakthrough challenge 10 ways to connect today s profits with tomorrow s bottom line |
| title_sub | 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line |
| topic | Nachhaltigkeit Umwelt Management -- Environmental aspects Organizational change Social responsibility of business Sustainable development Nachhaltigkeit (DE-588)4326464-5 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Nachhaltigkeit Umwelt Management -- Environmental aspects Organizational change Social responsibility of business Sustainable development Corporate Social Responsibility Management |
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