Effective Advertising Strategies for Your Business:
As the media landscape has evolved over the past fewyears, especially with the emergence of interactive andsocial media, the philosophy of advertising is significantlychanging. Most businesses realize that the dayswhen they relied on three national networks (ABC, NBC,and CBS) and a few national news...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Business Expert Press
2014
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| Schlagworte: | |
| Zusammenfassung: | As the media landscape has evolved over the past fewyears, especially with the emergence of interactive andsocial media, the philosophy of advertising is significantlychanging. Most businesses realize that the dayswhen they relied on three national networks (ABC, NBC,and CBS) and a few national newspapers to advertise aregone; thus, they begin to find alternatives to standardizedadvertising. Many of them begin to adopt moreindividualized advertising approaches, empowered byInternet technologies.This book outlines three fundamental strategies of advertising:standardized, targeted, and individualized. Itdescribes each strategy in detail and discusses the prosand cons of each. The importance of collecting consumerinsights and incorporating those insights into advertisingmessages are also highlighted. Although a few high-technologycompanies, such as Google, Facebook, andAmazon, are showing success in delivering individualizedadvertising messages to consumers, this approach (includingboth personalization and customization) is not suitablefor all businesses. No single strategy is absolutely moreeffective than the others; however, inside you are given areal strategy based on a scrutiny of the value proposition ofthe business and expectations of consumers |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (103 pages) |
| ISBN: | 9781606498699 9781606498682 |
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| isbn | 9781606498699 9781606498682 |
| language | English |
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| spelling | Li, Cong Verfasser aut Effective Advertising Strategies for Your Business New York Business Expert Press 2014 © 2014 1 online resource (103 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources As the media landscape has evolved over the past fewyears, especially with the emergence of interactive andsocial media, the philosophy of advertising is significantlychanging. Most businesses realize that the dayswhen they relied on three national networks (ABC, NBC,and CBS) and a few national newspapers to advertise aregone; thus, they begin to find alternatives to standardizedadvertising. Many of them begin to adopt moreindividualized advertising approaches, empowered byInternet technologies.This book outlines three fundamental strategies of advertising:standardized, targeted, and individualized. Itdescribes each strategy in detail and discusses the prosand cons of each. The importance of collecting consumerinsights and incorporating those insights into advertisingmessages are also highlighted. Although a few high-technologycompanies, such as Google, Facebook, andAmazon, are showing success in delivering individualizedadvertising messages to consumers, this approach (includingboth personalization and customization) is not suitablefor all businesses. No single strategy is absolutely moreeffective than the others; however, inside you are given areal strategy based on a scrutiny of the value proposition ofthe business and expectations of consumers advertising strategy Advertising customization individualization personalization standardization Target marketing Erscheint auch als Druck-Ausgabe Li, Cong Effective Advertising Strategies for Your Business |
| spellingShingle | Li, Cong Effective Advertising Strategies for Your Business advertising strategy Advertising customization individualization personalization standardization Target marketing |
| title | Effective Advertising Strategies for Your Business |
| title_auth | Effective Advertising Strategies for Your Business |
| title_exact_search | Effective Advertising Strategies for Your Business |
| title_full | Effective Advertising Strategies for Your Business |
| title_fullStr | Effective Advertising Strategies for Your Business |
| title_full_unstemmed | Effective Advertising Strategies for Your Business |
| title_short | Effective Advertising Strategies for Your Business |
| title_sort | effective advertising strategies for your business |
| topic | advertising strategy Advertising customization individualization personalization standardization Target marketing |
| topic_facet | advertising strategy Advertising customization individualization personalization standardization Target marketing |
| work_keys_str_mv | AT licong effectiveadvertisingstrategiesforyourbusiness |