The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets
An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident dec...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Somerset
Wiley
2014
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| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Zusammenfassung: | An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights. Full of best practice advice from hundreds of real-life international case studies Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (326 pages) |
| ISBN: | 9781118923603 9781118923627 |
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Datensatz im Suchindex
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| indexdate | 2024-07-10T07:30:52Z |
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| spelling | Hedin, Hans Verfasser aut The Handbook of Market Intelligence Understand, Compete and Grow in Global Markets 2nd ed Somerset Wiley 2014 © 2014 1 online resource (326 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights. Full of best practice advice from hundreds of real-life international case studies Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development Business intelligence -- Case studies Business intelligence Marketing research -- Case studies Marketing research (DE-588)4522595-3 Fallstudiensammlung gnd-content Hirvensalo, Irmeli Sonstige oth Vaarnas, Markko Sonstige oth Erscheint auch als Druck-Ausgabe Hedin, Hans The Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets |
| spellingShingle | Hedin, Hans The Handbook of Market Intelligence Understand, Compete and Grow in Global Markets Business intelligence -- Case studies Business intelligence Marketing research -- Case studies Marketing research |
| subject_GND | (DE-588)4522595-3 |
| title | The Handbook of Market Intelligence Understand, Compete and Grow in Global Markets |
| title_auth | The Handbook of Market Intelligence Understand, Compete and Grow in Global Markets |
| title_exact_search | The Handbook of Market Intelligence Understand, Compete and Grow in Global Markets |
| title_full | The Handbook of Market Intelligence Understand, Compete and Grow in Global Markets |
| title_fullStr | The Handbook of Market Intelligence Understand, Compete and Grow in Global Markets |
| title_full_unstemmed | The Handbook of Market Intelligence Understand, Compete and Grow in Global Markets |
| title_short | The Handbook of Market Intelligence |
| title_sort | the handbook of market intelligence understand compete and grow in global markets |
| title_sub | Understand, Compete and Grow in Global Markets |
| topic | Business intelligence -- Case studies Business intelligence Marketing research -- Case studies Marketing research |
| topic_facet | Business intelligence -- Case studies Business intelligence Marketing research -- Case studies Marketing research Fallstudiensammlung |
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