The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Somerset
Wiley
2014
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Zusammenfassung: | The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from 'Likes', 'Followers' and 'mentions' and towards pounds, euros and dollars |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (161 pages) |
| ISBN: | 9781118898291 9781118844397 |
Internformat
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Datensatz im Suchindex
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| author | Holloman, Christer |
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| author_facet | Holloman, Christer |
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| author_sort | Holloman, Christer |
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| building | Verbundindex |
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| dewey-full | 659.14/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/4 |
| dewey-search | 659.14/4 |
| dewey-sort | 3659.14 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:30:52Z |
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| isbn | 9781118898291 9781118844397 |
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| spelling | Holloman, Christer Verfasser (DE-588)1052964559 aut The Social Media MBA Guide to ROI How to Measure and Improve Your Return on Investment 1st ed Somerset Wiley 2014 © 2014 1 online resource (161 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from 'Likes', 'Followers' and 'mentions' and towards pounds, euros and dollars Rate of return Social media -- Management Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Kundenmanagement (DE-588)4236865-0 s Soziale Software (DE-588)7550143-0 s 1\p DE-604 Online-Marketing (DE-588)7706419-7 s 2\p DE-604 Erscheint auch als Druck-Ausgabe Holloman, Christer The Social Media MBA Guide to ROI : How to Measure and Improve Your Return on Investment 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Holloman, Christer The Social Media MBA Guide to ROI How to Measure and Improve Your Return on Investment Rate of return Social media -- Management Kundenmanagement (DE-588)4236865-0 gnd Online-Marketing (DE-588)7706419-7 gnd Soziale Software (DE-588)7550143-0 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)7706419-7 (DE-588)7550143-0 (DE-588)4061963-1 |
| title | The Social Media MBA Guide to ROI How to Measure and Improve Your Return on Investment |
| title_auth | The Social Media MBA Guide to ROI How to Measure and Improve Your Return on Investment |
| title_exact_search | The Social Media MBA Guide to ROI How to Measure and Improve Your Return on Investment |
| title_full | The Social Media MBA Guide to ROI How to Measure and Improve Your Return on Investment |
| title_fullStr | The Social Media MBA Guide to ROI How to Measure and Improve Your Return on Investment |
| title_full_unstemmed | The Social Media MBA Guide to ROI How to Measure and Improve Your Return on Investment |
| title_short | The Social Media MBA Guide to ROI |
| title_sort | the social media mba guide to roi how to measure and improve your return on investment |
| title_sub | How to Measure and Improve Your Return on Investment |
| topic | Rate of return Social media -- Management Kundenmanagement (DE-588)4236865-0 gnd Online-Marketing (DE-588)7706419-7 gnd Soziale Software (DE-588)7550143-0 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Rate of return Social media -- Management Kundenmanagement Online-Marketing Soziale Software Unternehmen |
| work_keys_str_mv | AT hollomanchrister thesocialmediambaguidetoroihowtomeasureandimproveyourreturnoninvestment |