Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric
Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital m...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Somerset
Wiley
2014
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| Ausgabe: | 1st ed |
| Schlagworte: | |
| Zusammenfassung: | Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: The ins and outs of this brave new world of digital marketing The specific techniques needed to achieve high customer engagement The modern innovations that help you outperform the competition The best targeting and positioning practices for today's digital era How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (370 pages) |
| ISBN: | 9781118760970 9781118760833 |
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| 520 | |a Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: The ins and outs of this brave new world of digital marketing The specific techniques needed to achieve high customer engagement The modern innovations that help you outperform the competition The best targeting and positioning practices for today's digital era How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways | ||
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| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| spelling | Weber, Larry Verfasser aut Digital Marketer Ten New Skills You Must Learn to Stay Relevant and Customer-Centric 1st ed Somerset Wiley 2014 © 2014 1 online resource (370 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: The ins and outs of this brave new world of digital marketing The specific techniques needed to achieve high customer engagement The modern innovations that help you outperform the competition The best targeting and positioning practices for today's digital era How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways Gesellschaft Psychologie Internet marketing -- Social aspects Marketing Success -- Psychological aspects Success in business Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Henderson, Lisa Leslie Sonstige oth Erscheint auch als Druck-Ausgabe Weber, Larry Digital Marketer : Ten New Skills You Must Learn to Stay Relevant and Customer-Centric 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Weber, Larry Digital Marketer Ten New Skills You Must Learn to Stay Relevant and Customer-Centric Gesellschaft Psychologie Internet marketing -- Social aspects Marketing Success -- Psychological aspects Success in business Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Digital Marketer Ten New Skills You Must Learn to Stay Relevant and Customer-Centric |
| title_auth | Digital Marketer Ten New Skills You Must Learn to Stay Relevant and Customer-Centric |
| title_exact_search | Digital Marketer Ten New Skills You Must Learn to Stay Relevant and Customer-Centric |
| title_full | Digital Marketer Ten New Skills You Must Learn to Stay Relevant and Customer-Centric |
| title_fullStr | Digital Marketer Ten New Skills You Must Learn to Stay Relevant and Customer-Centric |
| title_full_unstemmed | Digital Marketer Ten New Skills You Must Learn to Stay Relevant and Customer-Centric |
| title_short | Digital Marketer |
| title_sort | digital marketer ten new skills you must learn to stay relevant and customer centric |
| title_sub | Ten New Skills You Must Learn to Stay Relevant and Customer-Centric |
| topic | Gesellschaft Psychologie Internet marketing -- Social aspects Marketing Success -- Psychological aspects Success in business Marketing (DE-588)4037589-4 gnd |
| topic_facet | Gesellschaft Psychologie Internet marketing -- Social aspects Marketing Success -- Psychological aspects Success in business |
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