Marketing Automation For Dummies:
Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segm...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Somerset
Wiley
2014
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| Ausgabe: | 1st ed |
| Schlagworte: | |
| Zusammenfassung: | Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (265 pages) |
| ISBN: | 9781118772270 9781118772225 |
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| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
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| spelling | Sweezey, Mathew Verfasser aut Marketing Automation For Dummies 1st ed Somerset Wiley 2014 © 2014 1 online resource (265 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness Datenverarbeitung Direct marketing Marketing -- Data processing Marketing Datenverarbeitung (DE-588)4011152-0 gnd rswk-swf Direktmarketing (DE-588)4012421-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Datenverarbeitung (DE-588)4011152-0 s Direktmarketing (DE-588)4012421-6 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Sweezey, Mathew Marketing Automation For Dummies 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Sweezey, Mathew Marketing Automation For Dummies Datenverarbeitung Direct marketing Marketing -- Data processing Marketing Datenverarbeitung (DE-588)4011152-0 gnd Direktmarketing (DE-588)4012421-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4011152-0 (DE-588)4012421-6 (DE-588)4037589-4 |
| title | Marketing Automation For Dummies |
| title_auth | Marketing Automation For Dummies |
| title_exact_search | Marketing Automation For Dummies |
| title_full | Marketing Automation For Dummies |
| title_fullStr | Marketing Automation For Dummies |
| title_full_unstemmed | Marketing Automation For Dummies |
| title_short | Marketing Automation For Dummies |
| title_sort | marketing automation for dummies |
| topic | Datenverarbeitung Direct marketing Marketing -- Data processing Marketing Datenverarbeitung (DE-588)4011152-0 gnd Direktmarketing (DE-588)4012421-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Datenverarbeitung Direct marketing Marketing -- Data processing Marketing Direktmarketing |
| work_keys_str_mv | AT sweezeymathew marketingautomationfordummies |