Heuristics in Analytics: A Practical Perspective of What Influences Our Analytical World
Heuristics in Analytics A Practical Perspective of What Influences Our Analytical World In Heuristics in Analytics, renowned telecommunications experts Carlos Andre Reis Pinheiro and Fiona McNeill describe analytic processes and how they fit into the heuristic world around us. In spite of the strong...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Somerset
Wiley
2014
|
| Edition: | 1st ed |
| Series: | Wiley and SAS Business Series
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| Subjects: | |
| Summary: | Heuristics in Analytics A Practical Perspective of What Influences Our Analytical World In Heuristics in Analytics, renowned telecommunications experts Carlos Andre Reis Pinheiro and Fiona McNeill describe analytic processes and how they fit into the heuristic world around us. In spite of the strong heuristic characteristics of the analytical processes, Heuristics in Analytics emphasizes the need to have the proper tools to engage analytics and shows how to overcome heuristic characteristics through the use of mathematics and statistics. This straightforward book explores how important it is to properly consider the randomness and the heuristic characteristics in analytics and how crucial analytics are for companies and corporate environments. Drawing from the authors' years of experience, Heuristics in Analytics looks at: Unplanned events, heuristics, and the randomness in our world The analytical approach The competitive intelligence cycle Knowledge applications that solve business problems Customer behavioral segmentation The graph analysis approach Packed with case studies on the entire analytical process using telecom and insurance companies based in Brazil and Ireland, Heuristics in Analytics provides CFOs, chief marketing officers, directors of marketing, and business managers with an insider guide to deploying mathematical and statistical models when performing analytics |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 online resource (254 pages) |
| ISBN: | 9781118420225 9781118347607 |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:30:51Z |
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| isbn | 9781118420225 9781118347607 |
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| spelling | Pinheiro, Carlos Andre Reis Verfasser aut Heuristics in Analytics A Practical Perspective of What Influences Our Analytical World 1st ed Somerset Wiley 2014 © 2014 1 online resource (254 pages) txt rdacontent c rdamedia cr rdacarrier Wiley and SAS Business Series Description based on publisher supplied metadata and other sources Heuristics in Analytics A Practical Perspective of What Influences Our Analytical World In Heuristics in Analytics, renowned telecommunications experts Carlos Andre Reis Pinheiro and Fiona McNeill describe analytic processes and how they fit into the heuristic world around us. In spite of the strong heuristic characteristics of the analytical processes, Heuristics in Analytics emphasizes the need to have the proper tools to engage analytics and shows how to overcome heuristic characteristics through the use of mathematics and statistics. This straightforward book explores how important it is to properly consider the randomness and the heuristic characteristics in analytics and how crucial analytics are for companies and corporate environments. Drawing from the authors' years of experience, Heuristics in Analytics looks at: Unplanned events, heuristics, and the randomness in our world The analytical approach The competitive intelligence cycle Knowledge applications that solve business problems Customer behavioral segmentation The graph analysis approach Packed with case studies on the entire analytical process using telecom and insurance companies based in Brazil and Ireland, Heuristics in Analytics provides CFOs, chief marketing officers, directors of marketing, and business managers with an insider guide to deploying mathematical and statistical models when performing analytics Business planning -- Statistical methods Decision making -- Statistical methods Heuristic algorithms Management -- Statistical methods System analysis McNeill, Fiona Sonstige oth Reis Pinheiro, Carlos Andre Sonstige oth Erscheint auch als Druck-Ausgabe Pinheiro, Carlos Andre Reis Heuristics in Analytics : A Practical Perspective of What Influences Our Analytical World |
| spellingShingle | Pinheiro, Carlos Andre Reis Heuristics in Analytics A Practical Perspective of What Influences Our Analytical World Business planning -- Statistical methods Decision making -- Statistical methods Heuristic algorithms Management -- Statistical methods System analysis |
| title | Heuristics in Analytics A Practical Perspective of What Influences Our Analytical World |
| title_auth | Heuristics in Analytics A Practical Perspective of What Influences Our Analytical World |
| title_exact_search | Heuristics in Analytics A Practical Perspective of What Influences Our Analytical World |
| title_full | Heuristics in Analytics A Practical Perspective of What Influences Our Analytical World |
| title_fullStr | Heuristics in Analytics A Practical Perspective of What Influences Our Analytical World |
| title_full_unstemmed | Heuristics in Analytics A Practical Perspective of What Influences Our Analytical World |
| title_short | Heuristics in Analytics |
| title_sort | heuristics in analytics a practical perspective of what influences our analytical world |
| title_sub | A Practical Perspective of What Influences Our Analytical World |
| topic | Business planning -- Statistical methods Decision making -- Statistical methods Heuristic algorithms Management -- Statistical methods System analysis |
| topic_facet | Business planning -- Statistical methods Decision making -- Statistical methods Heuristic algorithms Management -- Statistical methods System analysis |
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