Stickier Marketing: How to Win Customers in a Digital Age
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to produci...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2014
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Zusammenfassung: | In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (267 pages) |
| ISBN: | 9780749471095 9780749471088 |
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| language | English |
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| spelling | Leboff, Grant Verfasser aut Stickier Marketing How to Win Customers in a Digital Age 2nd ed London Kogan Page 2014 © 2014 1 online resource (267 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing Gesellschaft Information technology -- Social aspects Internet marketing Marketing Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Leboff, Grant Stickier Marketing : How to Win Customers in a Digital Age 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
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| subject_GND | (DE-588)7706419-7 |
| title | Stickier Marketing How to Win Customers in a Digital Age |
| title_auth | Stickier Marketing How to Win Customers in a Digital Age |
| title_exact_search | Stickier Marketing How to Win Customers in a Digital Age |
| title_full | Stickier Marketing How to Win Customers in a Digital Age |
| title_fullStr | Stickier Marketing How to Win Customers in a Digital Age |
| title_full_unstemmed | Stickier Marketing How to Win Customers in a Digital Age |
| title_short | Stickier Marketing |
| title_sort | stickier marketing how to win customers in a digital age |
| title_sub | How to Win Customers in a Digital Age |
| topic | Gesellschaft Information technology -- Social aspects Internet marketing Marketing Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Gesellschaft Information technology -- Social aspects Internet marketing Marketing Online-Marketing |
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