Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications
Over the past several years, leading companies haveentered a period of major marketing and operationaladjustment and convergence, or intersection. It's areaction to a critical fact of life: Customers-not organizations-now control the decision-making dynamicsand how organizations are perceived....
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Business Expert Press
2014
|
| Schlagworte: | |
| Zusammenfassung: | Over the past several years, leading companies haveentered a period of major marketing and operationaladjustment and convergence, or intersection. It's areaction to a critical fact of life: Customers-not organizations-now control the decision-making dynamicsand how organizations are perceived. We arewitnessing significant multichannel media application(and resultant omnichannel access by consumers),along with more effective and pervasive customerdata gathering, analysis, and modeling.If you're observing these major shifts in your ownorganization, you'll need this book. Inside, you'lllearn how to build proactive customer communication,improve relationships, drive positive brandperception, optimize channel selection and messagepersonalization, and enhance employee-related factors(hiring, training, reward, recognition), all leadingto superior customer experience and a customercentricculture. In addition, the author has incorporatedcontent on "Big Data" generation and analytics,which you'll master while scoring a direct hit to themoving target-your continuously changing, and increasinglyindependent, customer base |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (124 pages) |
| ISBN: | 9781606498972 9781606498965 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043607125 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 160616s2014 |||| o||u| ||||||eng d | ||
| 020 | |a 9781606498972 |9 978-1-60649-897-2 | ||
| 020 | |a 9781606498965 |c Print |9 978-1-60649-896-5 | ||
| 035 | |a (ZDB-30-PQE)EBC1596823 | ||
| 035 | |a (ZDB-89-EBL)EBL1596823 | ||
| 035 | |a (ZDB-38-EBR)ebr10830081 | ||
| 035 | |a (OCoLC)869630637 | ||
| 035 | |a (DE-599)BVBBV043607125 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.812 | |
| 100 | 1 | |a Lowenstein, Michael W. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Customers Inside, Customers Outside |b Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications |
| 264 | 1 | |a New York |b Business Expert Press |c 2014 | |
| 264 | 4 | |c © 2014 | |
| 300 | |a 1 online resource (124 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 520 | |a Over the past several years, leading companies haveentered a period of major marketing and operationaladjustment and convergence, or intersection. It's areaction to a critical fact of life: Customers-not organizations-now control the decision-making dynamicsand how organizations are perceived. We arewitnessing significant multichannel media application(and resultant omnichannel access by consumers),along with more effective and pervasive customerdata gathering, analysis, and modeling.If you're observing these major shifts in your ownorganization, you'll need this book. Inside, you'lllearn how to build proactive customer communication,improve relationships, drive positive brandperception, optimize channel selection and messagepersonalization, and enhance employee-related factors(hiring, training, reward, recognition), all leadingto superior customer experience and a customercentricculture. In addition, the author has incorporatedcontent on "Big Data" generation and analytics,which you'll master while scoring a direct hit to themoving target-your continuously changing, and increasinglyindependent, customer base | ||
| 650 | 4 | |a customer centricity | |
| 650 | 4 | |a customer experience | |
| 650 | 4 | |a customer loyalty | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a employee loyalty | |
| 650 | 4 | |a marketing | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 0 | 7 | |a Wahrnehmung |0 (DE-588)4064317-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenorientierung |0 (DE-588)4316837-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Kundenorientierung |0 (DE-588)4316837-1 |D s |
| 689 | 0 | 2 | |a Marke |0 (DE-588)4074577-6 |D s |
| 689 | 0 | 3 | |a Wahrnehmung |0 (DE-588)4064317-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Lowenstein, Michael W |t . Customers Inside, Customers Outside : Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications |
| 912 | |a ZDB-30-PQE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029021184 | ||
Datensatz im Suchindex
| _version_ | 1804176354053193728 |
|---|---|
| any_adam_object | |
| author | Lowenstein, Michael W. |
| author_facet | Lowenstein, Michael W. |
| author_role | aut |
| author_sort | Lowenstein, Michael W. |
| author_variant | m w l mw mwl |
| building | Verbundindex |
| bvnumber | BV043607125 |
| collection | ZDB-30-PQE |
| ctrlnum | (ZDB-30-PQE)EBC1596823 (ZDB-89-EBL)EBL1596823 (ZDB-38-EBR)ebr10830081 (OCoLC)869630637 (DE-599)BVBBV043607125 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03198nmm a2200553zc 4500</leader><controlfield tag="001">BV043607125</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">160616s2014 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781606498972</subfield><subfield code="9">978-1-60649-897-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781606498965</subfield><subfield code="c">Print</subfield><subfield code="9">978-1-60649-896-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC1596823</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL1596823</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-38-EBR)ebr10830081</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)869630637</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043607125</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.812</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Lowenstein, Michael W.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Customers Inside, Customers Outside</subfield><subfield code="b">Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Business Expert Press</subfield><subfield code="c">2014</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (124 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Over the past several years, leading companies haveentered a period of major marketing and operationaladjustment and convergence, or intersection. It's areaction to a critical fact of life: Customers-not organizations-now control the decision-making dynamicsand how organizations are perceived. We arewitnessing significant multichannel media application(and resultant omnichannel access by consumers),along with more effective and pervasive customerdata gathering, analysis, and modeling.If you're observing these major shifts in your ownorganization, you'll need this book. Inside, you'lllearn how to build proactive customer communication,improve relationships, drive positive brandperception, optimize channel selection and messagepersonalization, and enhance employee-related factors(hiring, training, reward, recognition), all leadingto superior customer experience and a customercentricculture. In addition, the author has incorporatedcontent on "Big Data" generation and analytics,which you'll master while scoring a direct hit to themoving target-your continuously changing, and increasinglyindependent, customer base</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">customer centricity</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">customer experience</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">customer loyalty</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">employee loyalty</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relationship marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wahrnehmung</subfield><subfield code="0">(DE-588)4064317-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Wahrnehmung</subfield><subfield code="0">(DE-588)4064317-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Lowenstein, Michael W</subfield><subfield code="t">. Customers Inside, Customers Outside : Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029021184</subfield></datafield></record></collection> |
| id | DE-604.BV043607125 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:30:51Z |
| institution | BVB |
| isbn | 9781606498972 9781606498965 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029021184 |
| oclc_num | 869630637 |
| open_access_boolean | |
| physical | 1 online resource (124 pages) |
| psigel | ZDB-30-PQE |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Business Expert Press |
| record_format | marc |
| spelling | Lowenstein, Michael W. Verfasser aut Customers Inside, Customers Outside Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications New York Business Expert Press 2014 © 2014 1 online resource (124 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Over the past several years, leading companies haveentered a period of major marketing and operationaladjustment and convergence, or intersection. It's areaction to a critical fact of life: Customers-not organizations-now control the decision-making dynamicsand how organizations are perceived. We arewitnessing significant multichannel media application(and resultant omnichannel access by consumers),along with more effective and pervasive customerdata gathering, analysis, and modeling.If you're observing these major shifts in your ownorganization, you'll need this book. Inside, you'lllearn how to build proactive customer communication,improve relationships, drive positive brandperception, optimize channel selection and messagepersonalization, and enhance employee-related factors(hiring, training, reward, recognition), all leadingto superior customer experience and a customercentricculture. In addition, the author has incorporatedcontent on "Big Data" generation and analytics,which you'll master while scoring a direct hit to themoving target-your continuously changing, and increasinglyindependent, customer base customer centricity customer experience customer loyalty Customer relations employee loyalty marketing Relationship marketing Wahrnehmung (DE-588)4064317-7 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Kundenorientierung (DE-588)4316837-1 s Marke (DE-588)4074577-6 s Wahrnehmung (DE-588)4064317-7 s DE-604 Erscheint auch als Druck-Ausgabe Lowenstein, Michael W . Customers Inside, Customers Outside : Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications |
| spellingShingle | Lowenstein, Michael W. Customers Inside, Customers Outside Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications customer centricity customer experience customer loyalty Customer relations employee loyalty marketing Relationship marketing Wahrnehmung (DE-588)4064317-7 gnd Kundenorientierung (DE-588)4316837-1 gnd Marke (DE-588)4074577-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4064317-7 (DE-588)4316837-1 (DE-588)4074577-6 (DE-588)4037589-4 |
| title | Customers Inside, Customers Outside Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications |
| title_auth | Customers Inside, Customers Outside Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications |
| title_exact_search | Customers Inside, Customers Outside Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications |
| title_full | Customers Inside, Customers Outside Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications |
| title_fullStr | Customers Inside, Customers Outside Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications |
| title_full_unstemmed | Customers Inside, Customers Outside Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications |
| title_short | Customers Inside, Customers Outside |
| title_sort | customers inside customers outside designing and succeeding with enterprise customer centricity concepts practices and applications |
| title_sub | Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications |
| topic | customer centricity customer experience customer loyalty Customer relations employee loyalty marketing Relationship marketing Wahrnehmung (DE-588)4064317-7 gnd Kundenorientierung (DE-588)4316837-1 gnd Marke (DE-588)4074577-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | customer centricity customer experience customer loyalty Customer relations employee loyalty marketing Relationship marketing Wahrnehmung Kundenorientierung Marke Marketing |
| work_keys_str_mv | AT lowensteinmichaelw customersinsidecustomersoutsidedesigningandsucceedingwithenterprisecustomercentricityconceptspracticesandapplications |