The Art of Membership: How to Attract, Retain and Cement Member Loyalty
Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Somerset
Wiley
2014
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | The ASAE Series
|
| Schlagworte: | |
| Zusammenfassung: | Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. The recommendations are concrete, irrefutable and backed by data derived from ASAE research, the author's own more than 40 Market Research Studies conducted with her team encompassing members and nonmembers from organizations of all types and sizes and her more than 15 years of experience developing and executing membership recruitment and retention plans for more than 100 associations. The book contains ample cases and examples from associations, nonprofits and for-profits (pricing strategies, value propositions, and marketing tactics) in addition to chapter-by-chapter "how-to" guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable "to-do" list |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (300 pages) |
| ISBN: | 9781118633113 9781118633106 |
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| 520 | |a Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. The recommendations are concrete, irrefutable and backed by data derived from ASAE research, the author's own more than 40 Market Research Studies conducted with her team encompassing members and nonmembers from organizations of all types and sizes and her more than 15 years of experience developing and executing membership recruitment and retention plans for more than 100 associations. The book contains ample cases and examples from associations, nonprofits and for-profits (pricing strategies, value propositions, and marketing tactics) in addition to chapter-by-chapter "how-to" guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable "to-do" list | ||
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Datensatz im Suchindex
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| dewey-full | 060 |
| dewey-hundreds | 000 - Computer science, information, general works |
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| id | DE-604.BV043607085 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:30:51Z |
| institution | BVB |
| isbn | 9781118633113 9781118633106 |
| language | English |
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| publisher | Wiley |
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| series2 | The ASAE Series |
| spelling | Jacobs, Sheri Verfasser aut The Art of Membership How to Attract, Retain and Cement Member Loyalty 1st ed Somerset Wiley 2014 © 2014 1 online resource (300 pages) txt rdacontent c rdamedia cr rdacarrier The ASAE Series Description based on publisher supplied metadata and other sources Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. The recommendations are concrete, irrefutable and backed by data derived from ASAE research, the author's own more than 40 Market Research Studies conducted with her team encompassing members and nonmembers from organizations of all types and sizes and her more than 15 years of experience developing and executing membership recruitment and retention plans for more than 100 associations. The book contains ample cases and examples from associations, nonprofits and for-profits (pricing strategies, value propositions, and marketing tactics) in addition to chapter-by-chapter "how-to" guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable "to-do" list Associations, institutions, etc. -- Membership Membership campaigns Erscheint auch als Druck-Ausgabe Jacobs, Sheri The Art of Membership : How to Attract, Retain and Cement Member Loyalty |
| spellingShingle | Jacobs, Sheri The Art of Membership How to Attract, Retain and Cement Member Loyalty Associations, institutions, etc. -- Membership Membership campaigns |
| title | The Art of Membership How to Attract, Retain and Cement Member Loyalty |
| title_auth | The Art of Membership How to Attract, Retain and Cement Member Loyalty |
| title_exact_search | The Art of Membership How to Attract, Retain and Cement Member Loyalty |
| title_full | The Art of Membership How to Attract, Retain and Cement Member Loyalty |
| title_fullStr | The Art of Membership How to Attract, Retain and Cement Member Loyalty |
| title_full_unstemmed | The Art of Membership How to Attract, Retain and Cement Member Loyalty |
| title_short | The Art of Membership |
| title_sort | the art of membership how to attract retain and cement member loyalty |
| title_sub | How to Attract, Retain and Cement Member Loyalty |
| topic | Associations, institutions, etc. -- Membership Membership campaigns |
| topic_facet | Associations, institutions, etc. -- Membership Membership campaigns |
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