Virtually Free Marketing: Harnessing the Power of the Web for your Small Business
Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'. Virtually Free Marketing takes a lo...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Bloomsbury Publishing
2015
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| Ausgabe: | 1st ed |
| Schlagworte: | |
| Zusammenfassung: | Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'. Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (194 pages) |
| ISBN: | 9781408105504 9781408100721 |
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| spelling | Holden, Philip R. Verfasser aut Virtually Free Marketing Harnessing the Power of the Web for your Small Business 1st ed London Bloomsbury Publishing 2015 © 2008 1 online resource (194 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'. Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers Electronic reference services (Libraries) -- Congresses Internet in library reference services -- Congresses Reference services (Libraries) -- Congresses (DE-588)1071861417 Konferenzschrift gnd-content Erscheint auch als Druck-Ausgabe Holden, Philip R . Virtually Free Marketing : Harnessing the Power of the Web for your Small Business |
| spellingShingle | Holden, Philip R. Virtually Free Marketing Harnessing the Power of the Web for your Small Business Electronic reference services (Libraries) -- Congresses Internet in library reference services -- Congresses Reference services (Libraries) -- Congresses |
| subject_GND | (DE-588)1071861417 |
| title | Virtually Free Marketing Harnessing the Power of the Web for your Small Business |
| title_auth | Virtually Free Marketing Harnessing the Power of the Web for your Small Business |
| title_exact_search | Virtually Free Marketing Harnessing the Power of the Web for your Small Business |
| title_full | Virtually Free Marketing Harnessing the Power of the Web for your Small Business |
| title_fullStr | Virtually Free Marketing Harnessing the Power of the Web for your Small Business |
| title_full_unstemmed | Virtually Free Marketing Harnessing the Power of the Web for your Small Business |
| title_short | Virtually Free Marketing |
| title_sort | virtually free marketing harnessing the power of the web for your small business |
| title_sub | Harnessing the Power of the Web for your Small Business |
| topic | Electronic reference services (Libraries) -- Congresses Internet in library reference services -- Congresses Reference services (Libraries) -- Congresses |
| topic_facet | Electronic reference services (Libraries) -- Congresses Internet in library reference services -- Congresses Reference services (Libraries) -- Congresses Konferenzschrift |
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