Persuading Aristotle: The Timeless Art of Persuasion in Business Negotiation and the Media
Using principles introduced by Aristotle and refined ever since, the author of this text seeks to provide the reader with the key to effective communication. To persuade you must use "ethos", "logos" and "pathos"; in demanding face-to-face situations, Thompson shows how
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Sydney
Allen & Unwin
2014
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| Subjects: | |
| Summary: | Using principles introduced by Aristotle and refined ever since, the author of this text seeks to provide the reader with the key to effective communication. To persuade you must use "ethos", "logos" and "pathos"; in demanding face-to-face situations, Thompson shows how |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 online resource (223 pages) |
| ISBN: | 9781741150315 9781864487398 |
Staff View
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| spelling | Thompson, Peter Verfasser aut Persuading Aristotle The Timeless Art of Persuasion in Business Negotiation and the Media Sydney Allen & Unwin 2014 © 1998 1 online resource (223 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Using principles introduced by Aristotle and refined ever since, the author of this text seeks to provide the reader with the key to effective communication. To persuade you must use "ethos", "logos" and "pathos"; in demanding face-to-face situations, Thompson shows how Interpersonal communication Interpersonal relations Persuasion (Psychology) Persuasion (Rhetoric) Erscheint auch als Druck-Ausgabe Thompson, Peter Persuading Aristotle : The Timeless Art of Persuasion in Business Negotiation and the Media |
| spellingShingle | Thompson, Peter Persuading Aristotle The Timeless Art of Persuasion in Business Negotiation and the Media Interpersonal communication Interpersonal relations Persuasion (Psychology) Persuasion (Rhetoric) |
| title | Persuading Aristotle The Timeless Art of Persuasion in Business Negotiation and the Media |
| title_auth | Persuading Aristotle The Timeless Art of Persuasion in Business Negotiation and the Media |
| title_exact_search | Persuading Aristotle The Timeless Art of Persuasion in Business Negotiation and the Media |
| title_full | Persuading Aristotle The Timeless Art of Persuasion in Business Negotiation and the Media |
| title_fullStr | Persuading Aristotle The Timeless Art of Persuasion in Business Negotiation and the Media |
| title_full_unstemmed | Persuading Aristotle The Timeless Art of Persuasion in Business Negotiation and the Media |
| title_short | Persuading Aristotle |
| title_sort | persuading aristotle the timeless art of persuasion in business negotiation and the media |
| title_sub | The Timeless Art of Persuasion in Business Negotiation and the Media |
| topic | Interpersonal communication Interpersonal relations Persuasion (Psychology) Persuasion (Rhetoric) |
| topic_facet | Interpersonal communication Interpersonal relations Persuasion (Psychology) Persuasion (Rhetoric) |
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