Persuading Aristotle: The Timeless Art of Persuasion in Business Negotiation and the Media

Using principles introduced by Aristotle and refined ever since, the author of this text seeks to provide the reader with the key to effective communication. To persuade you must use "ethos", "logos" and "pathos"; in demanding face-to-face situations, Thompson shows how

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Bibliographische Detailangaben
1. Verfasser: Thompson, Peter (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Sydney Allen & Unwin 2014
Schlagworte:
Zusammenfassung:Using principles introduced by Aristotle and refined ever since, the author of this text seeks to provide the reader with the key to effective communication. To persuade you must use "ethos", "logos" and "pathos"; in demanding face-to-face situations, Thompson shows how
Beschreibung:Description based on publisher supplied metadata and other sources
Beschreibung:1 online resource (223 pages)
ISBN:9781741150315
9781864487398

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