Web 3.0 startups: online marketing strategies for launching & promoting any business on the web
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[Wrocław]
[Amazon Fulfillment]
2013
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 154 Seiten Diagramme |
| ISBN: | 9781484850305 1484850300 |
Internformat
MARC
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| 020 | |a 9781484850305 |9 978-1-4848-5030-5 | ||
| 020 | |a 1484850300 |9 1-4848-5030-0 | ||
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| 100 | 1 | |a Adams, R. L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Web 3.0 startups |b online marketing strategies for launching & promoting any business on the web |c R.L. Adams |
| 264 | 1 | |a [Wrocław] |b [Amazon Fulfillment] |c 2013 | |
| 300 | |a 154 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Semantic Web | |
| 650 | 4 | |a Web site development | |
| 650 | 4 | |a Information storage and retrieval systems | |
| 650 | 7 | |a Semantic Web |2 fast | |
| 650 | 7 | |a Web site development |2 fast | |
| 650 | 0 | 7 | |a Unternehmensgründung |0 (DE-588)4078599-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a World Wide Web 3.0 |0 (DE-588)1031634185 |2 gnd |9 rswk-swf |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-029016487 | ||
Datensatz im Suchindex
| _version_ | 1804176346873593856 |
|---|---|
| adam_text | CONTENTS
The Web 3.0 Startup.................................10
Marketing in a Web 3.0 Economy......................11
A New Breed of Marketers............................13
Who this Book is for................................16
How to Read this Book...............................19
1.....................................................21
Building a Solid Foundation.........................21
Getting Started.....................................23
2.....................................................28
Building your Brand.................................28
Brand Representation................................32
Logo Design.........................................35
Brand Awareness................................... 39
3 ....................................................41
Delivering your Message........................... 41
The Vehicles for Message Delivery...................43
4 ....................................................48
Understanding SEO...................................48
Being Considered Relevant...........................51
Getting Started with SEO............................54
SEO Basics..........................................57
Keywords............................................59
Using the Google Keyword Tool.......................65
Selecting your Primary Keyword......................69
5 ....................................................71
The Power of a Blogging Platform....................71
Spreading Value through Blogging....................73
How to Blog for your Kewords........................75
Optimizing your Blog Articles.......................79
The Purpose of Blogging in Marketing................86
R.L. ADAMS
6........................................................ 89
Five Principles of Social Media Marketing...............89
#1 - Attract.......................................... 93
#2 - Engage.............................................95
#3 - Connect.......................................... 98
#4 - Convert...........................................100
#5 - Retain............................................102
Building a Fan Base....................................104
7.*.......................................................110
Going Viral...........................................110
8 ..................................................... 115
Effective Content Marketing............................115
Where to Post your Content.............................121
9 ........................................................125
Email Marketing........................................125
Email Marketing Tips...................................128
10 ................................................. 133
Harvesting Rave Reviews.............................. 133
11 .......................................................137
Creating a PR Storm....................................137
Allocating Time for PR............................... 139
Becoming Relevant to the Media.........................140
Press Releases.........................................143
12 ..................................................... 146
Point, Click, and Shoot.............................. 146
13 .......................................................151
The Road to Startup Success............................151
|
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| author | Adams, R. L. |
| author_facet | Adams, R. L. |
| author_role | aut |
| author_sort | Adams, R. L. |
| author_variant | r l a rl rla |
| building | Verbundindex |
| bvnumber | BV043602334 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)953436842 (DE-599)BVBBV043602334 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV043602334 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:30:44Z |
| institution | BVB |
| isbn | 9781484850305 1484850300 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029016487 |
| oclc_num | 953436842 |
| open_access_boolean | |
| owner | DE-384 |
| owner_facet | DE-384 |
| physical | 154 Seiten Diagramme |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | [Amazon Fulfillment] |
| record_format | marc |
| spelling | Adams, R. L. Verfasser aut Web 3.0 startups online marketing strategies for launching & promoting any business on the web R.L. Adams [Wrocław] [Amazon Fulfillment] 2013 154 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Semantic Web Web site development Information storage and retrieval systems Semantic Web fast Web site development fast Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf World Wide Web 3.0 (DE-588)1031634185 gnd rswk-swf World Wide Web 3.0 (DE-588)1031634185 s Unternehmensgründung (DE-588)4078599-3 s DE-604 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029016487&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Adams, R. L. Web 3.0 startups online marketing strategies for launching & promoting any business on the web Semantic Web Web site development Information storage and retrieval systems Semantic Web fast Web site development fast Unternehmensgründung (DE-588)4078599-3 gnd World Wide Web 3.0 (DE-588)1031634185 gnd |
| subject_GND | (DE-588)4078599-3 (DE-588)1031634185 |
| title | Web 3.0 startups online marketing strategies for launching & promoting any business on the web |
| title_auth | Web 3.0 startups online marketing strategies for launching & promoting any business on the web |
| title_exact_search | Web 3.0 startups online marketing strategies for launching & promoting any business on the web |
| title_full | Web 3.0 startups online marketing strategies for launching & promoting any business on the web R.L. Adams |
| title_fullStr | Web 3.0 startups online marketing strategies for launching & promoting any business on the web R.L. Adams |
| title_full_unstemmed | Web 3.0 startups online marketing strategies for launching & promoting any business on the web R.L. Adams |
| title_short | Web 3.0 startups |
| title_sort | web 3 0 startups online marketing strategies for launching promoting any business on the web |
| title_sub | online marketing strategies for launching & promoting any business on the web |
| topic | Semantic Web Web site development Information storage and retrieval systems Semantic Web fast Web site development fast Unternehmensgründung (DE-588)4078599-3 gnd World Wide Web 3.0 (DE-588)1031634185 gnd |
| topic_facet | Semantic Web Web site development Information storage and retrieval systems Unternehmensgründung World Wide Web 3.0 |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029016487&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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