Consumer behaviour:
Gespeichert in:
| Vorheriger Titel: | Blythe, Jim Consumer behaviour |
|---|---|
| Hauptverfasser: | , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles ; London ; New Delhi ; Singapore ; Washington DC, Melbourne
Sage
[2016]
|
| Ausgabe: | 3rd edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xxi, 499 Seiten Illustrationen, Diagramme |
| ISBN: | 9781473919129 9781473919136 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text |
Titel: Consumer behaviour
Autor: Sethna, Zubin
Jahr: 2016
BRIEF CONTENTS 1 Understanding Consumer Behaviour 5 2 Consumer Behaviour and the Marketing Mix 31 3 The Decision-making Process, Buyer Behaviour and Brand Interaction 71 4 Innovation and Digital Technologies 111 5 Consumption in B2C vs. B2B 139 6 Drive, Motivation and Hedonism 171 7 The Self and Personality 207 8 Perception 233 9 Learning and Knowledge 269 10 Attitude Formation and Change 303 PART THREE SOCIOLOGICAL ISSUES IN CONSUMER BEHAVIOUR 11 Reference Groups 339 12 Age, Genderand Familial Roles 369 13 Culture and Class 405 14 Ethical Consumption 437 PART FOUR CONSUMER BEHAVIOUR IN CONCLUSION 15 Post-purchase Behaviour 465
CONTENTS LIST OF FIGURES XI LIST OF TABLES xiv ABOUT THE AUTHORS xvi PREFACE TO THE THIRD EDITION xviii LEARNING FEATURES XX THANKS FROM THE PUBLISHER xxii Further reading References 27 28 COMPANION WEBSITE 1 XXIII UNDERSTANDING CONSUMER BEHAVIOUR Introduction 5 Defining consumer behaviour 6 Consumer behaviour in context 10 Consumer behaviour and the marketing mix 11 Consumers, relationship marketing and marketing planning 12 CONSUMER BEHAVIOUR AND THE MARKETING MIX Introduction 31 Segmentation 32 Products 38 Price 39 Place 46 Promotion 48 People 57 Process 58 Physical evidence 59 Summary 62 Key points 62 How to impress your examiner 63 Review questions 63 Case study: makeupbyeman 64 Further reading 65 References 3 66 THE DECISION-MAKING PROCESS, BUYER BEHAVIOUR AND BRAND INTERACTION Antecedents of consumer behaviour 16 Introduction 71 Psychology 17 Decision-making using goals 72 Sociology 19 Decision-making models 74 Anthropology 21 Interrupts 78 Economics 21 Risk and uncertainty 79 Neuroscience 23 Pre-purchase activities 81 Summary 24 The search effort 83 Key points 24 Factors affecting the external search How to impress your examiner 24 for information 84 Review questions 25 Making the choice 87 Case study: Trade in Europe 25 Categorisation of decision rules 88
CONTENTS Involvement 90 Dimensions of involvement 94 Involvement with brands 95 Increasing involvement levels 96 Loyalty in buyer behaviour 97 Unsought goods 98 Summary 100 Key points 101 How to impress your examiner 101 Review questions 101 Case study: Under Armour, Inc 102 Further reading 103 References 104 L\ INNOVATION AND DIGITAL TECHNOLOGIES Introduction 111 The product life cycle 112 Adoption of innovation 116 Categories of innovation adopters 119 Innovative products 124 Marketing approaches to new product launches 126 Resistance to innovation 127 Summary 130 Key points 131 How to impress your examiner 131 Review questions 132 Case study: Continuum 132 Further reading 134 References 134 5 CONSUMPTION IN B2C VS. B2B Introduction 139 The decision-making unit 140 Influences on buyers 143 Classifying business customers 148 Business and commercial organisations 149 Reseller organisations 150 Government organisations 151 Institutional organisations 152 Buyers’ techniques 153 The buygrid framework 155 Value analysis 157 Evaluating supplier capability 158 Evaluating supplier performance 159 Summary 160 Key points 160 How to impress your examiner 161 Review questions 161 Case study: Sell2Wales 162 Further reading 163 References 164 6 DRIVE, MOTIVATION AND HEDONISM Introduction 171 Drive 172 Motivation 175 Classifying needs 176 Motivational factors 183 Individual factors 185 Motivational conflict 187 Goals 189 Heuristics 192 Hedonism 194 Understanding motivation 198 Research into motivation 198 Summary 199 Key points 199 How to impress your examiner 200 Review questions 200 Case study: Cruise ships 200 Further reading 202 References 203
CONTENTS 9 7 THE SELF AND PERSONALITY LEARNING AND KNOWLEDGE Introduction 207 Self-concept 207 Personality 215 Approaches to studying personality 216 Type approach 218 Traits and factors 221 Psychographics 223 Summary 225 Key points 225 How to impress your examiner 225 Review questions 225 Case study: The decadence of Jean-Paul Gaultier 226 Further reading 227 References 228 8 PERCEPTION Introduction 233 Elements of perception 234 Creating a world-view 236 How we process data in our head 240 Culture and perception 241 Using our ears to eat 242 Environmental influences 243 Perception and store atmospherics 244 Perception and consumers’ characteristics and behaviour 249 Combining factors 250 Subliminal perception 253 Colour 255 Passing off, brandalism and subvertising 258 Summary 258 Key points 259 How to impress your examiner 259 Review questions 259 Case study: Politics, spin and the Scottish referendum 260 Further reading 262 References 263 Introduction 269 Defining learning 270 Studying learning 271 The need for knowledge 285 Sources of consumer knowledge 294 Summary 295 Key points 295 How to impress your examiner 295 Review questions 296 Case study: Kumon 296 Further reading 297 References 298 10 ATTITUDE FORMATION AND CHANGE Introduction 303 Defining attitude 304 Dimensions of attitude 306 Attitude formation 309 Attitude measurement 311 Functions of attitudes 312 Attitude and behaviour 314 The duality of private vs. public attitudes 317 Attitude vs. situation 318 Attitude towards adverts vs. attitude towards the brand 319 General vs. specific attitudes 320 Changing attitudes 320 Cognitive dissonance 324 Summary 326 Key points 326 How to impress your examiner 327 Review questions 327 Case study: Changing communications 328 Further reading 330 References 330
CONTENTS PART THREE SOCIOLOGICAL ISSUES IN CONSUMER BEHAVIOUR 11 REFERENCE GROUPS Introduction 339 Formation of reference groups 340 Influence of reference groups 345 Modelling 349 Mechanisms of personal influence and word of mouth 350 The emergence of word of mouse 357 Summary 360 Key points 360 How to impress your examiner 360 Review questions 360 Case study: Social care for the youth 361 Further reading 363 References 364 12 AGE, GENDER AND FAMILIAL ROLES Introduction 369 How old are you? (Cohorts and subcultures developed using age) 370 Defining families 373 Influence of children on buying decisions 379 Changing nature of the family 385 Gender roles 389 Other functions of the family 391 Roles in family consumption 393 Summary 395 Key points 396 How to impress your examiner 396 Review questions 397 Case study: La Leche League Great Britain 397 Further reading 399 References 399 13 CULTURE AND CLASS Introduction 405 Culture 406 Subcultures 415 Class 423 Summary 427 Key points 428 How to impress your examiner 428 Review questions 428 Case study: CityFalcon 429 Further reading 430 References 431 u ETHICAL CONSUMPTION Introduction 437 Definitions and categories 438 Ethics and the person 443 Ethics and the public 447 Disposal and recycling 448 Summary 452 Key points 453 How to impress your examiner 454 Review questions 454 Case study: Ethical Consumer 454 Further reading 456 References 456
X CONTENTS PART FOUR CONSUMER BEHAVIOUR IN CONCLUSION 15 Post-purchase evaluation 468 Consequences of post-purchase evaluation 470 Cognitive dissonance 479 Disposal 482 Summary 482 Key points 482 How to impress your examiner 483 Review questions 483 Case study: Airbnb 483 Further reading 486 References 486 POST-PURCHASE BEHAVIOUR INDEX Introduction 465 Quality 466 489 |
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| id | DE-604.BV043602204 |
| illustrated | Illustrated |
| indexdate | 2024-11-21T11:05:11Z |
| institution | BVB |
| isbn | 9781473919129 9781473919136 |
| language | English |
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| physical | xxi, 499 Seiten Illustrationen, Diagramme |
| publishDate | 2016 |
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| publisher | Sage |
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| spelling | Sethna, Zubin Verfasser (DE-588)1044268506 aut Consumer behaviour Consumer behaviour Zubin Sethna & Jim Blythe 3rd edition Los Angeles ; London ; New Delhi ; Singapore ; Washington DC, Melbourne Sage [2016] © 2016 xxi, 499 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s DE-604 Blythe, Jim Verfasser (DE-588)1018330186 aut Vorangegangen ist Blythe, Jim Consumer behaviour HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029016362&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sethna, Zubin Blythe, Jim Consumer behaviour Verbraucherverhalten (DE-588)4062644-1 gnd |
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| title | Consumer behaviour |
| title_alt | Consumer behaviour |
| title_auth | Consumer behaviour |
| title_exact_search | Consumer behaviour |
| title_full | Consumer behaviour Zubin Sethna & Jim Blythe |
| title_fullStr | Consumer behaviour Zubin Sethna & Jim Blythe |
| title_full_unstemmed | Consumer behaviour Zubin Sethna & Jim Blythe |
| title_old | Blythe, Jim Consumer behaviour |
| title_short | Consumer behaviour |
| title_sort | consumer behaviour |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd |
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