Online business startup: the entrepreneur's guide to launching a fast, lean and profitable online venture
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[Gorleston, Great Yarmouth, Norfolk, England]
Rethink Press
2015
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 248 Seiten 22 cm |
Internformat
MARC
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| 245 | 1 | 0 | |a Online business startup |b the entrepreneur's guide to launching a fast, lean and profitable online venture |c Robin Waite |
| 264 | 1 | |a [Gorleston, Great Yarmouth, Norfolk, England] |b Rethink Press |c 2015 | |
| 300 | |a 248 Seiten |c 22 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references (pages 245-248) | |
| 650 | 4 | |a Electronic commerce | |
| 650 | 4 | |a New business enterprises / Management | |
| 650 | 4 | |a Entrepreneurship | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 7 | |a New business enterprises |2 fast | |
| 650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmensgründung |0 (DE-588)4078599-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-029016158 | ||
Datensatz im Suchindex
| _version_ | 1804176346334625792 |
|---|---|
| adam_text | CONTENTS
Foreword 1
Introduction 3
PART ONE - STRATEGY 9
Step 1 - Choosing Your Company Name and Registering
Your Business 11
Step 2 - Logo Design, Branding and Colour Schemes 17
Step 3 - Accounting and Bookkeeping 23
Step 4 - Business Planning 29
Step 5 - A Website without a Business Model or Strategy 37
Step 6 - Aims, Objectives and Goal Setting 45
Step 7 - Proposals and Deadlines 53
Step 8 - Creating a Scalable Online Business 59
Step 9 - Marketing Strategy 65
Step 10 - Strategy for Change 73
PART TWO - WEBSITE 79
Step 1 - How to Find Great Web Design Agency 81
Step 2 - Be Realistic about your Feature Set 87
Step 3 - How Much Does a Website Cost? 95
Step 4 - Bespoke Design vs Great Themes / Templates 101
Step 5 - Don’t Mention WordPress during the Pitch 107
Step 6 - Finding Inspiration in Other Websites 113
Step 7-1 Thought You Would Write My Content For Me 119
Step 8 - Setting Customer Expectations Post Launch 125
Step 9 - What Happens If My Web Designer Gets Hit By A Bus? 129
Step 10 - Launching Your Website 135
PART THREE - SITE LAUNCH CHECKLIST
143
PART FOUR - REVIEW 149
Step 1 - Why Review Your Own Website? 151
Step 2 - What Are We Testing For? 157
Step 3 - The Seven Best Tools for Auditing Your Website for FREE 167
Step 4 - Google Analytics 173
PART FIVE - SOCIAL MEDIA 181
Introduction to Social Media 183
Step 1 - Facebook 185
Step 2 - Twitter 191
Step 3 - Google+ 197
Step 4 - Linkedln 203
Step 5 - Content Strategy 207
Step 6 - Scheduling and Automation Strategy 217
Step 7 - Sprout Social 223
Step 8 - Hootsuite 229
Step 9 - Buffer 235
Step 10 - Klout 239
Closing Thoughts 243
The Next Steps... 245
Resources 247
Reading List 249
About the Author 252
|
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| author | Waite, Robin |
| author_facet | Waite, Robin |
| author_role | aut |
| author_sort | Waite, Robin |
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| building | Verbundindex |
| bvnumber | BV043601996 |
| classification_rvk | QP 230 QR 700 |
| contents | Includes bibliographical references (pages 245-248) |
| ctrlnum | (OCoLC)953114269 (DE-599)BVBBV043601996 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV043601996 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:30:43Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029016158 |
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| physical | 248 Seiten 22 cm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Rethink Press |
| record_format | marc |
| spelling | Waite, Robin Verfasser aut Online business startup the entrepreneur's guide to launching a fast, lean and profitable online venture Robin Waite [Gorleston, Great Yarmouth, Norfolk, England] Rethink Press 2015 248 Seiten 22 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 245-248) Electronic commerce New business enterprises / Management Entrepreneurship Electronic commerce fast New business enterprises fast Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Unternehmensgründung (DE-588)4078599-3 s DE-604 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029016158&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Waite, Robin Online business startup the entrepreneur's guide to launching a fast, lean and profitable online venture Includes bibliographical references (pages 245-248) Electronic commerce New business enterprises / Management Entrepreneurship Electronic commerce fast New business enterprises fast Electronic Commerce (DE-588)4592128-3 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4078599-3 |
| title | Online business startup the entrepreneur's guide to launching a fast, lean and profitable online venture |
| title_auth | Online business startup the entrepreneur's guide to launching a fast, lean and profitable online venture |
| title_exact_search | Online business startup the entrepreneur's guide to launching a fast, lean and profitable online venture |
| title_full | Online business startup the entrepreneur's guide to launching a fast, lean and profitable online venture Robin Waite |
| title_fullStr | Online business startup the entrepreneur's guide to launching a fast, lean and profitable online venture Robin Waite |
| title_full_unstemmed | Online business startup the entrepreneur's guide to launching a fast, lean and profitable online venture Robin Waite |
| title_short | Online business startup |
| title_sort | online business startup the entrepreneur s guide to launching a fast lean and profitable online venture |
| title_sub | the entrepreneur's guide to launching a fast, lean and profitable online venture |
| topic | Electronic commerce New business enterprises / Management Entrepreneurship Electronic commerce fast New business enterprises fast Electronic Commerce (DE-588)4592128-3 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
| topic_facet | Electronic commerce New business enterprises / Management Entrepreneurship New business enterprises Electronic Commerce Unternehmensgründung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029016158&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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