The discourse of online consumer reviews:

"The discourse of online consumer reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the...

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Bibliographische Detailangaben
1. Verfasser: Vásquez, Camilla (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: London Bloomsbury Academic 2014
Schriftenreihe:Bloomsbury discourse
Schlagworte:
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Zusammenfassung:"The discourse of online consumer reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating. [...]"
Beschreibung:Hier auch später erschienene, unveränderte Nachdrucke
Beschreibung:210 Seiten Diagramme
ISBN:9781441196286
9781474269254

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