Market entry strategies: internationalization theories, concepts and cases of Asian high-technology firms
This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin ; Boston
De Gruyter Oldenbourg
[2016]
|
| Ausgabe: | 2nd, revised and updated edition |
| Schriftenreihe: | De Gruyter Textbook
|
| Schlagworte: | |
| Online-Zugang: | DE-1046 DE-1050 DE-573 DE-92 DE-898 DE-859 DE-860 DE-1049 DE-863 DE-862 DE-2070s DE-2070s DE-83 DE-473 DE-703 DE-739 DE-1043 DE-858 Volltext |
| Zusammenfassung: | This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained and illustrated in the book. Relevant market entry strategies, such as franchising, contract manufacturing, joint ventures, and others are explained and categorized in light of crucial determinants of international business decision making: hierarchical control of operations, the firm’s proximity to the foreign market, the investment risk, and the factor of time. What makes this textbook novel and unique? Its framework combines theories and market entry strategies: each topic is applied to authoritative, real-life business case studies. Complex issues are explained in a manner that results in understanding. Various illustrations and tables help the reader comprehend the point being discussed. The case study focus on Asian firms delivers interesting insights into modern high-technology industries and changing global business dynamics. Market Entry Strategies serves as a vital source for internationally oriented bachelor, master, and MBA programs with strategy, marketing, and management lecture modules. Consequently, this publication is highly recommended for students and scholars; but it is also useful for business practitioners seeking to gain competitive advantages in international business |
| Beschreibung: | 1 Online-Ressource (X, 241 Seiten) Illustrationen, Diagramme |
| ISBN: | 9783110439878 9783110425925 9783110439885 |
| DOI: | 10.1515/9783110439878 |
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| geographic | Asien (DE-588)4003217-6 gnd Europa (DE-588)4015701-5 gnd |
| geographic_facet | Asien Europa |
| id | DE-604.BV043599412 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T06:53:27Z |
| institution | BVB |
| isbn | 9783110439878 9783110425925 9783110439885 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029013625 |
| oclc_num | 951546322 |
| open_access_boolean | |
| owner | DE-859 DE-860 DE-1050 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-703 DE-2070s DE-92 DE-1049 DE-83 DE-898 DE-BY-UBR DE-573 DE-739 DE-1046 DE-1043 DE-858 |
| owner_facet | DE-859 DE-860 DE-1050 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-703 DE-2070s DE-92 DE-1049 DE-83 DE-898 DE-BY-UBR DE-573 DE-739 DE-1046 DE-1043 DE-858 |
| physical | 1 Online-Ressource (X, 241 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-23-DBV ZDB-23-DGG ZDB-89-EBL ZDB-42-OWW ZDB-23-OLW ZDB-23-DBV16 ZDB-23-OLW16 ZDB-23-DGG FAW_PDA_DGG ZDB-23-OLW ZDB-23-OLW-2016 ZDB-23-OLW ZDB-23-OLW_2016 ZDB-23-DBV ZDB-23-DBV16 ZDB-23-DGG FKE_PDA_DGG_Kauf ZDB-23-DGG FLA_PDA_DGG ZDB-23-OLW ZDB-23-OLW16 ZDB-23-DGG UBG_PDA_DGG ZDB-23-DGG UPA_PDA_DGG ZDB-23-DGG FAB_PDA_DGG ZDB-23-DGG FCO_PDA_DGG |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | De Gruyter Oldenbourg |
| record_format | marc |
| series2 | De Gruyter Textbook |
| spellingShingle | Glowik, Mario Market entry strategies internationalization theories, concepts and cases of Asian high-technology firms Brands Unternehmen (DE-588)4061963-1 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd Technologieunternehmen (DE-588)7853364-8 gnd Unterhaltungselektronikindustrie (DE-588)4136637-2 gnd Internationalisierung (DE-588)4162106-2 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4326311-2 (DE-588)7853364-8 (DE-588)4136637-2 (DE-588)4162106-2 (DE-588)4003217-6 (DE-588)4015701-5 |
| title | Market entry strategies internationalization theories, concepts and cases of Asian high-technology firms |
| title_alt | Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi |
| title_auth | Market entry strategies internationalization theories, concepts and cases of Asian high-technology firms |
| title_exact_search | Market entry strategies internationalization theories, concepts and cases of Asian high-technology firms |
| title_full | Market entry strategies internationalization theories, concepts and cases of Asian high-technology firms Mario Glowik |
| title_fullStr | Market entry strategies internationalization theories, concepts and cases of Asian high-technology firms Mario Glowik |
| title_full_unstemmed | Market entry strategies internationalization theories, concepts and cases of Asian high-technology firms Mario Glowik |
| title_short | Market entry strategies |
| title_sort | market entry strategies internationalization theories concepts and cases of asian high technology firms |
| title_sub | internationalization theories, concepts and cases of Asian high-technology firms |
| topic | Brands Unternehmen (DE-588)4061963-1 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd Technologieunternehmen (DE-588)7853364-8 gnd Unterhaltungselektronikindustrie (DE-588)4136637-2 gnd Internationalisierung (DE-588)4162106-2 gnd |
| topic_facet | Brands Unternehmen Markteintrittsstrategie Technologieunternehmen Unterhaltungselektronikindustrie Internationalisierung Asien Europa |
| url | https://doi.org/10.1515/9783110439878 |
| work_keys_str_mv | AT glowikmario marketentrystrategiesinternationalizationtheoriesconceptsandcasesofasianhightechnologyfirms AT glowikmario haierhonhaiprecisionlenovolgelectronicspanasonicsamsungsharpsonytclxiaomi |