Verfügbarkeit: Market entry strategies

Market entry strategies: internationalization theories, concepts and cases of Asian high-technology firms

This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the...

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1. Verfasser:	Glowik, Mario (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Berlin ; Boston De Gruyter Oldenbourg [2016]
Ausgabe:	2nd, revised and updated edition
Schriftenreihe:	De Gruyter Textbook
Schlagworte:	Brands Unternehmen Unterhaltungselektronikindustrie Markteintrittsstrategie Technologieunternehmen Internationalisierung Europa Asien
Online-Zugang:	FAW01 FHA01 FHD01 FHI01 FHN01 FHR01 FKE01 FLA01 FNU01 FWS01 FWS02 HWR01 HWR01 TUBA1 UBG01 UBT01 UPA01 FAB01 FCO01 Volltext
Zusammenfassung:	This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained and illustrated in the book. Relevant market entry strategies, such as franchising, contract manufacturing, joint ventures, and others are explained and categorized in light of crucial determinants of international business decision making: hierarchical control of operations, the firm’s proximity to the foreign market, the investment risk, and the factor of time. What makes this textbook novel and unique? Its framework combines theories and market entry strategies: each topic is applied to authoritative, real-life business case studies. Complex issues are explained in a manner that results in understanding. Various illustrations and tables help the reader comprehend the point being discussed. The case study focus on Asian firms delivers interesting insights into modern high-technology industries and changing global business dynamics. Market Entry Strategies serves as a vital source for internationally oriented bachelor, master, and MBA programs with strategy, marketing, and management lecture modules. Consequently, this publication is highly recommended for students and scholars; but it is also useful for business practitioners seeking to gain competitive advantages in international business
Beschreibung:	1 Online-Ressource (X, 241 Seiten) Illustrationen, Diagramme
ISBN:	9783110439878 9783110425925 9783110439885
DOI:	10.1515/9783110439878

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geographic	Europa (DE-588)4015701-5 gnd Asien (DE-588)4003217-6 gnd
geographic_facet	Europa Asien
id	DE-604.BV043599412
illustrated	Not Illustrated
indexdate	2024-08-01T12:21:38Z
institution	BVB
isbn	9783110439878 9783110425925 9783110439885
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029013625
oclc_num	951546322
open_access_boolean
owner	DE-859 DE-860 DE-1050 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-703 DE-2070s DE-92 DE-1049 DE-Aug4 DE-83 DE-898 DE-BY-UBR DE-573 DE-739 DE-1046 DE-1043 DE-858
owner_facet	DE-859 DE-860 DE-1050 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-703 DE-2070s DE-92 DE-1049 DE-Aug4 DE-83 DE-898 DE-BY-UBR DE-573 DE-739 DE-1046 DE-1043 DE-858
physical	1 Online-Ressource (X, 241 Seiten) Illustrationen, Diagramme
psigel	ZDB-23-DBV ZDB-23-DGG ZDB-89-EBL ZDB-42-OWW ZDB-23-OLW ZDB-23-DBV16 ZDB-23-OLW16 ZDB-23-DGG FAW_PDA_DGG ZDB-23-DGG FHA_PDA_DGG ZDB-23-OLW ZDB-23-OLW-2016 ZDB-23-OLW ZDB-23-OLW_2016 ZDB-23-DBV ZDB-23-DBV16 ZDB-23-DGG FKE_PDA_DGG_Kauf ZDB-23-DGG FLA_PDA_DGG ZDB-23-OLW ZDB-23-OLW16 ZDB-23-DGG UBG_PDA_DGG ZDB-23-DGG UPA_PDA_DGG ZDB-23-DGG FAB_PDA_DGG ZDB-23-DGG FCO_PDA_DGG
publishDate	2016
publishDateSearch	2016
publishDateSort	2016
publisher	De Gruyter Oldenbourg
record_format	marc
series2	De Gruyter Textbook
spellingShingle	Glowik, Mario Market entry strategies internationalization theories, concepts and cases of Asian high-technology firms Brands Unternehmen (DE-588)4061963-1 gnd Unterhaltungselektronikindustrie (DE-588)4136637-2 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd Technologieunternehmen (DE-588)7853364-8 gnd Internationalisierung (DE-588)4162106-2 gnd
subject_GND	(DE-588)4061963-1 (DE-588)4136637-2 (DE-588)4326311-2 (DE-588)7853364-8 (DE-588)4162106-2 (DE-588)4015701-5 (DE-588)4003217-6
title	Market entry strategies internationalization theories, concepts and cases of Asian high-technology firms
title_alt	Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi
title_auth	Market entry strategies internationalization theories, concepts and cases of Asian high-technology firms
title_exact_search	Market entry strategies internationalization theories, concepts and cases of Asian high-technology firms
title_full	Market entry strategies internationalization theories, concepts and cases of Asian high-technology firms Mario Glowik
title_fullStr	Market entry strategies internationalization theories, concepts and cases of Asian high-technology firms Mario Glowik
title_full_unstemmed	Market entry strategies internationalization theories, concepts and cases of Asian high-technology firms Mario Glowik
title_short	Market entry strategies
title_sort	market entry strategies internationalization theories concepts and cases of asian high technology firms
title_sub	internationalization theories, concepts and cases of Asian high-technology firms
topic	Brands Unternehmen (DE-588)4061963-1 gnd Unterhaltungselektronikindustrie (DE-588)4136637-2 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd Technologieunternehmen (DE-588)7853364-8 gnd Internationalisierung (DE-588)4162106-2 gnd
topic_facet	Brands Unternehmen Unterhaltungselektronikindustrie Markteintrittsstrategie Technologieunternehmen Internationalisierung Europa Asien
url	https://doi.org/10.1515/9783110439878
work_keys_str_mv	AT glowikmario marketentrystrategiesinternationalizationtheoriesconceptsandcasesofasianhightechnologyfirms AT glowikmario haierhonhaiprecisionlenovolgelectronicspanasonicsamsungsharpsonytclxiaomi

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