Social media: enduring principles
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford ; New York
Oxford University Press
[2016]
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | Literaturangaben |
| Beschreibung: | xviii, 302 Seiten Illustrationen, Diagramme |
| ISBN: | 9780199328437 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | BRIEF CONTENTS
PREFACE XV
INTRODUCTION
Chapter 1 Introduction I
PART I MESSAGES
Chapter 2 The Communication Model 7
Chapter 3 Message Types 23
Chapter 4 Measuring Social Media 43
PART II PEOPLE
Chapter 5 User Interaction and Co-Creation 63
Chapter 6 Uses and Benefits of Social Media 83
Chapter 7 Digital Inequality, Age, and Social Class
Chapter 8 Race and Gender 131
V
109
vi BRIEF CONTENTS
PART III NETWORKS
Chapter 9 Social Networks 153
Chapter 10 Virtual Communities 169
Chapter 11 Social Media Marketing 187
PART IV CULTURE AND SOCIETY
Chapter 12 Cultural Representations and Practices 215
Chapter 13 Political Life 235
Chapter 14 Economic and Legal Structures 259
GLOSSARY 283
CREDITS 295
INDEX 297
Sacia! Medía: Enduring Principies offers a comprehensive overview of topics
in social media, from interpersonal communication to the role of social media
in society. It covers not only cultural issues like online identity and community,
but also tackles more analytical topics like social media measurement, network
analysis, and social media economics. Each chapter is based on a set of core
social science theories and concepts rather than platform-specific frameworks
and findings.
FEATURES
• Solid grounding in academic research. Current books on social media are
quickly eclipsed by new trends only months after they appear. Although
Social Media: Enduring Principles does include current examples, it is
primarily based on lasting concepts and modes of inquiry.
• Takes a social science approach. In order to understand our online lives,
Social Media provides a synthesis of what we know from previous research
in communication, journalism, marketing, psychology, sociology, and
anthropology.
• Designed for engaged teaching and learning. By presenting what we know
about social media, each chapter offers questions, examples, and further
reading to provoke thoughtful, guided discussion and analysis.
ABOUT THE AUTHOR
Ashlee Humphreys is Associate Professor at Northwestern University, Medill
School of Journalism, Media, and Integrated Marketing Communications.
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| indexdate | 2024-07-10T07:30:29Z |
| institution | BVB |
| isbn | 9780199328437 |
| language | English |
| lccn | 2015012484 |
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| physical | xviii, 302 Seiten Illustrationen, Diagramme |
| publishDate | 2016 |
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| spelling | Humphreys, Ashlee Verfasser (DE-588)1081739584 aut Social media enduring principles Ashlee Humphreys Oxford ; New York Oxford University Press [2016] © 2016 xviii, 302 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Literaturangaben Social Media (DE-588)4639271-3 gnd rswk-swf Social Media (DE-588)4639271-3 s DE-604 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029007184&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029007184&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
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| title | Social media enduring principles |
| title_auth | Social media enduring principles |
| title_exact_search | Social media enduring principles |
| title_full | Social media enduring principles Ashlee Humphreys |
| title_fullStr | Social media enduring principles Ashlee Humphreys |
| title_full_unstemmed | Social media enduring principles Ashlee Humphreys |
| title_short | Social media |
| title_sort | social media enduring principles |
| title_sub | enduring principles |
| topic | Social Media (DE-588)4639271-3 gnd |
| topic_facet | Social Media |
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