Consumer behaviour: a European perspective
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
[2016]
|
| Ausgabe: | Sixth edition |
| Schriftenreihe: | Always Learning
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xxv, 706 Seiten Illustrationen, Diagramme |
| ISBN: | 9781292116723 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1820137932147654656 |
|---|---|
| adam_text |
BRIEF CONTENTS
List of case studies xiii
Preface xv
About the authors xvii
Authors' acknowledgements xix
Publisher's acknowledgements xx
Part A Consumers in the marketplace 1
Chapter 1 An introduction to consumer behaviour 2
Chapter 2 A consumer society 35
Chapter 3 Shopping, buying and disposing 69
Part B How consumers see the world and themselves 123
Chapter 4 Perception 124
Chapter 5 The self 157
Chapter 6 Motivation, lifestyles and values 197
Part C Consumers as decision-makers 247
Chapter 7 Learning and memory 248
Chapter 8 Attitudes 282
Chapter 9 Individual decision-making 323
Part D European consumers and their social groups 38i
Chapter 10 Groups and social media 382
Chapter 11 European family structures, household decision-making
and age cohorts 435
Chapter 12 Income and social class 468
Part E Culture and European consumers 509
Chapter 13 Culture and consumer behaviour 510
Chapter 14 Cultural change processes 548
Chapter 15 Consumption and European consumers 590
Case studies 623
Glossary 667
Indexes 687
v
CONTENTS
List of case studies xiii
Preface xv
About the authors xvii
Authors' acknowledgements xix
Publisher's acknowledgements xx
Chapter 1
AN INTRODUCTION TO CONSUMER BEHAVIOUR 2
Chapter objectives 2
Consumption in Europe? The European consumer 3
Consumers' impact on marketing strategy 8
Marketing's impact on consumers 13
Do marketers manipulate consumers? 21
Consumer behaviour as a field of study 24
Taking it from here: the plan of the book 28
Chapter summary 30
Key terms 31
Consumer behaviour challenge 31
Notes 32
Chapter 2
A CONSUMER SOCIETY 35
Chapter objectives 35
Consumer culture 36
The meaning of things 37
A branded world 42
Global consumer culture 47
The politics of consumption 52
Chapter summary 61
Key terms 62
Consumer behaviour challenge 63
Notes 63
Chapter 3
SHOPPING, BUYING AND DISPOSING 69
Chapter objectives 69
Introduction 20
Consumers' choices 21
Antecedent states 22
vii
CONTENTS
Purchase environment 81
E-commerce: clicks vs bricks 85
Servicescapes: retailing as theatre 93
Net profit 100
Product disposal 104
Chapter summary 112
Key terms 112
Consumer behaviour challenge 113
Notes 115
Part B
HOW CONSUMERS SEE THE WORLD AND THEMSELVES
Chapter 4
PERCEPTION 124
Chapter objectives 124
Introduction 125
The perceptual process 125
Sensory systems 128
Sensory thresholds 137
Perceptual selection 140
Interpretation: deciding what things mean 144
Chapter summary 151
Key terms 152
Consumer behaviour challenge 153
Notes 153
Chapter 5
THE SELF 157
Chapter objectives 157
Perspectives on the self 158
Products that shape the self: you are what you consume 164
Gender roles 171
Body image 178
Chapter summary 188
Key terms 189
Consumer behaviour challenge 190
Notes 190
Chapter 6
MOTIVATION, LIFESTYLES AND VALUES 197
Chapter objectives 197
Introduction 198
The motivation process: why ask why? 198
Motivational strength 199
Motivational direction 201
Motivational conflicts i-\J 1
202
viii
CONTENTS
How can we classify consumer needs? 205
Some classifications of consumer needs 205
Consumer involvement 208
Lifestyles, consumer identity and consumption choices 214
Lifestyle marketing 216
Psychographics 218
Values 223
The means-end chain model 232
Sustainability: a new core value? 234
Chapter summary 236
Key terms 238
Consumer behaviour challenge 239
Notes 240
Part C
CONSUMERS AS DECISION-MAKERS
Chapter 7
LEARNING AND MEMORY 248
Chapter objectives 248
introduction 249
Behaviourallearning theories 249
Marketing applications of learning principles 256
The role of learning in memory 262
Chapter summary 275
Key terms 276
Consumer behaviour challenge 277
Notes 277
Chapter 8
ATTITUDES 282
Chapter objectives 282
The power of attitudes 283
The function of attitudes 284
How do we form attitudes? 292
Attitude models 298
Do attitudes predict behaviour? 301
How do marketers change attitudes? 304
Chapter summary 315
Key terms 316
Consumer behaviour challenge 317
Notes 317
Chapter 9
INDIVIDUAL DECISION-MAKING 323
Chapter objectives 323
What's your problem? Perspectives on decision-making 324
IX
CONTENTS
Cognitive decision-making
Step 1: Problem recognition
Step 2: Information search
Step 3: Evaluation of alternatives
Step 4: Product choice
Step 5: Post-purchase evaluation
Habitual decision-making
Chapter summary
Key terms
Consumer behaviour challenge
Notes
330
331
332
338
350
352
354
368
369
370
372
Part D
EUROPEAN CONSUMERS AND THEIR SOCIAL GROUPS
Chapter 10
GROUPS AND SOCIAL MEDIA 382
Chapter objectives 382
Introduction 383
The social power of groups 384
Reference groups 386
Conformity 393
Word-of-mouth communication 401
Opinion leadership 408
The social media revolution 416
Digital word of mouth 420
Chapter summary 423
Key terms 424
Consumer behaviour challenge 426
Notes 427
Chapter 11
EUROPEAN FAMILY STRUCTURES, HOUSEHOLD
DECISION-MAKING AND AGE COHORTS 435
Chapter objectives 435
Introduction 436
The family 436
The intimate corporation: family decision-making 444
Children as decision-makers: consumers-in-training 447
Age and consumer identity 451
The teen market: it totally rules 452
Baby busters: 'Generation X' 454
Baby boomers 455
The grey market 457
Chapter summary 461
Key terms 462
Consumer behaviour challenge 463
Notes 464
X
CONTENTS
Chapter 1 2
INCOME AND SOCIAL CLASS 468
Chapter objectives 468
Consumer spending and economic behaviour 469
Social class 475
How social class affects purchase decisions 487
Status symbols 495
Capital and practices: class-based lifestyles 499
Chapter summary 503
Key terms 503
Consumer behaviour challenge 504
Notes 504
Chapter 13
CULTURE AND CONSUMER BEHAVIOUR 510
Chapter objectives 510
Culture and consumption 511
Magic, myths and rituals 516
Sacred and profane consumption 533
Chapter summary 540
Key terms 541
Consumer behaviour challenge 542
Notes 542
Chapter 14
CULTURAL CHANGE PROCESSES 548
Chapter objectives 548
Introduction 549
The diffusion of innovations 565
The fashion system 572
Chapter summary 583
Key terms 584
Consumer behaviour challenge 584
Notes 585
Chapter 15
CONSUMPTION AND EUROPEAN CONSUMERS 590
Chapter objectives 590
Subcultures and consumer identity 591
The acculturation process 598
Ethnicity, religion and marketing strategies 602
Euro-consumers 609
Chapter summary 617
Key terms 618
XI
CONTENTS
Consumer behaviour challenge 618
Notes 619
Case studies 623
Glossary 667
Indexes 687
XII |
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| spelling | Consumer behaviour a European perspective Michael Solomon, Gary J. Bamossy, Søren Askegaard, Margaret K. Hogg Sixth edition Harlow, England Pearson [2016] xxv, 706 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Always Learning Europäische Union (DE-588)5098525-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Entscheidungsverhalten (DE-588)4113448-5 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Europa (DE-588)4015701-5 g Verbraucherverhalten (DE-588)4062644-1 s Entscheidungsverhalten (DE-588)4113448-5 s 2\p DE-604 Europäische Union (DE-588)5098525-5 b 3\p DE-604 Solomon, Michael R. 1956- (DE-588)129227684 aut Bamossy, Gary J. 1949- (DE-588)122980778 aut Askegaard, Søren 1961- (DE-588)170832570 aut Hogg, Margaret (DE-588)1081939982 aut Erscheint auch als Online-Ausgabe 978-1-292-14418-4 Erscheint auch als Online-Ausgabe, PDF 978-1-292-06342-3 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029006073&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Solomon, Michael R. 1956- Bamossy, Gary J. 1949- Askegaard, Søren 1961- Hogg, Margaret Consumer behaviour a European perspective Europäische Union (DE-588)5098525-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd |
| subject_GND | (DE-588)5098525-5 (DE-588)4062644-1 (DE-588)4113448-5 (DE-588)4015701-5 (DE-588)4123623-3 |
| title | Consumer behaviour a European perspective |
| title_auth | Consumer behaviour a European perspective |
| title_exact_search | Consumer behaviour a European perspective |
| title_full | Consumer behaviour a European perspective Michael Solomon, Gary J. Bamossy, Søren Askegaard, Margaret K. Hogg |
| title_fullStr | Consumer behaviour a European perspective Michael Solomon, Gary J. Bamossy, Søren Askegaard, Margaret K. Hogg |
| title_full_unstemmed | Consumer behaviour a European perspective Michael Solomon, Gary J. Bamossy, Søren Askegaard, Margaret K. Hogg |
| title_short | Consumer behaviour |
| title_sort | consumer behaviour a european perspective |
| title_sub | a European perspective |
| topic | Europäische Union (DE-588)5098525-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd |
| topic_facet | Europäische Union Verbraucherverhalten Entscheidungsverhalten Europa Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029006073&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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