Verfügbarkeit: Marketing communications

Marketing communications: discovery, creation and conversations

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Bibliographische Detailangaben
Hauptverfasser:	Fill, Chris 1953- (VerfasserIn), Turnbull, Sarah (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Harlow, England ; London Pearson 2016
Ausgabe:	Seventh edition
Schlagworte:	Kommunikationsmodell Kommunikationsstrategie Unternehmen Marketing
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	Hier auch später erschienene, unveränderte Nachdrucke
Beschreibung:	xxxvi, 724 Seiten Illustrationen, Diagramme
ISBN:	9781292092614 9781292093826

Internformat

MARC


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Datensatz im Suchindex

DE-BY-862_location	2000
DE-BY-FWS_call_number	2000/QP 600 F484(7)
DE-BY-FWS_katkey	620950
DE-BY-FWS_media_number	083000515325
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adam_text	Titel: Marketing communications Autor: Fill, Chris Jahr: 2016 Preface xix Acknowledgements xxix Publisher s acknowledgements xxxi Part 1 Introduction to marketing Communications 1 1 Introducing marketing Communications 3 2 Communications: forms and conversations 37 3 Audience insight: information processing and behaviour 71 4 How marketing Communications might work 113 147 Part 2 Managing marketing Communications 5 Marketing Communications: strategy and planning 149 6 Marketing Communications: objectives and positioning 180 7 The Communications industry: structure, Operations and finance 211 8 Evaluation and metrics 252 9 Branding and marketing Communications 287 10 Integrated marketing Communications 323 Part 3 The marketing Communications mix 353 11 Advertising: role, forms and strategy 355 12 Public relations: principles and practice 388 13 Sponsorship 422 14 Direct marketing and personal selling 450 15 Sales promotion, field marketing and brand experience 485 16 Brand placement, exhibitions, packaging and licensing 517 17 Messages and creativity 546 18 Media - principles and practice 587 19 Social, search and other interactive media 621 20 Media planning: reaching audiences 658 Author index 691 Subject index 703
any_adam_object	1
author	Fill, Chris 1953- Turnbull, Sarah
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dewey-full	658.8 658.8/02
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dewey-raw	658.8 658.8/02
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dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Seventh edition
format	Book
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illustrated	Illustrated
indexdate	2024-08-01T11:21:01Z
institution	BVB
isbn	9781292092614 9781292093826
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029003258
oclc_num	951534610
open_access_boolean
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owner_facet	DE-92 DE-573 DE-1050 DE-862 DE-BY-FWS DE-703 DE-1049 DE-521
physical	xxxvi, 724 Seiten Illustrationen, Diagramme
publishDate	2016
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spellingShingle	Fill, Chris 1953- Turnbull, Sarah Marketing communications discovery, creation and conversations Kommunikationsmodell (DE-588)4140666-7 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4140666-7 (DE-588)4201794-4 (DE-588)4061963-1 (DE-588)4037589-4
title	Marketing communications discovery, creation and conversations
title_auth	Marketing communications discovery, creation and conversations
title_exact_search	Marketing communications discovery, creation and conversations
title_full	Marketing communications discovery, creation and conversations Chris Fill and Sarah Turnbull
title_fullStr	Marketing communications discovery, creation and conversations Chris Fill and Sarah Turnbull
title_full_unstemmed	Marketing communications discovery, creation and conversations Chris Fill and Sarah Turnbull
title_short	Marketing communications
title_sort	marketing communications discovery creation and conversations
title_sub	discovery, creation and conversations
topic	Kommunikationsmodell (DE-588)4140666-7 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Kommunikationsmodell Kommunikationsstrategie Unternehmen Marketing
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029003258&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT fillchris marketingcommunicationsdiscoverycreationandconversations AT turnbullsarah marketingcommunicationsdiscoverycreationandconversations

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Inhaltsverzeichnis

THWS Schweinfurt Zentralbibliothek Lesesaal

Bestandesangaben von THWS Schweinfurt Zentralbibliothek Lesesaal
Signatur:	2000 QP 600 F484(7)
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MARC

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