Managing online reputation: how to protect your company on social media
"The internet and social media make managing a company's reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner. Managing O...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Houndmills, Basingstoke, Hampshire
Palgrave Macmillan
[2015]
|
| Schriftenreihe: | Palgrave pocket consultants
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "The internet and social media make managing a company's reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner. Managing Online Reputation sets out a structured and comprehensive approach for middle to large companies and governments to plan, develop, control, and manage their online reputation in today's fast-paced communications environment. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical tool-kit of processes and techniques to safeguard and respond effectively to negative situations online. Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems that would otherwise drive you or your company to employ a consultant. "... |
| Beschreibung: | xvii, 236 Seiten |
| ISBN: | 9781137382290 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | MANAGING ONLINE REPUTATION
/ POWNALL, CHARLIE.
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
1.INTRODUCTION. THE NEW ABNORMALPART I - UNDERSTANDING 2.DEFINING ONLINE
REPUTATION THREATS 3.STRATEGIC & FINANCIAL THREATS 4.SOCIETAL, CULTURAL
& POLITICAL THREATS5.LEGAL & BEHAVIORAL THREATS6.OPERATIONAL &
TECHNOLOGICAL THREATS PART II - PLANNING 7.IDENTIFYING ONLINE REPUTATION
THREATS 8.ANALYZING & MITIGATING ONLINE REPUTATION THREATS9.LEARNING HOW
TO LISTEN 10.PREPARING FOR A CRISIS PART III - DEFENDING 11.HANDLING
ONLINE ISSUES & INCIDENTS 12.THE CHANGING FACE OF CRISES13.RESPONDING TO
A CRISIS 14.RECOVERING FROM A CRISIS THE ONLINE REPUTATION MANAGEMENT
SURVIVAL KIT
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:30:20Z |
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| isbn | 9781137382290 |
| language | English |
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| spelling | Pownall, David Verfasser aut Managing online reputation how to protect your company on social media Charlie Pownall Houndmills, Basingstoke, Hampshire Palgrave Macmillan [2015] xvii, 236 Seiten txt rdacontent n rdamedia nc rdacarrier Palgrave pocket consultants "The internet and social media make managing a company's reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner. Managing Online Reputation sets out a structured and comprehensive approach for middle to large companies and governments to plan, develop, control, and manage their online reputation in today's fast-paced communications environment. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical tool-kit of processes and techniques to safeguard and respond effectively to negative situations online. Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems that would otherwise drive you or your company to employ a consultant. "... BUSINESS & ECONOMICS / Consumer Behavior bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Public Relations bisacsh Wirtschaft Internet in public relations Corporate image Reputation Social media BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / Public Relations LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029002299&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Pownall, David Managing online reputation how to protect your company on social media BUSINESS & ECONOMICS / Consumer Behavior bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Public Relations bisacsh Wirtschaft Internet in public relations Corporate image Reputation Social media BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / Public Relations |
| title | Managing online reputation how to protect your company on social media |
| title_auth | Managing online reputation how to protect your company on social media |
| title_exact_search | Managing online reputation how to protect your company on social media |
| title_full | Managing online reputation how to protect your company on social media Charlie Pownall |
| title_fullStr | Managing online reputation how to protect your company on social media Charlie Pownall |
| title_full_unstemmed | Managing online reputation how to protect your company on social media Charlie Pownall |
| title_short | Managing online reputation |
| title_sort | managing online reputation how to protect your company on social media |
| title_sub | how to protect your company on social media |
| topic | BUSINESS & ECONOMICS / Consumer Behavior bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Public Relations bisacsh Wirtschaft Internet in public relations Corporate image Reputation Social media BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / Public Relations |
| topic_facet | BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / Public Relations Wirtschaft Internet in public relations Corporate image Reputation Social media |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029002299&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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