Introduction to media literacy:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles ; London ; New Delhi ; Singapore ; Washington DC
SAGE
[2016]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xxi, 269 Seiten Illustrationen |
| ISBN: | 9781483379586 |
Internformat
MARC
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| 245 | 1 | 0 | |a Introduction to media literacy |c W. James Potter, University of California, Santa Barbara |
| 264 | 1 | |a Los Angeles ; London ; New Delhi ; Singapore ; Washington DC |b SAGE |c [2016] | |
| 264 | 4 | |c © 2016 | |
| 300 | |a xxi, 269 Seiten |b Illustrationen | ||
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Datensatz im Suchindex
| _version_ | 1804176265501999104 |
|---|---|
| adam_text | BRIEF CONTENTS
Preface xiii
Acknowledgments xviii
About the Author xxi
CHAPTER 1 · Why Increase Media Literacy? t
CHAPTER 2 · Howto Think About Media Literacy 15
CHAPTER 3 · Mass Media Industries: Historical Perspective 33
CHAPTER 4 · Mass Media Industries: The Economic Game 55
CHAPTER 5 · Mass Media Audience: Industry Perspective 73
CHAPTER 6 · Mass Media Audience: Individual Perspective 87
CHAPTER 7 · Mass Media Content 111
CHAPTER 8 · Mass Media Effects 143
CHAPTER 9 · Springboard 165
Introduction to Appendices: Analyzing Media Literacy Issues 179
Appendix A. Analyzing Media Issues:
Are Professional Athletes Paid Too Much? 181
Appendix B. Analyzing Media Issues:
Is Media Company Ownership Too Concentrated? 195
Appendix C. Analyzing Media Issues:
Is News Objective? 213
Appendix D. Analyzing Media Issues:
Is There Too Much Violence in the Media? 233
Test Your Knowledge Answers 247
Glossary 249
References 255
Index 263
DETAILED TABLE OF CONTENTS
Preface xiii
Acknowledgments xviii
About the Author xxi
CHAPTER 1 · Why Increase Media Literacy? t
Our Message-Saturated Culture 1
Growth Is Accelerating 1
High Degree of Exposure 2
Coping 3
Automatic Routines 3
Advantages and Disadvantages 4
Programming Automatic Routines 6
Increasing Media Literacy 6
Media Exposure Habits 7
Product Buying Habits 7
m APPLYING MEDIA LITERACY 1.1-How Much
Time Do You Spend With Media? 8
What Are Your Needs ? 9
m APPLYING MEDIA LITERACY 1.2—What Are Your
Product Buying Habits? 10
Key Ideas 11
Further Reading 11
Keeping Up to Date 12
CHAPTER 2 · How to Think About Media Literacy 15
Taking Out the Trash: Clearing Away Faulty Beliefs
About Media Literacy 15
Media Are Harmful 16
Media Literacy Will Destroy My Fun With the Media 17
Media Literacy Requires the Memorization
of a Great Many Facts 17
Media Literacy Is a Special Skill 18
Media Literacy Requires Too Much Effort 18
Increasing Media Literacy 19
The Definition 19
The Big Three 21
m APPLYING MEDIA LITERACY 2.1—Assessing
Your Knowledge Structures 24
Key Ideas 30
Further Reading 30
CHAPTER 3 · Mass Media Industries: Historical Perspective 33
Pre-Mass Media 33
Development of Mass Media 35
Innovation Stage 36
Penetration Stage 37
Peak Stage 37
Decline Stage 38
Adaptation Stage 38
Current Picture 39
Life Cycle Pattern 39
Indicators of Peak 40
Convergence 41
Profile of Mass Media Workforce 45
Increasing Media Literacy 50
m APPLYING MEDIA LITERACY 3.1-Thinking About
Convergence in the Mass Media Industries 51
Key Ideas 52
Further Reading 52
Keeping Up to Date 52
CHAPTER 4 · Mass Media Industries:
The Economic Game 55
The Media Game 55
• APPLYING MEDIA LITERACY 4.1—Estimating
How Much Money You Spend on the Media 56
The Players 56
The Goal 58
Advertising Is the Engine 61
Media Industries’ Strategies 62
Maximizing Profits 62
Constructing Audiences 65
Reducing Risk 67
Increasing Media Literacy 68
Key Ideas 70
Further Reading 71
Keeping Up to Date 71
CHAPTER 5 · Mass Media Audience: Industry Perspective 73
Identifying Opportunities 73
Geographic Segmentation 75
Demographic Segmentation 75
Psychographic Segmentation 76
Attracting Audiences 78
Appeal to Existing Needs and Interests 78
Cross-Media and Cross-Vehicle Promotion 80
Conditioning Audiences 81
Increasing Media Literacy 81
m APPLYING MEDIA LITERACY 5.1-What Audience
Segments Are You In? 82
Key Ideas 83
Further Reading 84
CHAPTER 6 · Mass Media Audience: Individual Perspective 87
Exposure Is Not the Same as Attention 87
Exposure 87
Attention 90
Exposure States 90
Decisions During Exposures 93
Filtering Decisions 94
Meaning Matching Decisions 96
Meaning Construction Decisions 97
Increasing Media Literacy 100
Natural Abilities 100
m APPLYING MEDIA LITERACY 6.1-Personalized Search Results 105
Key Ideas 107
Further Reading 107
CHAPTER 7 · Mass Media Content 111
Message Formulas and Genres 111
Most General Formula: Next-Step Reality 113
Audience’s Perspective 114
Programmers’ Perspective 115
Narratives 116
Informing 116
Persuading 118
Entertaining 119
m APPLYING MEDIA LITERACY 7.1-Analyzing Narratives 124
Electronic Games 124
Designing Electronic Games 125
Experience of Playing Electronic Games 127
m APPLYING MEDIA LITERACY 7.2-Analyzing
Electronic Games 128
Interactive Message Platforms 129
Social Contact 129
Sharing 130
Increasing Media Literacy 133
Mass Media Message Formulas 133
m APPLYING MEDIA LITERACY 7.3-Analyzing
Interactive Message Platforms 134
Your Skills 134
Stronger Knowledge Structures About the Real World 135
Greater Awareness of Your Needs 137
Electronic Games and Interactive Message Platforms 137
Key Ideas 138
Further Reading 139
Keeping Up to Date 140
CHAPTER 8 · Mass Media Effects 143
Media Effects Are Constantly Occurring 143
Four Dimensions of Media Effects 146
Timing of Effects 146
Type of Effects 147
Valence of Effects 152
Intentionality of Effects 153
Factors Influencing Media Effects 155
Increasing Media Literacy 155
m APPLYING MEDIA LITERACY 8.1-Thinking About
Media Effects 157
m APPLYING MEDIA LITERACY 8.2-Recognizing
Immediate Effects 158
m APPLYING MEDIA LITERACY 8.3-Recognizing
Long-Term Effects 159
m APPLYING MEDIA LITERACY 8.4-What Have You
Internalized From the Media Culture? 160
Key Ideas 160
Further Reading 161
Keeping Up to Date 161
UÊÊÊÊtm CHAPTER 9 · Springboard 165
TWelve Guidelines 166
1. Strengthen Your Personal Locus 166
2. Focus on Personal Usefulness as a Goal 167
3. Develop an Accurate Awareness of Your Exposure 167
4. Acquire a Broad Base of Useful Knowledge 168
5. Think About the Reality-Fantasy Continuum 168
m APPLYING MEDIA LITERACY 9.1-Testing Awareness
of Your Knowledge Structures 169
6. Examine Your Mental Codes 171
7. Examine Your Opinions 171
8. Change Behaviors 171
9. Make Cross-Channel Comparisons 172
10. Become More Skilled at Designing Messages 173
11. Do Not Take Privacy for Granted 173
12. Take Personal Responsibility 174
Examples of Levels of Literacy 174
Reality Series on TV 174
Facebook Page 175
Key Ideas 176
Further Reading 176
Keeping Up to Date 177
Introduction to Appendices: Analyzing Media Literacy Issues 179
Appendix A. Analyzing Media Issues: Are Professional
Athletes Paid Too Much? 181
Increase in Pay 181
Pay Now Too High 184
Non-Sustainability 184
Ruining the Games 189
Players 189
Owners 189
Fans 190
Conclusions 190
Further Reading 191
Keeping Up to Date 192
m APPLYING MEDIA LITERACY Ad-Analyzing
Criticism of Sports 192
Appendix B. Analyzing Media Issues: Is Media Company
Ownership Too Concentrated? 195
Consolidation of Ownership 195
Concentration of Power 196
Value of Localism 197
Value of Efficiency 198
Reduction of Competition 200
Limitations on Access 201
Ownership Access 201
Voice Access 206
Change in Content 207
Enriches Few People 208
Conclusions 208
Further Reading 209
Keeping Up to Date 210
m APPLYING MEDIA LITERACY B.1—Analyzing Criticism
of Media Ownership 210
Appendix C. Analyzing Media Issues: Is News Objective? 213
Analyzing the Idea of Objectivity 213
News Is a Construction 213
Analyzing the Idea of Quality in News 218
Avoiding Fabrication 218
Avoiding Bias 219
Using the Best Sources 222
Avoiding Imbalance 224
Complete Story 224
Providing Full Context 225
Considering Standards for News 227
Journalist Standards 227
Audience Standards 228
Conclusions 228
Further Reading 229
Keeping Up to Date 230
m APPLYING MEDIA LITERACY C.1—Analyzing Criticisms of News 231
Appendix D. Analyzing Media Issues: Is There Too Much
Violence in the Media? 233
High Amount of Violence in the Media 233
The Public’s Narrow Conception of Violence 234
Filtering Out and Harm 237
Some People Are More Vulnerable Than Others 238
Vulnerable Groups 238
Third-Person Effect 238
We Are All Vulnerable 239
Reducing the Amount of Violence 242
Conclusions 243
Further Reading 244
APPLYING MEDIA LITERACY D.1—Analyzing
Criticism of Media Violence 245
Test Your Knowledge Answers 247
Glossary 249
References 255
Index 263
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| spelling | Potter, W. James Verfasser (DE-588)1084240696 aut Introduction to media literacy W. James Potter, University of California, Santa Barbara Los Angeles ; London ; New Delhi ; Singapore ; Washington DC SAGE [2016] © 2016 xxi, 269 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Medienkompetenz (DE-588)4680767-6 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Medienkompetenz (DE-588)4680767-6 s DE-604 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028996837&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title_auth | Introduction to media literacy |
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| title_full | Introduction to media literacy W. James Potter, University of California, Santa Barbara |
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| title_full_unstemmed | Introduction to media literacy W. James Potter, University of California, Santa Barbara |
| title_short | Introduction to media literacy |
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