Political marketing and the 2015 UK general election:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Palgrave Macmillan
[2016]
|
| Schriftenreihe: | Palgrave studies in political marketing and management
Palgrave pivot |
| Schlagworte: | |
| Online-Zugang: | ASH01 UBY01 UEI01 UPA01 URL des Erstveröffentlichers Abstract |
| Beschreibung: | 1 Online-Ressource (xi, 151 Seiten) Diagramme |
| ISBN: | 9781137584403 |
| DOI: | 10.1057/978-1-137-58440-3 |
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Datensatz im Suchindex
| _version_ | 1804176261673648129 |
|---|---|
| adam_text | POLITICAL MARKETING AND THE 2015 UK GENERAL ELECTION
/
: 2016
ABSTRACT / INHALTSTEXT
THIS BOOK BRINGS TOGETHER LEADING SCHOLARS TO ANALYZE POLITICAL
MARKETING IN THE CONTEXT OF THE UK 2015 GENERAL ELECTION. ELECTION
CAMPAIGNS REPRESENT A TIME OF INTENSE MARKETING, INCLUDING: THE
COMMUNICATION OF PARTY, PARTY LEADER AND CANDIDATE BRANDS; THE DESIGN
AND DISSEMINATION OF KEY MESSAGES AND POLICY PROPOSALS; IDENTIFICATION
OF TARGET VOTERS; SETTING OUT STRATEGIES FOR THE CAMPAIGN; AND
TRANSLATING STRATEGIES INTO SPECIFIC COMMUNICATION TACTICS. EACH CHAPTER
OF THIS BOOK HAS BEEN SPECIFICALLY COMMISSIONED TO FOCUS ON ONE OF THESE
ASPECTS OF THE CAMPAIGN (TARGETED CAMPAIGNING, BRANDING, CORE MESSAGES,
ADVERTISING, MEDIA MANAGEMENT, ONLINE CAMPAIGNING AND THE CAMPAIGN IN
THE MARGINAL SEATS). THE COLLECTION OFFERS INSIGHTS INTO THE MOST
INTERESTING AND INNOVATIVE ASPECTS OF THE 2015 ELECTION CAMPAIGN,
DETERMINING HOW LEVELS PARTIES WITH DIFFERING RESOURCE APPROACH
ELECTIONS AND WITH WHAT IMPACTS, AS WELL AS WHAT WE CAN LEARN MORE
BROADLY ABOUT MARKETING AT GENERAL ELECTIONS. THE CHAPTERS ARE DEVELOPED
TO MAKE THE TOPIC ACCESSIBLE TO NON-SCHOLARS AND TO HAVE REAL-WORLD
RELEVANCE
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author2 | Lilleker, Darren G. Pack, Mark |
| author2_role | edt edt |
| author2_variant | d g l dg dgl m p mp |
| author_facet | Lilleker, Darren G. Pack, Mark |
| building | Verbundindex |
| bvnumber | BV043579902 |
| collection | ZDB-2-POS |
| ctrlnum | (ZDB-2-POS)978-1-137-58440-3 (OCoLC)951067440 (DE-599)BVBBV043579902 |
| dewey-full | 320.014 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 320 - Political science (Politics and government) |
| dewey-raw | 320.014 |
| dewey-search | 320.014 |
| dewey-sort | 3320.014 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| doi_str_mv | 10.1057/978-1-137-58440-3 |
| era | Geschichte 2015 gnd |
| era_facet | Geschichte 2015 |
| format | Electronic eBook |
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| spelling | Political marketing and the 2015 UK general election editors: Darren G. Lilleker, Mark Pack London Palgrave Macmillan [2016] 1 Online-Ressource (xi, 151 Seiten) Diagramme txt rdacontent c rdamedia cr rdacarrier Palgrave studies in political marketing and management Palgrave pivot Großbritannien Parliament House of Commons (DE-588)35578-1 gnd rswk-swf Geschichte 2015 gnd rswk-swf Political science Political communication Elections Political Science and International Relations Political Communication Electoral Politics Politische Wissenschaft Politikmarketing (DE-588)1050917146 gnd rswk-swf Parlamentswahl (DE-588)4173374-5 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Großbritannien Parliament House of Commons (DE-588)35578-1 b Parlamentswahl (DE-588)4173374-5 s Politikmarketing (DE-588)1050917146 s Geschichte 2015 z 2\p DE-604 Lilleker, Darren G. edt Pack, Mark edt Erscheint auch als Druckausgabe 978-1-137-58439-7 https://doi.org/10.1057/978-1-137-58440-3 Verlag URL des Erstveröffentlichers Volltext Springer Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028994572&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Abstract 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
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| title | Political marketing and the 2015 UK general election |
| title_auth | Political marketing and the 2015 UK general election |
| title_exact_search | Political marketing and the 2015 UK general election |
| title_full | Political marketing and the 2015 UK general election editors: Darren G. Lilleker, Mark Pack |
| title_fullStr | Political marketing and the 2015 UK general election editors: Darren G. Lilleker, Mark Pack |
| title_full_unstemmed | Political marketing and the 2015 UK general election editors: Darren G. Lilleker, Mark Pack |
| title_short | Political marketing and the 2015 UK general election |
| title_sort | political marketing and the 2015 uk general election |
| topic | Großbritannien Parliament House of Commons (DE-588)35578-1 gnd Political science Political communication Elections Political Science and International Relations Political Communication Electoral Politics Politische Wissenschaft Politikmarketing (DE-588)1050917146 gnd Parlamentswahl (DE-588)4173374-5 gnd |
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