Market Entry in China: Case Studies on Strategy, Marketing, and Branding
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Switzerland
Springer
[2016]
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| Schriftenreihe: | Management for Professionals
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| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUBA1 UBG01 UBR01 UBT01 UBY01 UEI01 UER01 UPA01 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | 1 Online-Ressource (VI, 231 Seiten) 37 illus., 16 illus. in color |
| ISBN: | 9783319291390 |
| ISSN: | 2192-8096 |
| DOI: | 10.1007/978-3-319-29139-0 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 618849 |
|---|---|
| _version_ | 1806179773364305920 |
| adam_text | MARKET ENTRY IN CHINA
/
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION
AUTOMOTIVE INDUSTRY
RETAIL INDUSTRY
FASHION, LUXURY, AND PLAY
BEVERAGES AND FOOD
SUMMARY AND OUTLOOK
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
MARKET ENTRY IN CHINA
/
: 2016
ABSTRACT / INHALTSTEXT
THIS BOOK COMPILES BRAND NEW CASE STUDIES ON THE INTRICACIES AND MARKET
ENTRY STRATEGIES OF DIFFERENT COMPANIES IN CHINA. THE SHEER SPEED AND
SCOPE OF CHINA’S GROWTH MAKES IT UNIQUE AND INVESTMENT OPPORTUNITIES
ARE VERY ATTRACTIVE. DESPITE THE POTENTIAL, MANY WESTERN COMPANIES FAIL
IN THEIR MARKET ENTRY STRATEGIES. THIS BOOK TRACES THE MAJOR SOURCES OF
FAILURE AND USES CASES TO ILLUSTRATE HOW FIRMS CAN BETTER COPE WITH THE
CHALLENGING CHINESE MARKET. WITH A SPECIAL FOCUS ON MARKETING,
POSITIONING, AND BRANDING, THIS BOOK PRESENTS ISSUES AND SOLUTIONS OF
BOTH LARGE MULTINATIONALS AND SMALL NICHE MARKET PLAYERS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author2 | Prange, Christiane |
| author2_role | edt |
| author2_variant | c p cp |
| author_GND | (DE-588)171561376 |
| author_facet | Prange, Christiane |
| building | Verbundindex |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-29139-0 |
| format | Electronic eBook |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| geographic | China (DE-588)4009937-4 gnd |
| geographic_facet | China |
| id | DE-604.BV043579584 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T12:14:20Z |
| institution | BVB |
| isbn | 9783319291390 |
| issn | 2192-8096 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028994257 |
| oclc_num | 951084554 |
| open_access_boolean | |
| owner | DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-BY-UBR DE-859 DE-1049 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-2070s DE-83 DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-703 DE-706 DE-824 DE-29 DE-739 |
| owner_facet | DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-BY-UBR DE-859 DE-1049 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-2070s DE-83 DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-703 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 Online-Ressource (VI, 231 Seiten) 37 illus., 16 illus. in color |
| psigel | ZDB-2-BUM ZDB-2-BUM_2016 |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer |
| record_format | marc |
| series2 | Management for Professionals |
| spellingShingle | Market Entry in China Case Studies on Strategy, Marketing, and Branding Business Marketing Leadership Globalization Markets Business and Management Business Strategy/Leadership Emerging Markets/Globalization Führung Globalisierung Wirtschaft Auslandsgeschäft (DE-588)4003763-0 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd Marketingstrategie (DE-588)4120697-6 gnd Markenpolitik (DE-588)4144679-3 gnd Marktzugang (DE-588)4074590-9 gnd |
| subject_GND | (DE-588)4003763-0 (DE-588)4326311-2 (DE-588)4120697-6 (DE-588)4144679-3 (DE-588)4074590-9 (DE-588)4009937-4 (DE-588)4143413-4 |
| title | Market Entry in China Case Studies on Strategy, Marketing, and Branding |
| title_auth | Market Entry in China Case Studies on Strategy, Marketing, and Branding |
| title_exact_search | Market Entry in China Case Studies on Strategy, Marketing, and Branding |
| title_full | Market Entry in China Case Studies on Strategy, Marketing, and Branding edited by Christiane Prange |
| title_fullStr | Market Entry in China Case Studies on Strategy, Marketing, and Branding edited by Christiane Prange |
| title_full_unstemmed | Market Entry in China Case Studies on Strategy, Marketing, and Branding edited by Christiane Prange |
| title_short | Market Entry in China |
| title_sort | market entry in china case studies on strategy marketing and branding |
| title_sub | Case Studies on Strategy, Marketing, and Branding |
| topic | Business Marketing Leadership Globalization Markets Business and Management Business Strategy/Leadership Emerging Markets/Globalization Führung Globalisierung Wirtschaft Auslandsgeschäft (DE-588)4003763-0 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd Marketingstrategie (DE-588)4120697-6 gnd Markenpolitik (DE-588)4144679-3 gnd Marktzugang (DE-588)4074590-9 gnd |
| topic_facet | Business Marketing Leadership Globalization Markets Business and Management Business Strategy/Leadership Emerging Markets/Globalization Führung Globalisierung Wirtschaft Auslandsgeschäft Markteintrittsstrategie Marketingstrategie Markenpolitik Marktzugang China Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-319-29139-0 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028994257&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028994257&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT prangechristiane marketentryinchinacasestudiesonstrategymarketingandbranding |