Verfügbarkeit: Managing TV Brands with Social Media

Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands

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Bibliographische Detailangaben
1. Verfasser:	Berz, Jennifer (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Wiesbaden Springer Fachmedien Wiesbaden 2016
Schlagworte:	Social sciences Industrial management Public relations Communication Sociology Mass media Social Sciences Media Research Media Management Corporate Communication/Public Relations Massenmedien Sozialwissenschaften Online-Marketing Fernsehserie Fernsehprogramm Social Media Markenpolitik Hochschulschrift
Online-Zugang:	ASH01 FWS01 FWS02 UEI01 UPA01 URL des Erstveröffentlichers Inhaltsverzeichnis Abstract
Beschreibung:	1 Online-Ressource (XXI, 303 p. 18 illus)
ISBN:	9783658142940
DOI:	10.1007/978-3-658-14294-0

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Datensatz im Suchindex

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adam_text	MANAGING TV BRANDS WITH SOCIAL MEDIA / BERZ, JENNIFER : 2016 TABLE OF CONTENTS / INHALTSVERZEICHNIS MEDIA BRANDING IN GENERAL AND TELEVISION BRANDING IN PARTICULAR AS REFERENCE POINTS OF THE STUDY RELEVANT CONCEPTS IN BRAND RELATED COMMUNICATION SOCIAL MEDIA RESEARCH AND GRATIFICATIONS OBTAINED FROM USING SOCIAL MEDIA MODEL DEVELOPMENT: CONCEPTUALISATION AND DERIVATION OF HYPOTHESES EMPIRICAL MODEL EVALUATION AND HYPOTHESIS TESTING DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. MANAGING TV BRANDS WITH SOCIAL MEDIA / BERZ, JENNIFER : 2016 ABSTRACT / INHALTSTEXT JENNIFER BERZ EXPLORES THE EMPLOYMENT OF SOCIAL MEDIA TOOLS FOR BRAND MANAGEMENT PURPOSES WITH REGARD TO SERIALISED TELEVISION BRANDS. DRAWING UPON AN EXTENSIVE LITERATURE REVIEW OF THE RESEARCH FIELDS OF MEDIA BRAND MANAGEMENT, TELEVISION BRANDING, AS WELL AS SOCIAL MEDIA AND RELEVANT NEIGHBOURING FIELDS OF STUDY, THE AUTHOR DEVELOPS A MODEL THAT INVESTIGATES RELATIONSHIPS BETWEEN SOCIAL MEDIA, TELEVISION AND BRAND RELATED CONSTRUCTS. SOCIAL MEDIA STRATEGIES ARE FOUND TO HAVE A POSITIVE IMPACT ON USERS’ LOYALTY TOWARDS SERIALISED TELEVISION BRANDS AND THEIR RELATIONSHIPS WITH THESE BRANDS. CONTENTS MEDIA BRANDING IN GENERAL AND TELEVISION BRANDING IN PARTICULAR AS REFERENCE POINTS OF THE STUDY RELEVANT CONCEPTS IN BRAND RELATED COMMUNICATION SOCIAL MEDIA RESEARCH AND GRATIFICATIONS OBTAINED FROM USING SOCIAL MEDIA MODEL DEVELOPMENT: CONCEPTUALISATION AND DERIVATION OF HYPOTHESES PIRICAL MODEL= EVALUATION= AND= HYPOTHESIS= TESTING TARGET GROUPS RESEARCHERS, STUDENTS AND LECTURERS IN MEDIA MANAGEMENT AND MEDIA STUDIES MEDIA MANAGERS IN FIELDS SUCH AS MEDIA BRANDING AND TELEVISION THE AUTHOR JENNIFER BERZ RECEIVED HER DOCTORATE AT THE DEPARTMENT OF MEDIA MANAGEMENT OF JOHANNES GUTENBERG UNIVERSITY MAINZ. SHE HOLDS DEGREES IN ECONOMICS AND BUSINESS ADMINISTRATION FROM GOETHE UNIVERSITY FRANKFURT AND IN PUBLISHING STUDIES FROM CITY UNIVERSITY LONDON. HER RESEARCH INTERESTS ARE MEDIA BRANDING, SOCIAL MEDIA, AND MARKET AND BRAND RESEARCH DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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discipline	Soziologie Wirtschaftswissenschaften
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spellingShingle	Berz, Jennifer Managing TV Brands with Social Media An Empirical Analysis of Television Series Brands Social sciences Industrial management Public relations Communication Sociology Mass media Social Sciences Media Research Media Management Corporate Communication/Public Relations Massenmedien Sozialwissenschaften Online-Marketing (DE-588)7706419-7 gnd Fernsehserie (DE-588)4154072-4 gnd Fernsehprogramm (DE-588)4016837-2 gnd Social Media (DE-588)4639271-3 gnd Markenpolitik (DE-588)4144679-3 gnd
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title	Managing TV Brands with Social Media An Empirical Analysis of Television Series Brands
title_auth	Managing TV Brands with Social Media An Empirical Analysis of Television Series Brands
title_exact_search	Managing TV Brands with Social Media An Empirical Analysis of Television Series Brands
title_full	Managing TV Brands with Social Media An Empirical Analysis of Television Series Brands Jennifer Berz
title_fullStr	Managing TV Brands with Social Media An Empirical Analysis of Television Series Brands Jennifer Berz
title_full_unstemmed	Managing TV Brands with Social Media An Empirical Analysis of Television Series Brands Jennifer Berz
title_short	Managing TV Brands with Social Media
title_sort	managing tv brands with social media an empirical analysis of television series brands
title_sub	An Empirical Analysis of Television Series Brands
topic	Social sciences Industrial management Public relations Communication Sociology Mass media Social Sciences Media Research Media Management Corporate Communication/Public Relations Massenmedien Sozialwissenschaften Online-Marketing (DE-588)7706419-7 gnd Fernsehserie (DE-588)4154072-4 gnd Fernsehprogramm (DE-588)4016837-2 gnd Social Media (DE-588)4639271-3 gnd Markenpolitik (DE-588)4144679-3 gnd
topic_facet	Social sciences Industrial management Public relations Communication Sociology Mass media Social Sciences Media Research Media Management Corporate Communication/Public Relations Massenmedien Sozialwissenschaften Online-Marketing Fernsehserie Fernsehprogramm Social Media Markenpolitik Hochschulschrift
url	https://doi.org/10.1007/978-3-658-14294-0 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028994111&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028994111&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
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