Making a Difference Through Marketing: A Quest for Diverse Perspectives
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Springer
[2016]
|
| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUBA1 UBG01 UBR01 UBT01 UBY01 UEI01 UER01 UPA01 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | 1 Online-Ressource (XIV, 282 Seiten) 19 Illustrationen (farbig) |
| ISBN: | 9789811004643 |
| DOI: | 10.1007/978-981-10-0464-3 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043579211 | ||
| 003 | DE-604 | ||
| 005 | 20200811 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 160601s2016 |||| o||u| ||||||eng d | ||
| 020 | |a 9789811004643 |c Online |9 978-981-10-0464-3 | ||
| 024 | 7 | |a 10.1007/978-981-10-0464-3 |2 doi | |
| 035 | |a (ZDB-2-BUM)978-981-10-0464-3 | ||
| 035 | |a (OCoLC)951076335 | ||
| 035 | |a (DE-599)BVBBV043579211 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-634 |a DE-1043 |a DE-1046 |a DE-Aug4 |a DE-573 |a DE-M347 |a DE-92 |a DE-898 |a DE-859 |a DE-1049 |a DE-861 |a DE-863 |a DE-862 |a DE-523 |a DE-2070s |a DE-83 |a DE-473 |a DE-355 |a DE-703 |a DE-706 |a DE-824 |a DE-29 |a DE-739 | ||
| 082 | 0 | |a 658.8 |2 23 | |
| 245 | 1 | 0 | |a Making a Difference Through Marketing |b A Quest for Diverse Perspectives |c edited by Carolin Plewa, Jodie Conduit |
| 264 | 1 | |a Singapore |b Springer |c [2016] | |
| 264 | 4 | |c © 2016 | |
| 300 | |a 1 Online-Ressource (XIV, 282 Seiten) |b 19 Illustrationen (farbig) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 650 | 4 | |a Business | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Business ethics | |
| 650 | 4 | |a Health promotion | |
| 650 | 4 | |a Business and Management | |
| 650 | 4 | |a Business Ethics | |
| 650 | 4 | |a Health Promotion and Disease Prevention | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 0 | 7 | |a Sport |0 (DE-588)4056366-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Soziomarketing |0 (DE-588)4116549-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Sponsoring |0 (DE-588)4207431-9 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 655 | 7 | |0 (DE-588)4016928-5 |a Festschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Sponsoring |0 (DE-588)4207431-9 |D s |
| 689 | 0 | 1 | |a Sport |0 (DE-588)4056366-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Soziomarketing |0 (DE-588)4116549-4 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Plewa, Carolin |0 (DE-588)110305614X |4 edt | |
| 700 | 1 | |a Conduit, Jodie |0 (DE-588)1103055771 |4 edt | |
| 700 | 1 | |a Quester, Pascale |4 hnr | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druckausgabe |z 978-981-10-0462-9 |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-981-10-0464-3 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 856 | 4 | 2 | |m Springer Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028993884&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 856 | 4 | 2 | |m Springer Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028993884&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |3 Abstract |
| 912 | |a ZDB-2-BUM | ||
| 940 | 1 | |q ZDB-2-BUM_2016 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028993884 | ||
| 966 | e | |u https://doi.org/10.1007/978-981-10-0464-3 |l BTU01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-981-10-0464-3 |l FAB01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-981-10-0464-3 |l FAW01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-981-10-0464-3 |l FHA01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-981-10-0464-3 |l FHI01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-981-10-0464-3 |l FHM01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-981-10-0464-3 |l FHN01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-981-10-0464-3 |l FHR01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-981-10-0464-3 |l FKE01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-981-10-0464-3 |l FNU01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-981-10-0464-3 |l FRO01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-981-10-0464-3 |l FWS01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-981-10-0464-3 |l FWS02 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-981-10-0464-3 |l HTW01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-981-10-0464-3 |l HWR01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-981-10-0464-3 |l TUBA1 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-981-10-0464-3 |l UBG01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-981-10-0464-3 |l UBR01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-981-10-0464-3 |l UBT01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-981-10-0464-3 |l UBY01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-981-10-0464-3 |l UEI01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-981-10-0464-3 |l UER01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-981-10-0464-3 |l UPA01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 618612 |
|---|---|
| _version_ | 1806179755867766784 |
| adam_text | MAKING A DIFFERENCE THROUGH MARKETING
/
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
THE QUESTION OF SPONSORSHIP EFFECTIVENESS
LEVERAGING RESEARCH ON ACTIVATION: QUESTER AND THOMPSON’S (2001)
IMPACT ON THE FIELD OF SPONSORSHIP
SPONSORSHIP-LINKED ATTITUDES OF EMPLOYEES OF SPONSORING FIRMS: SMES VS
LARGE ORGANISATIONS
CONNECTED STADIUM: A PILLAR FOR FOOTBALL CLUBS’ MARKETING DEVELOPMENT?
KNOWING ME, KNOWING YOU: MENTORSHIP, FRIENDSHIP, AND DANCING QUEENS
BEYOND THE OBVIOUS: FACETS OF DIVERSITY IN MARKETING STUDENT GROUPS
STUDENT ENGAGEMENT: A MULTIPLE LAYER PHENOMENON
MARKETING - MAKING A DIFFERENCE FOR ENTREPRENEURIAL UNIVERSITIES
IMPROVING INNOVATION PROCESS PERFORMANCE AND SERVICE QUALITY IN
INNOVATION NETWORKS
PROMOTING PUBLIC HEALTH: UNDERSTANDING THE LIMITATIONS OF MARKETING
PRINCIPLES AND THE NEED FOR ALTERNATIVE APPROACHES
CONTEMPORARY YOUNG CONSUMERS AND FOOD CONSUMPTION – IMPLICATIONS FOR
SOCIAL MARKETING AND RESEARCH
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
MAKING A DIFFERENCE THROUGH MARKETING
/
: 2016
ABSTRACT / INHALTSTEXT
THIS BOOK HONOURS THE CONTRIBUTION PROFESSOR PASCALE QUESTER HAS MADE TO
ACADEMIA AND HIGHER EDUCATION, THROUGH HER RESEARCH, TEACHING, AND
LEADERSHIP. AS SUCH, IT PROVIDES READERS WITH A COMPREHENSIVE,
CONTEMPORARY PERSPECTIVE ON MARKETING PRACTICE WITH AN EMPHASIS ON THE
ROLE OF MARKETING IN MAKING A DIFFERENCE. ORGANISATIONS ARE INTERWOVEN
WITH THE SOCIETY IN WHICH THEY OPERATE AND ARE THUS COMMONLY EXPECTED TO
SHOULDER SOME RESPONSIBILITY IN ADVANCING THAT SOCIETY. WHILE THERE HAS
BEEN SIGNIFICANT ACADEMIC AND PRACTITIONER FOCUS ON CORPORATE SOCIAL
RESPONSIBILITY (CSR), RESEARCH IS OFTEN LIMITED TO THE ORGANISATIONAL
BENEFITS AND IMPLEMENTATION OF CSR INITIATIVES. IN CONTRAST, THIS BOOK
PRESENTS A BROADER PERSPECTIVE, HIGHLIGHTING A VARIETY OF ACTORS AND
APPROACHES THAT ARE MAKING A DIFFERENCE TO THEIR VARIOUS STAKEHOLDER
GROUPS, SPECIFICALLY IN THE AREAS OF SPONSORSHIP, CONSUMER BEHAVIOUR,
EDUCATION, HEALTH AND INNOVATION
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author2 | Plewa, Carolin Conduit, Jodie |
| author2_role | edt edt |
| author2_variant | c p cp j c jc |
| author_GND | (DE-588)110305614X (DE-588)1103055771 |
| author_facet | Plewa, Carolin Conduit, Jodie |
| building | Verbundindex |
| bvnumber | BV043579211 |
| collection | ZDB-2-BUM |
| ctrlnum | (ZDB-2-BUM)978-981-10-0464-3 (OCoLC)951076335 (DE-599)BVBBV043579211 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-981-10-0464-3 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04918nmm a2200889zc 4500</leader><controlfield tag="001">BV043579211</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200811 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">160601s2016 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789811004643</subfield><subfield code="c">Online</subfield><subfield code="9">978-981-10-0464-3</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-981-10-0464-3</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-2-BUM)978-981-10-0464-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)951076335</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043579211</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-634</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Making a Difference Through Marketing</subfield><subfield code="b">A Quest for Diverse Perspectives</subfield><subfield code="c">edited by Carolin Plewa, Jodie Conduit</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Singapore</subfield><subfield code="b">Springer</subfield><subfield code="c">[2016]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XIV, 282 Seiten)</subfield><subfield code="b">19 Illustrationen (farbig)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business ethics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Health promotion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business and Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business Ethics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Health Promotion and Disease Prevention</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sport</subfield><subfield code="0">(DE-588)4056366-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziomarketing</subfield><subfield code="0">(DE-588)4116549-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sponsoring</subfield><subfield code="0">(DE-588)4207431-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4016928-5</subfield><subfield code="a">Festschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Sponsoring</subfield><subfield code="0">(DE-588)4207431-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Sport</subfield><subfield code="0">(DE-588)4056366-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Soziomarketing</subfield><subfield code="0">(DE-588)4116549-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Plewa, Carolin</subfield><subfield code="0">(DE-588)110305614X</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Conduit, Jodie</subfield><subfield code="0">(DE-588)1103055771</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Quester, Pascale</subfield><subfield code="4">hnr</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druckausgabe</subfield><subfield code="z">978-981-10-0462-9</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-981-10-0464-3</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Springer Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028993884&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Springer Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028993884&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Abstract</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-BUM</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-BUM_2016</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028993884</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-10-0464-3</subfield><subfield code="l">BTU01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-10-0464-3</subfield><subfield code="l">FAB01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-10-0464-3</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-10-0464-3</subfield><subfield code="l">FHA01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-10-0464-3</subfield><subfield code="l">FHI01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-10-0464-3</subfield><subfield code="l">FHM01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-10-0464-3</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-10-0464-3</subfield><subfield code="l">FHR01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-10-0464-3</subfield><subfield code="l">FKE01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-10-0464-3</subfield><subfield code="l">FNU01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-10-0464-3</subfield><subfield code="l">FRO01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-10-0464-3</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-10-0464-3</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-10-0464-3</subfield><subfield code="l">HTW01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-10-0464-3</subfield><subfield code="l">HWR01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-10-0464-3</subfield><subfield code="l">TUBA1</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-10-0464-3</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-10-0464-3</subfield><subfield code="l">UBR01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-10-0464-3</subfield><subfield code="l">UBT01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-10-0464-3</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-10-0464-3</subfield><subfield code="l">UEI01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-10-0464-3</subfield><subfield code="l">UER01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-10-0464-3</subfield><subfield code="l">UPA01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)4016928-5 Festschrift gnd-content |
| genre_facet | Aufsatzsammlung Festschrift |
| id | DE-604.BV043579211 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:14:03Z |
| institution | BVB |
| isbn | 9789811004643 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028993884 |
| oclc_num | 951076335 |
| open_access_boolean | |
| owner | DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-BY-UBR DE-859 DE-1049 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-2070s DE-83 DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-703 DE-706 DE-824 DE-29 DE-739 |
| owner_facet | DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-BY-UBR DE-859 DE-1049 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-2070s DE-83 DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-703 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 Online-Ressource (XIV, 282 Seiten) 19 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2016 |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer |
| record_format | marc |
| spellingShingle | Making a Difference Through Marketing A Quest for Diverse Perspectives Business Marketing Business ethics Health promotion Business and Management Business Ethics Health Promotion and Disease Prevention Wirtschaft Sport (DE-588)4056366-2 gnd Soziomarketing (DE-588)4116549-4 gnd Sponsoring (DE-588)4207431-9 gnd |
| subject_GND | (DE-588)4056366-2 (DE-588)4116549-4 (DE-588)4207431-9 (DE-588)4143413-4 (DE-588)4016928-5 |
| title | Making a Difference Through Marketing A Quest for Diverse Perspectives |
| title_auth | Making a Difference Through Marketing A Quest for Diverse Perspectives |
| title_exact_search | Making a Difference Through Marketing A Quest for Diverse Perspectives |
| title_full | Making a Difference Through Marketing A Quest for Diverse Perspectives edited by Carolin Plewa, Jodie Conduit |
| title_fullStr | Making a Difference Through Marketing A Quest for Diverse Perspectives edited by Carolin Plewa, Jodie Conduit |
| title_full_unstemmed | Making a Difference Through Marketing A Quest for Diverse Perspectives edited by Carolin Plewa, Jodie Conduit |
| title_short | Making a Difference Through Marketing |
| title_sort | making a difference through marketing a quest for diverse perspectives |
| title_sub | A Quest for Diverse Perspectives |
| topic | Business Marketing Business ethics Health promotion Business and Management Business Ethics Health Promotion and Disease Prevention Wirtschaft Sport (DE-588)4056366-2 gnd Soziomarketing (DE-588)4116549-4 gnd Sponsoring (DE-588)4207431-9 gnd |
| topic_facet | Business Marketing Business ethics Health promotion Business and Management Business Ethics Health Promotion and Disease Prevention Wirtschaft Sport Soziomarketing Sponsoring Aufsatzsammlung Festschrift |
| url | https://doi.org/10.1007/978-981-10-0464-3 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028993884&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028993884&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT plewacarolin makingadifferencethroughmarketingaquestfordiverseperspectives AT conduitjodie makingadifferencethroughmarketingaquestfordiverseperspectives AT questerpascale makingadifferencethroughmarketingaquestfordiverseperspectives |