The spread, speed, and intensity of growth of emerging market multinational enterprises (EMMNEs), especially from Asia, have caught the world by surprise. Their impact on international business represents new thinking in terms of motives, opportunities, and constraints behind their internationalizat...

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Bibliographic Details

Other Authors:	Thite, Mohan (Editor), Wilkinson, Adrian 1963- (Editor), Budhwar, Pawan (Editor)
Format:	Book
Language:	English
Published:	New Delhi Oxford University Press 2016
Edition:	First edition
Subjects:	Multinationales Unternehmen Emerging Market Indien
Online Access:	Inhaltsverzeichnis
Summary:	The spread, speed, and intensity of growth of emerging market multinational enterprises (EMMNEs), especially from Asia, have caught the world by surprise. Their impact on international business represents new thinking in terms of motives, opportunities, and constraints behind their internationalization, distinguishing them from MNEs from developed countries. India does not fit neatly into the existing institutional or cultural boxes that we have available to us. Thus, it is interesting to find out if there is a distinctive India Way articulated by senior Indian corporate leaders. To analyse these key issues, this book looks at the strategic intent conceptualized at the headquarters of several well-known Indian multinationals along with the implementation of this strategy in key global markets. To that extent, the book differentiates international strategy in two vastly different markets developed and developing. Taken together, the chapters provide a comprehensive picture on emerging multinational firms from India and enable the readers to compare and contrast their features, issues, challenges, and strategies with those from other emerging economies
Physical Description:	XXXV, 361 Seiten Diagramme
ISBN:	9780199466467 0199466467