Verfügbarkeit: Marketing management

Marketing management:

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Kotler, Philip 1931- (VerfasserIn), Keller, Kevin Lane 1956- (VerfasserIn), Brady, Mairead (VerfasserIn), Goodman, Malcolm (VerfasserIn), Hansen, Torben 1966- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Harlow, England PEARSON 2016
Ausgabe:	3rd edition, Authorized adaptation from the United States edition, 15th Edition
Schriftenreihe:	Always Learning
Schlagworte:	Marketing Marketing / Management Marketing > Management Management Marketing-Mix Marketingmanagement Marktforschung Marktanalyse CD-ROM Einführung Lehrbuch Konferenzschrift
Beschreibung:	xxxiv, 942 Seiten Illustrationen
ISBN:	9781292093239

Internformat

MARC


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Datensatz im Suchindex

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author	Kotler, Philip 1931- Keller, Kevin Lane 1956- Brady, Mairead Goodman, Malcolm Hansen, Torben 1966-
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discipline	Wirtschaftswissenschaften
edition	3rd edition, Authorized adaptation from the United States edition, 15th Edition
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spelling	Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing management Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen 3rd edition, Authorized adaptation from the United States edition, 15th Edition Harlow, England PEARSON 2016 xxxiv, 942 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Always Learning Marketing Marketing / Management Marketing Management Management (DE-588)4037278-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf CD-ROM (DE-588)4139307-7 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content 3\p (DE-588)1071861417 Konferenzschrift gnd-content Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s 4\p DE-604 Marketingmanagement (DE-588)4168907-0 s 5\p DE-604 CD-ROM (DE-588)4139307-7 s 6\p DE-604 Marktanalyse (DE-588)4037624-2 s 7\p DE-604 Marketing-Mix (DE-588)4168908-2 s 8\p DE-604 Marktforschung (DE-588)4037630-8 s 9\p DE-604 Keller, Kevin Lane 1956- Verfasser (DE-588)132842920 aut Brady, Mairead Verfasser (DE-588)1128077906 aut Goodman, Malcolm (DE-588)1025453115 aut Hansen, Torben 1966- (DE-588)13612898X aut Erscheint auch als Online-Ausgabe, PDF 978-1-292-10608-3 Erscheint auch als Online-Ausgabe, EPUB 978-1-292-14235-7 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 7\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 8\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 9\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kotler, Philip 1931- Keller, Kevin Lane 1956- Brady, Mairead Goodman, Malcolm Hansen, Torben 1966- Marketing management Marketing Marketing / Management Marketing Management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Marketing-Mix (DE-588)4168908-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Marktforschung (DE-588)4037630-8 gnd Marktanalyse (DE-588)4037624-2 gnd CD-ROM (DE-588)4139307-7 gnd
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title	Marketing management
title_auth	Marketing management
title_exact_search	Marketing management
title_full	Marketing management Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
title_fullStr	Marketing management Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
title_full_unstemmed	Marketing management Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
title_short	Marketing management
title_sort	marketing management
topic	Marketing Marketing / Management Marketing Management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Marketing-Mix (DE-588)4168908-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Marktforschung (DE-588)4037630-8 gnd Marktanalyse (DE-588)4037624-2 gnd CD-ROM (DE-588)4139307-7 gnd
topic_facet	Marketing Marketing / Management Marketing Management Management Marketing-Mix Marketingmanagement Marktforschung Marktanalyse CD-ROM Einführung Lehrbuch Konferenzschrift
work_keys_str_mv	AT kotlerphilip marketingmanagement AT kellerkevinlane marketingmanagement AT bradymairead marketingmanagement AT goodmanmalcolm marketingmanagement AT hansentorben marketingmanagement

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