Big data in practice: how 45 successful companies used big data analytics to deliver extraordinary results
"The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources require...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex
Wiley
2016
|
| Ausgabe: | Reprinted June 2016 |
| Schlagworte: | |
| Online-Zugang: | Cover image Inhaltsverzeichnis Buchcover |
| Zusammenfassung: | "The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter "... |
| Beschreibung: | xi, 308 Seiten |
| ISBN: | 9781119231387 |
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Datensatz im Suchindex
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| adam_text | BIG DATA IN PRACTICE
/ / / MARR, BERNARDYYEAUTHOR
: : : 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
^^ - BIG DATA IS TRANSFORMING THE SOFTWARE INDUSTRY 33 WALT DISNEY PARKS
AND RESORTS: HOW BIG DATA IS TRANSFORMING OUR FAMILY HOLIDAYS 34
EXPERIAN: USING BIG DATA TO MAKE LENDING DECISIONS AND TO CRACK DOWN ON
IDENTITY FRAUD 35 TRANSPORT FOR LONDON: HOW BIG DATA IS USED TO IMPROVE
AND MANAGE PUBLIC TRANSPORT IN LONDON 36 THE US GOVERNMENT: USING BIG
DATA TO RUN A COUNTRY 37 IBM WATSON: TEACHING COMPUTERS TO UNDERSTAND
AND LEARN 38 GOOGLE: HOW BIG DATA IS AT THE HEART OF GOOGLE S BUSINESS
MODEL 39 TERRA SEISMIC: USING BIG DATA TO PREDICT EARTHQUAKES 40 APPLE:
HOW BIG DATA IS AT THE CENTRE OF THEIR BUSINESS 41 TWITTER: HOW TWITTER
AND IBM DELIVER CUSTOMER INSIGHTS FROM BIG DATA 42 UBER: HOW BIG DATA IS
AT THE CENTRE OF UBER S TRANSPORTATION BUSINESS 43 ELECTRONIC ARTS: BIG
DATA IN VIDEO GAMING 44 KAGGLE: CROWDSOURCING YOUR DATA SCIENTIST 45
AMAZON: HOW PREDICTIVE ANALYTICS ARE USED TO GET A 360-DEGREE VIEW OF
CONSUMERS FINAL THOUGHTS ABOUT THE AUTHOR ACKNOWLEDGEMENTS INDEX
DIESES SCHRIFTSTCK WURDE MASCHINELL ERZEUGT.
|
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| spelling | Marr, Bernard Verfasser (DE-588)1072724308 aut Big data in practice how 45 successful companies used big data analytics to deliver extraordinary results Bernard Marr Reprinted June 2016 Chichester, West Sussex Wiley 2016 © 2016 xi, 308 Seiten txt rdacontent n rdamedia nc rdacarrier "The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter "... BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh Wirtschaft Consumer behavior Strategic planning Big data BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Consumer Behavior Unternehmen (DE-588)4061963-1 gnd rswk-swf Big Data (DE-588)4802620-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Unternehmen (DE-588)4061963-1 s Big Data (DE-588)4802620-7 s DE-604 Erscheint auch als Online-Ausgabe 978-1-119-23141-7 Erscheint auch als Online-Ausgabe 978-1-119-23139-4 Erscheint auch als Online-Ausgabe 978-1-119-27882-5 http://catalogimages.wiley.com/images/db/jimages/9781119231387.jpg Cover image LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028982624&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028982624&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Buchcover |
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| title | Big data in practice how 45 successful companies used big data analytics to deliver extraordinary results |
| title_auth | Big data in practice how 45 successful companies used big data analytics to deliver extraordinary results |
| title_exact_search | Big data in practice how 45 successful companies used big data analytics to deliver extraordinary results |
| title_full | Big data in practice how 45 successful companies used big data analytics to deliver extraordinary results Bernard Marr |
| title_fullStr | Big data in practice how 45 successful companies used big data analytics to deliver extraordinary results Bernard Marr |
| title_full_unstemmed | Big data in practice how 45 successful companies used big data analytics to deliver extraordinary results Bernard Marr |
| title_short | Big data in practice |
| title_sort | big data in practice how 45 successful companies used big data analytics to deliver extraordinary results |
| title_sub | how 45 successful companies used big data analytics to deliver extraordinary results |
| topic | BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh Wirtschaft Consumer behavior Strategic planning Big data BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Consumer Behavior Unternehmen (DE-588)4061963-1 gnd Big Data (DE-588)4802620-7 gnd |
| topic_facet | BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Consumer Behavior Wirtschaft Consumer behavior Strategic planning Big data Unternehmen Big Data Fallstudiensammlung |
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