Shopper behavior at the point of purchase: drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Frankfurt am Main
PL Academic Research
2016
|
| Schriftenreihe: | Schriften zu Marketing und Handel
Band 18 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | XV, 120 Seiten Illustrationen |
| ISBN: | 9783631674949 9783653067736 |
Internformat
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| 245 | 1 | 0 | |a Shopper behavior at the point of purchase |b drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice |c Toni Schmidt |
| 264 | 1 | |a Frankfurt am Main |b PL Academic Research |c 2016 | |
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| 490 | 1 | |a Schriften zu Marketing und Handel |v Band 18 | |
| 500 | |a Includes bibliographical references | ||
| 502 | |b Dissertation |c Vallendar, WHU - Otto Beisheim School of Management |d 2015 | ||
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| 650 | 4 | |a Consumers' preferences | |
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Datensatz im Suchindex
| _version_ | 1804176228532355072 |
|---|---|
| adam_text | SHOPPER BEHAVIOR AT THE POINT OF PURCHASE
/ SCHMIDT, TONIYYD1981-YYEAUTHOR
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION
MAIN EFFECTS OF IN-STORE AND OUT-OF-STORE FACTORS ON ATTENTION AND
EVALUATION AT THE POINT OF PURCHASE
THE IMPACT OF IN- AND OUT-OF-STORE FACTORS INTERACTION AND MODERATION
EFFECTS ON ATTENTION AND EVALUATION
DEGREE OF ATTENTION AT THE POINT OF PURCHASE AND LIKELIHOOD TO CHOOSE
FAVORITE BRAND
DETERMINANTS OF CHOICE SATISFACTION IN A HIGH-INVOLVEMENT PRODUCT CHOICE
CONCLUDING THOUGHTS
APPENDIX
REFERENCES
DIESES SCHRIFTSTCK WURDE MASCHINELL ERZEUGT.
|
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| dewey-full | 658.8/342 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| isbn | 9783631674949 9783653067736 |
| language | English |
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| spelling | Schmidt, Toni 1981- (DE-588)1102173541 aut Shopper behavior at the point of purchase drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice Toni Schmidt Frankfurt am Main PL Academic Research 2016 XV, 120 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Schriften zu Marketing und Handel Band 18 Includes bibliographical references Dissertation Vallendar, WHU - Otto Beisheim School of Management 2015 Consumer satisfaction Consumers' preferences Point of sale (DE-588)4203516-8 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Entscheidungsfindung (DE-588)4113446-1 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Verbraucherverhalten (DE-588)4062644-1 s Point of sale (DE-588)4203516-8 s Entscheidungsfindung (DE-588)4113446-1 s DE-604 Erscheint auch als Online-Ausgabe Schmidt Shopper Behavior at the Point of Purchase Schriften zu Marketing und Handel Band 18 (DE-604)BV022283166 18 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028974656&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Schmidt, Toni 1981- Shopper behavior at the point of purchase drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice Schriften zu Marketing und Handel Consumer satisfaction Consumers' preferences Point of sale (DE-588)4203516-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Entscheidungsfindung (DE-588)4113446-1 gnd |
| subject_GND | (DE-588)4203516-8 (DE-588)4062644-1 (DE-588)4113446-1 (DE-588)4113937-9 |
| title | Shopper behavior at the point of purchase drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice |
| title_auth | Shopper behavior at the point of purchase drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice |
| title_exact_search | Shopper behavior at the point of purchase drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice |
| title_full | Shopper behavior at the point of purchase drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice Toni Schmidt |
| title_fullStr | Shopper behavior at the point of purchase drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice Toni Schmidt |
| title_full_unstemmed | Shopper behavior at the point of purchase drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice Toni Schmidt |
| title_short | Shopper behavior at the point of purchase |
| title_sort | shopper behavior at the point of purchase drivers of in store decision making and determinants of post decision satisfaction in a high involvement product choice |
| title_sub | drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice |
| topic | Consumer satisfaction Consumers' preferences Point of sale (DE-588)4203516-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Entscheidungsfindung (DE-588)4113446-1 gnd |
| topic_facet | Consumer satisfaction Consumers' preferences Point of sale Verbraucherverhalten Entscheidungsfindung Hochschulschrift |
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