Advertising in the aging society: understanding representations, practitioners, and consumers in Japan
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Houndmills, Basingstoke, Hampshire ; New York, NY
Palgrave Macmillan
[2016]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | © 2016 Softcover reprint of the hardcover 1st edition 2016 978-0-230-29339-7 Includes bibliographical references |
| Beschreibung: | xxiii, 155 Seiten Illustrationen |
| ISBN: | 9780230293397 9781349592913 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
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| 010 | |a 2015028738 | ||
| 020 | |a 9780230293397 |c (hardback) |9 978-0-230-29339-7 | ||
| 020 | |a 9781349592913 |c pbk |9 978-1-349-59291-3 | ||
| 035 | |a (OCoLC)950521216 | ||
| 035 | |a (DE-599)GBV832698989 | ||
| 040 | |a DE-604 |b ger |e rda | ||
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| 100 | 1 | |a Prieler, Michael |e Verfasser |0 (DE-588)1101587652 |4 aut | |
| 245 | 1 | 0 | |a Advertising in the aging society |b understanding representations, practitioners, and consumers in Japan |c Michael Prieler (Hallym University, South Korea) and Florian Kohlbacher (International Business School Suzhou (IBSS), Xi'an Jiaotong-Liverpool University (XJTLO), PR China) |
| 264 | 1 | |a Houndmills, Basingstoke, Hampshire ; New York, NY |b Palgrave Macmillan |c [2016] | |
| 264 | 4 | |c © 2016 | |
| 300 | |a xxiii, 155 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a © 2016 Softcover reprint of the hardcover 1st edition 2016 978-0-230-29339-7 | ||
| 500 | |a Includes bibliographical references | ||
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| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804176224883310592 |
|---|---|
| any_adam_object | |
| author | Prieler, Michael Kohlbacher, Florian |
| author_GND | (DE-588)1101587652 (DE-588)1101588632 |
| author_facet | Prieler, Michael Kohlbacher, Florian |
| author_role | aut aut |
| author_sort | Prieler, Michael |
| author_variant | m p mp f k fk |
| building | Verbundindex |
| bvnumber | BV043557328 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5813 |
| callnumber-raw | HF5813.J3 |
| callnumber-search | HF5813.J3 |
| callnumber-sort | HF 45813 J3 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 631 QP 633 |
| ctrlnum | (OCoLC)950521216 (DE-599)GBV832698989 |
| dewey-full | 659.1/042 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/042 |
| dewey-search | 659.1/042 |
| dewey-sort | 3659.1 242 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic | Japan (DE-588)4028495-5 gnd |
| geographic_facet | Japan |
| id | DE-604.BV043557328 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:28:47Z |
| institution | BVB |
| isbn | 9780230293397 9781349592913 |
| language | English |
| lccn | 2015028738 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028972460 |
| oclc_num | 950521216 |
| open_access_boolean | |
| owner | DE-11 DE-521 |
| owner_facet | DE-11 DE-521 |
| physical | xxiii, 155 Seiten Illustrationen |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Prieler, Michael Verfasser (DE-588)1101587652 aut Advertising in the aging society understanding representations, practitioners, and consumers in Japan Michael Prieler (Hallym University, South Korea) and Florian Kohlbacher (International Business School Suzhou (IBSS), Xi'an Jiaotong-Liverpool University (XJTLO), PR China) Houndmills, Basingstoke, Hampshire ; New York, NY Palgrave Macmillan [2016] © 2016 xxiii, 155 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier © 2016 Softcover reprint of the hardcover 1st edition 2016 978-0-230-29339-7 Includes bibliographical references Fernsehsendung (DE-588)4016842-6 gnd rswk-swf Werbesendung (DE-588)4189638-5 gnd rswk-swf Werbewirkungsforschung (DE-588)4189648-8 gnd rswk-swf Alter (DE-588)4001446-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Japan (DE-588)4028495-5 gnd rswk-swf Japan (DE-588)4028495-5 g Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s Werbewirkungsforschung (DE-588)4189648-8 s 1\p DE-604 Werbung (DE-588)4065541-6 s Alter (DE-588)4001446-0 s 2\p DE-604 Kohlbacher, Florian Verfasser (DE-588)1101588632 aut Erscheint auch als Online-Ausgabe 978-1-137-58660-5 (DE-604)BV043546615 DE-601 pdf/application http://www.gbv.de/dms/zbw/832698989.pdf Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Prieler, Michael Kohlbacher, Florian Advertising in the aging society understanding representations, practitioners, and consumers in Japan Fernsehsendung (DE-588)4016842-6 gnd Werbesendung (DE-588)4189638-5 gnd Werbewirkungsforschung (DE-588)4189648-8 gnd Alter (DE-588)4001446-0 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4016842-6 (DE-588)4189638-5 (DE-588)4189648-8 (DE-588)4001446-0 (DE-588)4065541-6 (DE-588)4028495-5 |
| title | Advertising in the aging society understanding representations, practitioners, and consumers in Japan |
| title_auth | Advertising in the aging society understanding representations, practitioners, and consumers in Japan |
| title_exact_search | Advertising in the aging society understanding representations, practitioners, and consumers in Japan |
| title_full | Advertising in the aging society understanding representations, practitioners, and consumers in Japan Michael Prieler (Hallym University, South Korea) and Florian Kohlbacher (International Business School Suzhou (IBSS), Xi'an Jiaotong-Liverpool University (XJTLO), PR China) |
| title_fullStr | Advertising in the aging society understanding representations, practitioners, and consumers in Japan Michael Prieler (Hallym University, South Korea) and Florian Kohlbacher (International Business School Suzhou (IBSS), Xi'an Jiaotong-Liverpool University (XJTLO), PR China) |
| title_full_unstemmed | Advertising in the aging society understanding representations, practitioners, and consumers in Japan Michael Prieler (Hallym University, South Korea) and Florian Kohlbacher (International Business School Suzhou (IBSS), Xi'an Jiaotong-Liverpool University (XJTLO), PR China) |
| title_short | Advertising in the aging society |
| title_sort | advertising in the aging society understanding representations practitioners and consumers in japan |
| title_sub | understanding representations, practitioners, and consumers in Japan |
| topic | Fernsehsendung (DE-588)4016842-6 gnd Werbesendung (DE-588)4189638-5 gnd Werbewirkungsforschung (DE-588)4189648-8 gnd Alter (DE-588)4001446-0 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Fernsehsendung Werbesendung Werbewirkungsforschung Alter Werbung Japan |
| url | http://www.gbv.de/dms/zbw/832698989.pdf |
| work_keys_str_mv | AT prielermichael advertisingintheagingsocietyunderstandingrepresentationspractitionersandconsumersinjapan AT kohlbacherflorian advertisingintheagingsocietyunderstandingrepresentationspractitionersandconsumersinjapan |