Holdings: Customer-centric marketing

Customer-centric marketing: a pragmatic framework

Saved in:

Bibliographic Details
Main Authors:	Ravi, Ramamoorthi 1969- (Author), Sun, Baohong (Author)
Format:	Book
Language:	English
Published:	Cambridge, Mass. The MIT Press [2016]
Subjects:	Marketing Kundenbindung Kundenorientierung
Online Access:	Inhaltsverzeichnis
Item Description:	Includes bibliographical references and index
Physical Description:	ix, 136 Seiten Diagramme
ISBN:	9780262529051

Staff View

MARC


LEADER	00000nam a2200000 c 4500
001	BV043554609
003	DE-604
005	20160801
007	t
008	160513s2016 xxu\|\|\|\| \|\|\|\| 00\|\|\| eng d
010			\|a 015038402
020			\|a 9780262529051 \|9 978-0-262-52905-1
035			\|a (OCoLC)941808413
035			\|a (DE-599)BVBBV043554609
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
044			\|a xxu \|c US
049			\|a DE-945 \|a DE-573
050		0	\|a HF5415.55
082	0		\|a 658.8/12 \|2 23
084			\|a QP 620 \|0 (DE-625)141911: \|2 rvk
100	1		\|a Ravi, Ramamoorthi \|d 1969- \|0 (DE-588)101593191X \|4 aut
245	1	0	\|a Customer-centric marketing \|b a pragmatic framework \|c R. Ravi and Baohong Sun
264		1	\|a Cambridge, Mass. \|b The MIT Press \|c [2016]
264		4	\|c © 2016
300			\|a ix, 136 Seiten \|b Diagramme
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
500			\|a Includes bibliographical references and index
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Kundenbindung \|0 (DE-588)4384508-3 \|2 gnd \|9 rswk-swf
650	0	7	\|a Kundenorientierung \|0 (DE-588)4316837-1 \|2 gnd \|9 rswk-swf
689	0	0	\|a Kundenorientierung \|0 (DE-588)4316837-1 \|D s
689	0	1	\|a Kundenbindung \|0 (DE-588)4384508-3 \|D s
689	0	2	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0		\|5 DE-604
700	1		\|a Sun, Baohong \|0 (DE-588)137116004 \|4 aut
856	4	2	\|m LoC Fremddatenuebernahme \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028969792&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
943	1		\|a oai:aleph.bib-bvb.de:BVB01-028969792

Record in the Search Index

_version_	1813170010555678720
adam_text	CUSTOMER-CENTRIC MARKETING / RAVI, R.YYQ(RAMAMOORTHI)YYD1969-YYEAUTHOR : 2016 TABLE OF CONTENTS / INHALTSVERZEICHNIS PREFACE AN INTRODUCTION TO CUSTOMER-CENTRIC MARKETING CONCEPTUAL FRAMEWORK FOR CUSTOMER-CENTRIC MARKETING MODELING CONSUMER CHOICE SEGMENTING CUSTOMERS INTO LATENT CLASSES BASED ON SENSITIVITY CUSTOMER LIFETIME VALUE MARKETING OPTIMIZATION PROBLEM CONTINUOUS LEARNING AND ADAPTIVE MARKETING DECISIONS IMPLICATIONS AND ENABLERS EPILOGUE NOTES REFERENCES INDEX DIESES SCHRIFTSTCK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author	Ravi, Ramamoorthi 1969- Sun, Baohong
author_GND	(DE-588)101593191X (DE-588)137116004
author_facet	Ravi, Ramamoorthi 1969- Sun, Baohong
author_role	aut aut
author_sort	Ravi, Ramamoorthi 1969-
author_variant	r r rr b s bs
building	Verbundindex
bvnumber	BV043554609
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.55
callnumber-search	HF5415.55
callnumber-sort	HF 45415.55
callnumber-subject	HF - Commerce
classification_rvk	QP 620
ctrlnum	(OCoLC)941808413 (DE-599)BVBBV043554609
dewey-full	658.8/12
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/12
dewey-search	658.8/12
dewey-sort	3658.8 212
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV043554609</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20160801</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">160513s2016 xxu\|\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">015038402</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780262529051</subfield><subfield code="9">978-0-262-52905-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)941808413</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043554609</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield><subfield code="a">DE-573</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.55</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/12</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Ravi, Ramamoorthi</subfield><subfield code="d">1969-</subfield><subfield code="0">(DE-588)101593191X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Customer-centric marketing</subfield><subfield code="b">a pragmatic framework</subfield><subfield code="c">R. Ravi and Baohong Sun</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cambridge, Mass.</subfield><subfield code="b">The MIT Press</subfield><subfield code="c">[2016]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">ix, 136 Seiten</subfield><subfield code="b">Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenbindung</subfield><subfield code="0">(DE-588)4384508-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kundenbindung</subfield><subfield code="0">(DE-588)4384508-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sun, Baohong</subfield><subfield code="0">(DE-588)137116004</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">LoC Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028969792&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028969792</subfield></datafield></record></collection>
id	DE-604.BV043554609
illustrated	Not Illustrated
indexdate	2024-10-17T14:01:10Z
institution	BVB
isbn	9780262529051
language	English
lccn	015038402
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-028969792
oclc_num	941808413
open_access_boolean
owner	DE-945 DE-573
owner_facet	DE-945 DE-573
physical	ix, 136 Seiten Diagramme
publishDate	2016
publishDateSearch	2016
publishDateSort	2016
publisher	The MIT Press
record_format	marc
spelling	Ravi, Ramamoorthi 1969- (DE-588)101593191X aut Customer-centric marketing a pragmatic framework R. Ravi and Baohong Sun Cambridge, Mass. The MIT Press [2016] © 2016 ix, 136 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing (DE-588)4037589-4 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 s Kundenbindung (DE-588)4384508-3 s Marketing (DE-588)4037589-4 s DE-604 Sun, Baohong (DE-588)137116004 aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028969792&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Ravi, Ramamoorthi 1969- Sun, Baohong Customer-centric marketing a pragmatic framework Marketing (DE-588)4037589-4 gnd Kundenbindung (DE-588)4384508-3 gnd Kundenorientierung (DE-588)4316837-1 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4384508-3 (DE-588)4316837-1
title	Customer-centric marketing a pragmatic framework
title_auth	Customer-centric marketing a pragmatic framework
title_exact_search	Customer-centric marketing a pragmatic framework
title_full	Customer-centric marketing a pragmatic framework R. Ravi and Baohong Sun
title_fullStr	Customer-centric marketing a pragmatic framework R. Ravi and Baohong Sun
title_full_unstemmed	Customer-centric marketing a pragmatic framework R. Ravi and Baohong Sun
title_short	Customer-centric marketing
title_sort	customer centric marketing a pragmatic framework
title_sub	a pragmatic framework
topic	Marketing (DE-588)4037589-4 gnd Kundenbindung (DE-588)4384508-3 gnd Kundenorientierung (DE-588)4316837-1 gnd
topic_facet	Marketing Kundenbindung Kundenorientierung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028969792&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT raviramamoorthi customercentricmarketingapragmaticframework AT sunbaohong customercentricmarketingapragmaticframework

Holdings

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection! Indexes

MARC

Record in the Search Index

There is no print copy available.

Similar Items