Customer-centric marketing: a pragmatic framework
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass.
The MIT Press
[2016]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | ix, 136 Seiten Diagramme |
| ISBN: | 9780262529051 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1813170010555678720 |
|---|---|
| adam_text |
CUSTOMER-CENTRIC MARKETING
/ RAVI, R.YYQ(RAMAMOORTHI)YYD1969-YYEAUTHOR
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PREFACE
AN INTRODUCTION TO CUSTOMER-CENTRIC MARKETING
CONCEPTUAL FRAMEWORK FOR CUSTOMER-CENTRIC MARKETING
MODELING CONSUMER CHOICE
SEGMENTING CUSTOMERS INTO LATENT CLASSES BASED ON SENSITIVITY
CUSTOMER LIFETIME VALUE
MARKETING OPTIMIZATION PROBLEM
CONTINUOUS LEARNING AND ADAPTIVE MARKETING DECISIONS
IMPLICATIONS AND ENABLERS
EPILOGUE
NOTES
REFERENCES
INDEX
DIESES SCHRIFTSTCK WURDE MASCHINELL ERZEUGT. |
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| indexdate | 2024-10-17T14:01:10Z |
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| isbn | 9780262529051 |
| language | English |
| lccn | 015038402 |
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| physical | ix, 136 Seiten Diagramme |
| publishDate | 2016 |
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| publisher | The MIT Press |
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| spelling | Ravi, Ramamoorthi 1969- (DE-588)101593191X aut Customer-centric marketing a pragmatic framework R. Ravi and Baohong Sun Cambridge, Mass. The MIT Press [2016] © 2016 ix, 136 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing (DE-588)4037589-4 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 s Kundenbindung (DE-588)4384508-3 s Marketing (DE-588)4037589-4 s DE-604 Sun, Baohong (DE-588)137116004 aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028969792&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ravi, Ramamoorthi 1969- Sun, Baohong Customer-centric marketing a pragmatic framework Marketing (DE-588)4037589-4 gnd Kundenbindung (DE-588)4384508-3 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4384508-3 (DE-588)4316837-1 |
| title | Customer-centric marketing a pragmatic framework |
| title_auth | Customer-centric marketing a pragmatic framework |
| title_exact_search | Customer-centric marketing a pragmatic framework |
| title_full | Customer-centric marketing a pragmatic framework R. Ravi and Baohong Sun |
| title_fullStr | Customer-centric marketing a pragmatic framework R. Ravi and Baohong Sun |
| title_full_unstemmed | Customer-centric marketing a pragmatic framework R. Ravi and Baohong Sun |
| title_short | Customer-centric marketing |
| title_sort | customer centric marketing a pragmatic framework |
| title_sub | a pragmatic framework |
| topic | Marketing (DE-588)4037589-4 gnd Kundenbindung (DE-588)4384508-3 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| topic_facet | Marketing Kundenbindung Kundenorientierung |
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