Soda politics: taking on big soda (and winning)
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Oxford University Press
[2015]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | Includes bibliographical references (pages 429-483) and index |
| Beschreibung: | xii, 508 Seiten Illustrationen 25 cm |
| ISBN: | 9780190263430 |
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| 650 | 4 | |a Consumer Advocacy | |
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| 650 | 4 | |a Food Industry | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Politics | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Foreword by Mark Bittman ix
Abbreviations xi
Introduction 1
What Is Soda? Why Advocacy Is Needed
1 Sodas: Inside Those Containers 11
2 Soda Drinkers: Facts and Figures 23
3 The Sugar(s) Problem: More Facts and Figures 37
Sodas and Health
4 Dietary Advice: Sugars and Sugary Drinks 53
5 The Health Issues: Obesity, Diabetes, and More 64
6 Advocacy: Soda-Free Teeth 77
The Soda Industry and How It Works
7 Meet Big Soda: An Overview 89
VI
Contents
8 Obesity: Big Sodas Response 102
9 Marketing Sugary Drinks: Seven Basic Principles 115
Targeting Children
10 Starting Early: Marketing to Infants, Children, and Teens 133
11 Advocacy: Stopping Soda Marketing to Kids 143
12 Advocacy: Getting Sodas Out of Schools 155
13 Advocacy: Getting Kids Involved 171
Targeting Minorities and the Poor
14 Marketing to African and Hispanic Americans:
A Complicated Story 185
15 Selling to the Developing World 200
16 Advocacy: Excluding Sodas from SNAP 211
“Softball” Marketing Tactics: Recruiting Allies,
Co-opting Critics
17 Marketing Corporate Social Responsibility 231
18 Investing in Sponsorships and Community Partnerships 245
19 Supporting Worthy Causes: Health Professionals and Research 252
20 Recruiting Public Health Leaders: Working from Within 268
More “Softball” Tactics: Mitigating Environmental Damage
21 Advocacy: Defending the Environment 279
22 Advocacy: Protecting Public Water Resources 295
Contents vii
Hardball Tactics: Defending Turf, Attacking Critics
23 Lobbying, the Revolving Door, Campaign Contributions,
and Lawsuits 315
24 Using Public Relations and Front Groups 328
Advocacy: Soda Caps, Taxes, and More
25 Advocacy: Capping Soda Portion Sizes 343
26 Advocacy: Taxing Sugary Drinks—Early Attempts 362
27 Advocacy: Taxing Sugary Drinks—Lessons Learned 372
28 Conclusion: Taking Action 387
Afterword by Neal Baer 404
Appendix 1: The Principal U.S. Groups Advocating for Healthier
Beverage Choices 407
Appendix 2: National, State, and Local Campaigns to Reduce Soda
Consumption: Selected U.S. Examples 409
Appendix 3: A Bibliographic Note on Sources 411
List of Tables 419
List of Figures 423
Acknowledgments 427
Notes 429
Index
485
Sodas are astonishing products. Little more
than flavored sugar-water, these drinks cost
practically nothing to produce or buy, yet
have turned their makers—principally
Coca-Cola and PepsiCo—into multibillion-
dollar corporations with global recognition,
distribution, and political power. Billed
as “refreshing,” “tasty,” “crisp,” and “the
real thing,” sodas also happen to be so well
established to contribute to poor dental
hygiene, higher calorie intake, obesity, and
type-2 diabetes that the first line of defense
against any of these conditions is to simply
stop drinking them.
And yet soda companies produce and
sell the equivalent of nearly two trillion
12-ounce servings of fountain or pack-
aged beverages every year. How is this
possible? In Soda Politics, Marion Nestle
investigates the extraordinary effort that
goes into making soda a ubiquitous part
of your normal landscape, whether you
live in Seattle or Sao Paulo. She reveals
the tactics soda producers use to push
their worse-than-useless products on an
increasingly obese world: the billions of
dollars in advertising spent each year to
promote soda sales to children, minorities,
and low-income populations, in developing
as well as industrialized nations; the lobby-
ing to prevent any measures that would
discourage soda sales; the sponsored medical
studies designed to make the science about
sodas appear confusing; and the strategi-
cally donated money to foster goodwill and
silence critics.
Rut Soda Politics does more than just
diagnose a problem—it encourages readers
to help find solutions. From Berkeley to
Mexico City and beyond, advocates are
successfully countering the relentless
marketing, promotion, and political protec-
tion of sugary drinks. Health advocacy
campaigns are now the single greatest threat
to soda companies’ profits. Soda Politics
provides readers with the motivation to take
on Big Soda—and the tools to win.
is Paulette Goddard
Professor in the Department of Nutrition,
Food Studies, and Public Health and Profes-
sor of Sociology at New York University. Her
degrees include a Ph.D. in molecular biol-
ogy and an M.P.H. in public health nutri-
tion, both from the University of California,
Berkeley. She is the author of Food Politics:
How the Food Industry Influences Nutrition
and Health (2002), Safe Food: The Politics
of Food Safety (2003), What to Eat (2006),
Why Calories Count: From Science to Politics
(2012), and Eat Drink Vote: An Illustrated
Guide to Food Politics (2013), among others.
You can read her blog at
WWW.FOODPOLITICS.COM
and follow her on twitter
@ MARIONNESTLE
CONTINUED ON BACK FLAP
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| title | Soda politics taking on big soda (and winning) |
| title_auth | Soda politics taking on big soda (and winning) |
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| title_full | Soda politics taking on big soda (and winning) Marion Nestle |
| title_fullStr | Soda politics taking on big soda (and winning) Marion Nestle |
| title_full_unstemmed | Soda politics taking on big soda (and winning) Marion Nestle |
| title_short | Soda politics |
| title_sort | soda politics taking on big soda and winning |
| title_sub | taking on big soda (and winning) |
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