The Routledge handbook of critical public relations:
"Timely, authoritative and provocative, this major volume meets the emerging need for an introduction to critical public relations, to look at the diverse perspectives in the field, and to construct a tentative mapping of possible ways forward. While critical theory has a long and fluctuating h...
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Routledge
2016
|
| Edition: | First published |
| Series: | Routledge companions in business, management and accounting
|
| Subjects: | |
| Online Access: | FUBA1 UER01 URL des Erstveröffentlichers |
| Summary: | "Timely, authoritative and provocative, this major volume meets the emerging need for an introduction to critical public relations, to look at the diverse perspectives in the field, and to construct a tentative mapping of possible ways forward. While critical theory has a long and fluctuating history, critical public relations is much more recent. This book takes stock of how, and where, critical public relations has emerged via three main foci: theoretical traditions; critique and action; along with methodological and future implications. As mainstream public relations has become established and critical public relations is reaching a critical mass in the discipline, this book seeks to capture both the coherence and the plural nature of this fast-growing area. Compiled by a high-profile and widely respected team of academics and bringing together the key scholars in the field, this comprehensive international collection will be a major contribution to forming and directing how critical theory increasingly informs public relations and communication. It is an essential reference for educators teaching advanced undergraduate and post-graduate courses, scholars and students around the world in the field of public relations and critical theory. Also of interest to scholars in advertising, communication, consumer studies, cultural studies, marketing, media studies, and sociology. ".. |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (422 Seiten) |
| ISBN: | 9780415727334 9781315852492 |
Staff View
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| isbn | 9780415727334 9781315852492 |
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| series2 | Routledge companions in business, management and accounting |
| spelling | The Routledge handbook of critical public relations Edited by Jacquie L’Etang, David McKie, Nancy Snow and Jordi Xifra First published London Routledge 2016 1 Online-Ressource (422 Seiten) txt rdacontent c rdamedia cr rdacarrier Routledge companions in business, management and accounting Includes bibliographical references and index "Timely, authoritative and provocative, this major volume meets the emerging need for an introduction to critical public relations, to look at the diverse perspectives in the field, and to construct a tentative mapping of possible ways forward. While critical theory has a long and fluctuating history, critical public relations is much more recent. This book takes stock of how, and where, critical public relations has emerged via three main foci: theoretical traditions; critique and action; along with methodological and future implications. As mainstream public relations has become established and critical public relations is reaching a critical mass in the discipline, this book seeks to capture both the coherence and the plural nature of this fast-growing area. Compiled by a high-profile and widely respected team of academics and bringing together the key scholars in the field, this comprehensive international collection will be a major contribution to forming and directing how critical theory increasingly informs public relations and communication. It is an essential reference for educators teaching advanced undergraduate and post-graduate courses, scholars and students around the world in the field of public relations and critical theory. Also of interest to scholars in advertising, communication, consumer studies, cultural studies, marketing, media studies, and sociology. ".. BUSINESS & ECONOMICS / Advertising & Promotion bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Wirtschaft Public relations Handbooks, manuals, etc BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / Marketing / General Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 L'Etang, Jacquie 1955- (DE-588)132030306 edt https://www.taylorfrancis.com/books/e/9781315852492 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The Routledge handbook of critical public relations BUSINESS & ECONOMICS / Advertising & Promotion bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Wirtschaft Public relations Handbooks, manuals, etc BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / Marketing / General Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
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| title | The Routledge handbook of critical public relations |
| title_auth | The Routledge handbook of critical public relations |
| title_exact_search | The Routledge handbook of critical public relations |
| title_full | The Routledge handbook of critical public relations Edited by Jacquie L’Etang, David McKie, Nancy Snow and Jordi Xifra |
| title_fullStr | The Routledge handbook of critical public relations Edited by Jacquie L’Etang, David McKie, Nancy Snow and Jordi Xifra |
| title_full_unstemmed | The Routledge handbook of critical public relations Edited by Jacquie L’Etang, David McKie, Nancy Snow and Jordi Xifra |
| title_short | The Routledge handbook of critical public relations |
| title_sort | the routledge handbook of critical public relations |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Wirtschaft Public relations Handbooks, manuals, etc BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / Marketing / General Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / Marketing / General Wirtschaft Public relations Handbooks, manuals, etc Öffentlichkeitsarbeit Aufsatzsammlung |
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