Verfügbarkeit: Driving Demand

Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

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Bibliographische Detailangaben
1. Verfasser:	Hidalgo, Carlos (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York Palgrave Macmillan US 2015
Schlagworte:	Business Marketing Market research Management Organization Planning Sales management Economics Management science Business and Management Market Research/Competitive Intelligence Sales/Distribution Economics, general Wirtschaft Business-to-Business-Marketing
Online-Zugang:	BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HWR01 UBG01 UBT01 UBY01 UEI01 UPA01 Volltext Abstract
Beschreibung:	1 Online-Ressource (XVI, 204 Seiten)
ISBN:	9781137526809
DOI:	10.1057/9781137526809

Internformat

MARC


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Datensatz im Suchindex

DE-BY-FWS_katkey	617354
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adam_text	DRIVING DEMAND / HIDALGO, CARLOS : 2015 ABSTRACT / INHALTSTEXT CARLOS HIDALGO PROVIDES A CLEAR ROADMAP AND FRAMEWORK ON HOW B2B ORGANIZATIONS CAN IMPLEMENT CHANGE MANAGEMENT AND TRANSFORM THEIR DEMAND GENERATION. CASE STUDIES AND EXCERPTS FROM B2B MARKETING PRACTITIONERS AND ANNUITAS CLIENTS WHO HAVE TRANSFORMED THEIR ORGANIZATIONS AND HOW THEY ACCOMPLISHED THIS CHANGE ARE INCORPORATED THROUGHOUT THE BOOK DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author	Hidalgo, Carlos
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dewey-ones	658 - General management
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spellingShingle	Hidalgo, Carlos Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer Business Marketing Market research Management Organization Planning Sales management Economics Management science Business and Management Market Research/Competitive Intelligence Sales/Distribution Economics, general Wirtschaft Business-to-Business-Marketing (DE-588)4631075-7 gnd
subject_GND	(DE-588)4631075-7
title	Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer
title_auth	Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer
title_exact_search	Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer
title_full	Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer by Carlos Hidalgo
title_fullStr	Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer by Carlos Hidalgo
title_full_unstemmed	Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer by Carlos Hidalgo
title_short	Driving Demand
title_sort	driving demand transforming b2b marketing to meet the needs of the modern buyer
title_sub	Transforming B2B Marketing to Meet the Needs of the Modern Buyer
topic	Business Marketing Market research Management Organization Planning Sales management Economics Management science Business and Management Market Research/Competitive Intelligence Sales/Distribution Economics, general Wirtschaft Business-to-Business-Marketing (DE-588)4631075-7 gnd
topic_facet	Business Marketing Market research Management Organization Planning Sales management Economics Management science Business and Management Market Research/Competitive Intelligence Sales/Distribution Economics, general Wirtschaft Business-to-Business-Marketing
url	https://doi.org/10.1057/9781137526809 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028962305&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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