Verfügbarkeit: More than a showroom

More than a showroom: strategies for winning back online shoppers

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Bibliographische Detailangaben
Hauptverfasser:	Bachrach, Daniel G. (VerfasserIn), Ogilvie, Jessica (VerfasserIn), Rapp, Adam (VerfasserIn), Calamusa, Joe IV (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Basingstoke ; New York, NY Palgrave Macmillan 2016
Schlagworte:	Science Science, general Naturwissenschaft Online-Shop Ausstellungsraum Laden Verbraucherzufriedenheit
Online-Zugang:	BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUBA1 UBG01 UBR01 UBT01 UBY01 UEI01 UER01 UPA01 Volltext Abstract
Beschreibung:	1 Online-Ressource (V, 200 Seiten)
ISBN:	9781137551894
DOI:	10.1057/9781137551894

Internformat

MARC


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Datensatz im Suchindex

DE-BY-FWS_katkey	622279
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adam_text	MORE THAN A SHOWROOM / BACHRACH, DANIEL G. : 2016 ABSTRACT / INHALTSTEXT SHOWROOMING IS A GROWING PHENOMENON IN WHICH CUSTOMERS BROWSE PRODUCTS IN A RETAIL STORE AND MAKE PURCHASES OF SIMILAR PRODUCTS THROUGH AN ONLINE VENDOR. THE AUTHORS OF THIS BOOK OFFER RETAIL MANAGERS STRATEGIC INSIGHT IN HOW TO STEM THE LOSS OF RESOURCES TO SHOWROOMING AND TRANSFORM SHOWROOMING CUSTOMERS INTO IN-STORE SALES DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author	Bachrach, Daniel G. Ogilvie, Jessica Rapp, Adam Calamusa, Joe IV
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author_sort	Bachrach, Daniel G.
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id	DE-604.BV043546763
illustrated	Not Illustrated
indexdate	2024-08-01T12:16:23Z
institution	BVB
isbn	9781137551894
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-028962126
oclc_num	950926651
open_access_boolean
owner	DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-BY-UBR DE-859 DE-1049 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-2070s DE-83 DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-703 DE-706 DE-824 DE-29 DE-739
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physical	1 Online-Ressource (V, 200 Seiten)
psigel	ZDB-2-BUM ZDB-2-HTY ZDB-2-BUM_2016
publishDate	2016
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publisher	Palgrave Macmillan
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spellingShingle	Bachrach, Daniel G. Ogilvie, Jessica Rapp, Adam Calamusa, Joe IV More than a showroom strategies for winning back online shoppers Science Science, general Naturwissenschaft Online-Shop (DE-588)7659857-3 gnd Ausstellungsraum (DE-588)4493755-6 gnd Laden (DE-588)4033991-9 gnd Verbraucherzufriedenheit (DE-588)4129147-5 gnd
subject_GND	(DE-588)7659857-3 (DE-588)4493755-6 (DE-588)4033991-9 (DE-588)4129147-5
title	More than a showroom strategies for winning back online shoppers
title_auth	More than a showroom strategies for winning back online shoppers
title_exact_search	More than a showroom strategies for winning back online shoppers
title_full	More than a showroom strategies for winning back online shoppers Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp, and Joe Calamusa IV
title_fullStr	More than a showroom strategies for winning back online shoppers Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp, and Joe Calamusa IV
title_full_unstemmed	More than a showroom strategies for winning back online shoppers Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp, and Joe Calamusa IV
title_short	More than a showroom
title_sort	more than a showroom strategies for winning back online shoppers
title_sub	strategies for winning back online shoppers
topic	Science Science, general Naturwissenschaft Online-Shop (DE-588)7659857-3 gnd Ausstellungsraum (DE-588)4493755-6 gnd Laden (DE-588)4033991-9 gnd Verbraucherzufriedenheit (DE-588)4129147-5 gnd
topic_facet	Science Science, general Naturwissenschaft Online-Shop Ausstellungsraum Laden Verbraucherzufriedenheit
url	https://doi.org/10.1057/9781137551894 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028962126&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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