Brands, Competition Law and IP:
Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening th...
Gespeichert in:
Weitere Verfasser: | , , |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Cambridge
Cambridge University Press
2015
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Schlagworte: | |
Online-Zugang: | BSB01 UBG01 Volltext |
Zusammenfassung: | Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function, how trademark and antitrust/competition law have misunderstood brands, and the implications of continuing to ignore the role brands play in business competition. This is the first book to engage with the topic from an interdisciplinary perspective, hence it will be a must-have for all those interested in the phenomenon of brands and how their function is recognized by the legal system. The book integrates both a competition and an intellectual property law dimension and explores the regulatory environment and case law in both Europe and the United States |
Beschreibung: | Title from publisher's bibliographic system (viewed on 12 Feb 2016) |
Beschreibung: | 1 online resource (282 pages) |
ISBN: | 9781107103467 9781316216576 |
DOI: | 10.1017/CBO9781316216576 |
Internformat
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Datensatz im Suchindex
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any_adam_object | |
author2 | Desai, Deven R. Lianos, Ioannis Waller, Spencer Weber |
author2_role | edt edt edt |
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discipline | Rechtswissenschaft |
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institution | BVB |
isbn | 9781107103467 9781316216576 |
language | English |
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spelling | Brands, Competition Law and IP Edited by Deven R. Desai, Ioannis Lianos, Spencer Weber Waller Brands, Competition Law & IP Cambridge Cambridge University Press 2015 1 online resource (282 pages) txt rdacontent c rdamedia cr rdacarrier Title from publisher's bibliographic system (viewed on 12 Feb 2016) Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function, how trademark and antitrust/competition law have misunderstood brands, and the implications of continuing to ignore the role brands play in business competition. This is the first book to engage with the topic from an interdisciplinary perspective, hence it will be a must-have for all those interested in the phenomenon of brands and how their function is recognized by the legal system. The book integrates both a competition and an intellectual property law dimension and explores the regulatory environment and case law in both Europe and the United States Marke (DE-588)4074577-6 gnd rswk-swf Wettbewerbsrecht (DE-588)4121924-7 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf 1\p (DE-588)1071861417 Konferenzschrift gnd-content USA (DE-588)4078704-7 g Europa (DE-588)4015701-5 g Marke (DE-588)4074577-6 s Wettbewerbsrecht (DE-588)4121924-7 s 2\p DE-604 Desai, Deven R. edt Lianos, Ioannis edt Waller, Spencer Weber (DE-588)170095851 edt Erscheint auch als Druckausgabe 978-1-107-10346-7 Erscheint auch als Druckausgabe 978-1-107-50279-6 https://doi.org/10.1017/CBO9781316216576 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Brands, Competition Law and IP Marke (DE-588)4074577-6 gnd Wettbewerbsrecht (DE-588)4121924-7 gnd |
subject_GND | (DE-588)4074577-6 (DE-588)4121924-7 (DE-588)4078704-7 (DE-588)4015701-5 (DE-588)1071861417 |
title | Brands, Competition Law and IP |
title_alt | Brands, Competition Law & IP |
title_auth | Brands, Competition Law and IP |
title_exact_search | Brands, Competition Law and IP |
title_full | Brands, Competition Law and IP Edited by Deven R. Desai, Ioannis Lianos, Spencer Weber Waller |
title_fullStr | Brands, Competition Law and IP Edited by Deven R. Desai, Ioannis Lianos, Spencer Weber Waller |
title_full_unstemmed | Brands, Competition Law and IP Edited by Deven R. Desai, Ioannis Lianos, Spencer Weber Waller |
title_short | Brands, Competition Law and IP |
title_sort | brands competition law and ip |
topic | Marke (DE-588)4074577-6 gnd Wettbewerbsrecht (DE-588)4121924-7 gnd |
topic_facet | Marke Wettbewerbsrecht USA Europa Konferenzschrift |
url | https://doi.org/10.1017/CBO9781316216576 |
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